HomeMy WebLinkAbout09-04-19 - Agenda Pkg - Joint CC_P&R Study SessionCity Council and Parks and Recreation Commission
City of Hermosa Beach
Adjourned Meeting Agenda
City Hall
1315 Valley Drive
Hermosa Beach, CA
90254
Mayor Stacey Armato
Mayor Pro Tem Mary Campbell
Councilmembers:
Hany S. Fangary, Justin Massey, Jeff Duclos
Chair Jani Lange
Vice-Chair Lauren Pizer Mains
Commissioners:
Jessica Guheen, Barbara Ellman, Traci Horowitz
Council Chambers7:00 PMWednesday, September 4, 2019
Joint Study Session on Special Events
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posted will be added as supplemental materials under the relevant agenda item on the City's website at
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Page 1 City of Hermosa Beach Printed on 9/19/2019
September 4, 2019City Council and Parks and
Recreation Commission
Adjourned Meeting Agenda
7:00 P.M. – STUDY SESSION
CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL
ANNOUNCEMENTS
OPENING REMARKS FROM CITY MANAGER SUJA LOWENTHAL
1. TEEN CHOICE AWARDS:
a) EVENT OVERVIEW FROM STAFF
SUPPLEMENTAL Study Session Presentation (added 9-4-19 at 3:30pm)Attachments:
b) EVENT OVERVIEW FROM PRODUCERS
c) FEEDBACK FROM STAKEHOLDERS
1. Summary of Aug. 21 and Aug. 29 Business Outreach Meetings.pdf
2. Teen Choice Community Survey Results.pdf
3. SUPPLEMENTAL eComment from Dean Francois (submitted 9-4-19
at 1:39am).pdf
4. SUPPLEMENTAL eComment from Arcadia Keane (submitted 9-4-19
at 10:32am).pdf
Attachments:
d) COUNCIL AND COMMISSION QUESTIONS/DISCUSSION
2. SUMMER SERIES:
a) EVENT OVERVIEW FROM STAFF
SUPPLEMENTAL Study Session Presentation (added 9-4-19 at 3:30pm)Attachments:
b) EVENT OVERVIEW FROM PRODUCERS
SUPPLEMENTAL Hermosa Summer Series Presentation (added 9-4-19
at 7:30pm).pdf
Attachments:
c) FEEDBACK FROM STAKEHOLDERS
Summary of Aug. 21 and Aug. 29 Business Outreach Meetings.pdfAttachments:
d) COUNCIL AND COMMISSION QUESTIONS/DISCUSSION
Page 2 City of Hermosa Beach Printed on 9/19/2019
September 4, 2019City Council and Parks and
Recreation Commission
Adjourned Meeting Agenda
3. NEXT STEPS FOR 2020 SPECIAL EVENTS
1. SUPPLEMENTAL Study Session Presentation (added 9-4-19 at
3:30pm)
2. SUPPLEMENTAL eComment from Jill Gottesman (submitted 9-3-19
at 6:06pm).pdf
3. SUPPLEMENTAL Email from Colin Cooley (submitted 9-4-19 at
3:51pm).pdf
4. SUPPLEMENTAL Recommendation from Commissioner Jessica
Guheen (distributed at meeting).pdf
Attachments:
PUBLIC PARTICIPATION:
Although the City Council values your comments, the Brown Act generally prohibits the
Council from taking action on any matter not listed on the posted agenda as a business
item.
CLOSING REMARKS FROM MAYOR STACEY ARMATO
ADJOURNMENT
Page 3 City of Hermosa Beach Printed on 9/19/2019
September 4, 2019City Council and Parks and
Recreation Commission
Adjourned Meeting Agenda
FUTURE MEETINGS AND CITY HOLIDAYS
CITY COUNCIL MEETINGS:
September 10, 2019 - Tuesday - Adjourned Regular Meeting:
5:00 PM - Civil Service Board Applicant Interviews
September 10, 2019 - Tuesday - 6:00 PM - Closed Session,
7:00 PM - City Council Meeting
September 24, 2019 - Tuesday - 6:00 PM - Closed Session,
7:00 PM - City Council Meeting
October 2, 2019 - Wednesday - Adjourned Regular Meeting:
6:00 PM - Study Session
October 8, 2019 - Tuesday - No Meeting (Re-scheduled to Oct. 10)
October 10, 2019 - Thursday - Adjourned Regular Meeting:
6:00 PM - Closed Session and 7:00 PM - City Council Meeting
October 22, 2019 - Tuesday - 6:00 PM - Closed Session,
7:00 PM - City Council Meeting
November 6, 2019 - Wednesday - Adjourned Regular Meeting:
6:00 PM - Study Session
November 12, 2019 - Tuesday - 6:00 PM - Closed Session,
7:00 PM - City Council Meeting
November 18, 2019 - Monday - Adjourned Regular Meeting:
6:00 PM - Closed Session and 7:00 PM - City Council Meeting
November 21, 2019 - Thursday - Adjourned Regular Meeting:
6:00 PM - Mayor Rotation
November 26, 2019 - Tuesday - No Meeting (Re-scheduled to Nov. 18)
December 4, 2019 - Wednesday - Adjourned Regular Meeting:
6:00 PM - Study Session
December 10, 2019 - Tuesday - No Meeting (Re-scheduled to Dec. 12)
December 12, 2019 - Thursday - Adjourned Regular Meeting:
6:00 PM - Closed Session and 7:00 PM - City Council Meeting
December 24, 2019 - Tuesday - No Meeting (Dark)
BOARDS, COMMISSIONS AND COMMITTEE MEETINGS:
September 17, 2019 - Tuesday - 7:00 PM - Planning Commission Meeting
September 18, 2019 - Wednesday - 7:00 PM - Public Works Commission Meeting
October 1, 2019 - Tuesday - 7:00 PM - Parks and Recreation Advisory Commission Meeting
October 15, 2019 - Tuesday - 7:00 PM - Planning Commission Meeting
November 5, 2019 - Tuesday - 7:00 PM - Parks and Recreation Advisory Commission Meeting
November 19, 2019 - Tuesday - 7:00 PM - Planning Commission Meeting
November 20, 2019 - Wednesday - 7:00 PM - Public Works Commission Meeting
December 3, 2019 - Tuesday - 7:00 PM - Parks and Recreation Advisory Commission Meeting
December 9, 2019 - Tuesday - 7:00 PM - Planning Commission Meeting
CITY OFFICES CLOSED FRIDAY-SUNDAY AND ON THE FOLLOWING DAYS:
November 11, 2019 - Monday - Veteran's Day
November 28, 2019 - Thursday, Thanksgiving Day
December 25, 2019 - Wednesday - Christmas Day
January 1, 2020 - Wednesday - New Year's Day (2020)
Page 4 City of Hermosa Beach Printed on 9/19/2019
1 8/29 Business Outreach Meeting
TEEN CHOICE AWARDS AND SUMMER SERIES
BUSINESS OUTREACH MEETING
August 21, 2019 │ City Council Chambers │ 8:30am
August 29, 2019 │ Clark Building │ 8:00am
Teen Choice Awards
Revenue
• Businesses are working on a tracking sheet outlining the amount of lost revenue sustained during
the entirety of the event including its setup. Currently, 26 businesses have entered their revenue
loss which totals approximately $150,000. They anticipate it to be around $500,000 once all
businesses have included their data.
Event Footprint and Parking
• Offsite parking is a must for event staff. Reserved parking should be for event attendees, etc. not
event staff.
• Businesses recommended developing a formula for the number of parking spaces allotted to an
event based on its impact.
• Event producers should secure remote parking lots and shuttle services to transport event
participants to the location.
• Seven days of reserved parking for a two-hour show is excessive.
• Businesses were impressed with how fast the event was broken down.
• For large events, could the electric vehicle chargers in the structure be converted to general
parking as it seems those spots are not utilized as often and are open during large events?
• Concerns over red carpet and high chain-link fence on Pier Plaza. It was too high, restricted views
of celebrities and businesses, and served as a blockade to patrons trying to access Plaza
establishments. This whole concept should be re imagined for future events.
• Closure of Pier Plaza was unacceptable.
Communications
• Businesses should be consulted prior to the approval of large events.
• Businesses were disappointed with general communications overall and the lack of their ability to
provide input during the planning.
• Event application should be updated to include a question(s) related to the impacts of the event
on local businesses – parking, access to storefront, staff access, etc.
• It was recommended that a business advisory/working group be established with a minimum of
3 business representatives whom represent different types of businesses within the community.
• When events are held on the Plaza, the businesses on Hermosa Ave. and up Pier Ave. are highly
impacted.
• Maps and other outreach materials were unclear or misleading.
2 8/29 Business Outreach Meeting
• Production company did not communicate with the businesses. A contact person for the day of
the event should have been identified and contact information shared with the businesses to
address needs/issues.
• If there was more time, businesses could be incorporated into the development of iconic locations
for B-roll; identify opportunities to increase awareness of the event and downtown businesses;
and based on the type of business, they could outfit the trailers or provide craft services daily.
Security
• Businesses felt as though security was used as way to not deal with business impacts. Businesses
spoke with production team who stated that they were not permitted to conduct a safety walk
through with the business community within the footprint of the event.
• The street closures were excessive. Businesses felt that the drivers dropping off talent parked
their vehicles on Hermosa Ave. and smoked instead of parking outside of the closure.
• Barricades blocked the ocean view for businesses on the North side of the Pier. The businesses
felt as though there was no need for the Strand closure nor the barricades on the North Side of
the Pier. The barricades also blocked access to businesses.
• According to a business owner, a 23-year-old Manhattan Beach resident took a picture of the all
access VIP pass and duplicated the pass and was allowed within the event – walking back stage,
taking photos with the talent.
• The strand and Pier access should not have been closed.
• Communications between the security team, production team and police department need to
improve to ensure security fully understands the closures, timeframes, etc.
Hermosa Beach Summer Series
• A beer garden and food trucks should not be allowed as it competes with the local businesses.
• It was recognized that the event producers implemented changes between the two weekends to
try and accommodate feedback.
• Event producers visited the local businesses and sent email communications to try and
incorporate them into the event, although many businesses claim they did not receive any
outreach.
• It was recommended that the business contact list be updated to ensure the correct and preferred
person to receive event-related information is listed. The event producers were provided with a
contact list of those to communicate with and experienced challenges in receiving feedback.
3 8/29 Business Outreach Meeting
Other Event Suggestions/Comments
• Events should not be held every weekend in August due to this being peak season for downtown
businesses already.
• Events should be moved to September, October or winter months when the businesses need
more assistance in creating revenue.
• The businesses asked for additional noticing for events going before the Parks & Recreation
commission and City Council for review and approval.
• It is understood that the City was trying to salvage opportunities that were provided to the
community in hopes of providing increase patrons to the local businesses and an event in which
the community’s teens could attend.
• The Tim Kelly statue is the most iconic structure on the Plaza/Pier since there is nothing on the
Pier that identifies that nature of the community. The statue was not included in the production
of Teen Choice therefore missing an opportunity to promote an iconic symbol of the community.
• Manhattan Beach has worked with the business community and affirmed that no more than 9
events can be held annually in the downtown area. No additional events are permitted.
• It was suggested that if an event could not be planned and implemented with minimal impacts to
the community, then the event should not be held and should be pulled until the next year to
allow for additional planning.
• It was identified that the City and businesses have hit their event tolerance threshold. Establishing
the business advisory/working group will assist in addressing the various event related issues and
identifying the limits to the City/Business threshold.
• Closing of parking lot A is detrimental for business. This lot should not be closed or as unavailable
as it is for events.
• Shark Week (2014) was a great example of a good event with minimal impacts.
• Impact Level III events (largest impact level) should require direct noticing of downtown
businesses in some form (i.e. before the Commission approves, during planning, prior to setup,
etc.)
Teen Choice 2019 Hermosa Beach Community Survey
Following the event, staff prepared and distributed a survey to solicit input and feedback
from the community on their experience associated with the event. Survey respondents
were asked to answer some multiple choice questions, rate their experiences related to
different aspects of the event, and offer open ended feedback. Approximately 250
people took the survey and their answers are provided below.
Whether you attended the event or not, please rate your experience
with the following aspects of the event (1 = Poor Experience, 4 =
Excellent Experience)
If you attended the Teen Choice Awards, is there anything else you
wanted to share with the City and event producer regarding your
experience or enjoyment of the event?
We loved it. We would like to see more of these teen -friendly and family-friendly events in Hermosa Beach.
We are Hermosa Beach residents who own our home, and were thrilled to have a big event here that -
finally!- caters to locals with families.
Very dissapointed in how wristbands were given/not given out.
This is an exclusionary event for a select few, that inconveniences the rest of the residents in town. Hermosa
needs to focus on events for our whole city that include everyone. And that reflect the vibe of our amazing
town. Not flashy Hollywood events for one small demographic
i had the wrist bands to go to event but when the time to enter the event was pushed up while i was in line
i didnt go in because i hadn’t wanted my kids to have to be there for that long and they couldn’t meet me
fast enough so i lost my place in line and didn’t want to be stuck in the back with no view. after watching
on tv my decision was the correct one. poor production values. didn't highlight our town in a positive way.
was embarrassed how it looked on tv
Not sure if this is the best spot, but in regards to the Resident wrist band distribution. It was communicated
that wristbands would be distributed on Thursday and Friday. It was pretty clear that they would be able to
distribute 3,000 wristbands at 4 per person in one day. So most people assumed that they were dividing it
into 2 days so that more residents would have the opportunity to make it there and have the chance to get
wristbands. It made sense as many people with teens work, so providing two days so working parents had
more of an opportunity to work around their busy schedules made sense. To give them all away on Thursday
was unfair to those who intentionally planned to skip Thursday and go on Friday because of their schedules.
Essentially there was so much misinformation about the wristbands, both Residential and GA, it caused a lot
of confusion and disappointment.
It was a smooth process. Enjoyed the whole experience. Well planned.
Street closures were well-marked and managed and we were able to be dropped off close to the event
and meet up with our group on hermosa ave.
Line to enter was managed well and security check thru was fine.
The main issue was the line aka holding area once inside the venue. Disorgani zed and chaotic. Crowd of
locals only followed by gen admission was herded in and shoved together like cattle in the heat.
One person using a weak radio trying to control the crowd. After waiting like that and being yelled at by
this man for up to an hour, the crowd did as instructed and moved forward. This created bottleneck and
again crowd was yelled at and threatened to be arrested. We were told that we would not all fit into the
front area. However we had all been instructed to walk in that direction. We were told to consider turning
around but that was impossible under the circumstances considering the way the crowd was shoved
together. It was unsafe and could easily have turned into a stampede or other dangerous situation. Many
people were separated. Our group was separated by this chaos. Scary.
Suggestion: Have quadrants or roped off areas sectioned off (with signs) to have people wait. Move
people to areas in groups rather than herded all at once.
More security on the beach venue prior to the show.
If people had been let in and guided to a waiting area they could’ve sat down calmly rather than
standing shoved together in the heat not knowing when the crowd would be instructed to move.
We ended up turning back once we were able to, and finding the first open area to put down towels, try
to reunite with our group and wait for the show. We were surrounded by locals only and general admission.
Had we all known there wouldn’t be space for all the locals only and it was actually a free for all, we
wouldn’t have arrived super early to just end up behind the screen anyway.
Another suggestion: It was great that there was plenty of water but maybe have 2 stations. It wasn’t easy
to access the water station through the crowd. Also maybe selling sodas and other small snacks.
Did not see Med tent or area. If one was there, should’ve been clearly marked. Saw a couple people with
heat problems and another with severe anxiety from the claustrophobic crowd and she couldn’t get
through nor did her friends know where to guide her to.
Saw SWAT on top of the buildings, did not see security walking through the venue.
Maybe they were undercover but still would’ve been good to have some security with marked
shirts/uniforms in case someone had questions or concerns during the show.
Would not attend a similar event in the future unless assured these concerns were addressed and an
action plan in place.
City of HB was extremely lucky that that nothing major happened as it was a catalyst for potential big
problems.
Once everyone “recovered” from the chaos of the line and cattle herding,
The actual show was great! The crowd was very respectful and family/teen oriented with minimal issues.
True Hermosa residents should have had priority with wristbands before Redondo or manhattan
Proud of Hermosa Beach for putting this event on and keeping everybody safe. The logistics of the setup on
the plaza and the parking lots and streets etc. could have been more clearly shown before the event so
people had a better idea what to expect. I think cool events like this fall in line with the spirit of Hermosa
Beach and where it wants to be in the future. This wasn’t some trashy awards show that resulted in a bunch
of drunks from out of town causing problems. This was for the kids! An d they’re what really matters right? Ask
the local children around town if they thought it was cool this event was here instead... Not the grumpy old
residents who love to gripe.
Very well organized in terms of day of event. Orderly entry and exit, crowd was well behaved
The one thing that I did not like was that they closed off the red carpet area from viewing. That should have
been part of the experience.
My daughter and her friend loved the event and we were fortunate enough to sit in the front area. The ticket
distribution was easy as I know that the "early bird gets the worm" so I went down to the Community Center
at 7:30AM and didn't mind waiting to get the locals wristband. My problem was with the event producer
and how they organized letting people in. It was a disaster! I went down at exactly 1PM (as the instructions
said no lining up before 1PM but people were there). I waited till 3PM and when they opened up the gate
everyone stormed the entrance to the front stage area and a lot of kids got trampled and cried! My husband
did not get in and they would not let him in so he tried to go to Palmilla but was unable to find the entrance.
The security and police were SO nice and helpful. There was a young lady who worked for the production
company who was so incredibly rude to everyone. (wish I got her name) There were no instructions about
sitting in the front area and how they were going to limit it so a lot of people showed up late and were
unable to join their family. Also, they let in the General Admission and locals in together and it felt like more
GA than locals in the front area. They were very unclear about how that would work.
Keep Hermosa Hermosa. Stop letting big events use our city! It doesn’t help our community or beaches.
Yea keep that shit off our beaches and out of the South Bay !
The whole ebent was NOT properly permitted by the California Coastal Commission (CCC) and the Private
Meetings possibly violated the BROWN ACT. Locals should of had well noticed due process and that didn't
happen. The Public Meeting was held to late. This event took many months in the planning and local
residents and businesses should of been included in a publ ic meeting months before the event happened.
The fencing on the beach and on the Plaza violated the Coastal Act and were illegal because they were
not signed off by the CCC. Shame on the City for bringing more impact to our already crowded "Best Little
Beach City".
Wristband distribution was challenged. Four tickets per adult was too many, and too many people were then
attempting to sell them at hundreds of dollars a piece. Redondo Beach and Manhattan Beach residents
should have been excluded from the Locals Only tickets, as they did not have to deal with the parking and
noise inconveniences that Hermosa Beach residents did in the set up, tear down, and actual event.
This event was run well except for wristband distribution. As an event hosted on the Her mosa Pier&Brach,
local wristbands should have solely been distributed to Hermosa families. I know many Hermosa families
that were unable to get tickets/attend. Also, should have been distributed by address and only 4 tix per
household. The Redondo family in front of me in line brought both parents and an adult child and was
given 12 wristbands while a Hermosa families walked away empty handed.
My husband and I gave our tix to our two teens and two Hermosa kids who didn’t get any and we sat on
the beach.
The build, set, show and video footage of Hermosa was stunning and made our little beach town look
more beautiful than I’ve ever seen! The local kids had SO much fun, very fun to have an event just for
them! Loved the event!
Was unable to attend because I work during the week when the “locals only” wristbands were distributed.
This event catered to the family’s who can afford to live on one income, allowing one parent to stay at
home. Wristbands should have been distributed after normal working hours (afte r 5pm) so all families had
the same chance to get a locals only wristband.
No more big productions in HB!
The music wasn’t audible all over the city, which is unusual. Good job there I guess.
Ticket distribution was awful. But the worst part was the entrance into the event where people ran over
eachother to get to the stage. We are extremely lucky someone wasn’t severely injured. Police and event
personal had to get on bullhorns to scream at people not to move. Friends and family were separated. Was
really bad. In general this event really wasn’t for locals - it was for the viewers on TV. I wouldn’t attend again.
I didn't attend myself, but my 12 year attempted to attend after scoring tickets from a local resident that
had extras. After he got in line on 10th Street on Sunday around 11a ... he was granted his wristband and
then after being let in at 3p .. he and his friends were pushed aside but non lo cal kids/producers, and then
placed so far back they were instructed to watch via monitor. They moved forward and then were yelled at
(they recorded this too). He and his friends were so disappointed they ended up leaving.
Loved the event but ticket distribution could have been improved
Watched on TV . It was fantastic. Hermosa Beach looked beautiful. Music and dancing were great. Top
celebrities sharing inspiration messages. South Bat kids enjoying themselves, memories for a lifetime.
I thought the day of the event was run very well. The initial distribution for locals was the only frustration as
we arrived early (9am) and only got 2. My husband did not come to distribution because he was out of town
and he did online lottery and was selected to receive some wristbands. Day of event wristbands went
quicker and smoother than the local distribution day. That is the area that needs to be improved. We walked
to and from the event and that worked great. I just felt like I spent hours waiting in line for wris tbands. There
has to be a better way to get locals wristbands in the week leading up to the event. We had some friends
joining us from out of the area and it was frustrating not knowing if we were really going to get wristbands for
them up until the tune of the event (based on the fact that I did not get the 4 we were planning on during
local distribution). Hard to ask someone to drive over an hour and walk down there and they may not get
in. It felt like the online lottery was better organized so I feel that needs to be looked at. My daughter and
her friend were chosen to be in the sandbox and we were in general admission. We all had a fantastic time
and the event felt very safe! At the end of the event they had it very well organized and had the kids who
were up front walk back to us which was so great! We were trying to figure out how we would meet up so
that was so appreciated! Overall great event and hoping it will be back next year, let’s just fix the initial
rollout of wristbands!
City did a poor job of requiring access to businesses
This event had a terrible effect on downtown Hermosa businesses at the height of their season. Access was
cut off to local businesses and other establishments, it was very difficult walk around, and security was
generally rude. Given that most of the teens in front of the stage were friends/family of the event crew,
doesn't seem like there was much overall benefit to the city and the local residents.
It was super fun
The overall event seemed pretty poorly organized and did not have enough/adequate security.
Hermosa Beach residents should have been given 1st priority for local wristbands, before other cities. HB
residents were the most impacted by the event.
The wristband distro was a bust, better planning needed there. The entry was also bad considering kids had
to line up at 1pm in the hot sun with no room to sit for a 5pm show start.
The representation was that the locals would have priority in entering and would view the show from a
special area. Locals entered first but only to An initial waiting area and then everyone was allowed into the
main area in no specific order or priority for locals. This was very disappointing as the locals had no priority to
be closer. There was no actual distinction between the locals and general admission.
Local wristbands do not mean a thing in the end. It was insane to have to wait 3 hours to get the local
wristband due to limited quantity.
Thinking I lucked out by getting one. I expected priority in the line and a spac e in the main event area.
Lined up early day of the event. Was in a great spot in line. Was feeling good about the event up until we
got lined up on the sand. That is when all hell broke loose. It was chaos and they mixed the locals with
general admission BEFORE letting us in the main event area. Kids were getting pushed/ people fighting for
better spots in the line. They finally let us in the main area and the crowd pushed and ran to get in. We
went from the front of the line to the back of the line in 30 seconds fearing for the safety of my kids. We got
to the main area in the mass crowd and that is when they announced they were closing the gates. Chants
of “ locals only” started. People where mad that the local wristbands meant nothing. I knew people with
general admission tickets that pushed their way into the main area that lined up at least an hour after I did.
Very disappointed kids. We ended up having to stand in the general area. I noticed many other local
wristbands holders there as well staying it wasn’t worth it. I felt like too much time was invested to get let
down like this. Once the show stated the kids enjoyed it but it was a long day. The people watching from
the beach had s better experience- at least the could go swimming.
1. Do not close off Pier Plaza and not allow people to go to the businesses.
2. Do not put walls.
3. Production company should patronize local businesses during construction if they are limiting access to
the plaza.
4. City and Producer should be more transparent with the plan.
I didn’t attend but you didn’t provide an opportunity for those of us who TRIED to get tickets to the event
before all the wristbands were given out in 10 minutes. Those of us who live within 2 blocks of the concert felt
shafted. I couldn’t avoid the sound with all my doors closed but I also couldn’t attend the event. As a resident
we felt trapped. Thank god we have a garage... many of my neighbors don’t and couldn’t leave that day
because there was no parking... which would be ok for an event tha t everyone could attend or something
that brought great revenue to the city, but it sure didn’t feel like that and with all the communications the
city sent, they never told us how we profited from this, as a city. Did they pay us? Was their value?
I believe you were right to discourage young kids from going to the event. It is far too crowded for younger
children or kids under the age of 14.
Lack of water and bathrooms without leaving locals area.
Never do this again.
Better communication before during and after
Red Carpet was held in a bad location
I was very disappointed with the communication regarding the entry bands. The flyers indicated casual
availability of the bands for residents. Before the official opening time On the first day the bands were
unavailable but available online for a high price. This was very unfair especially for someone who lives across
the street from the event.
Boring.
Underwhelming.
Down beat. They should have played music during commercial breaks.
I hope it never comes to Hermosa beach again.
4 hour wait to get ‘local’ wristbands. Showed up at event at 2:00, no one knew difference in local and GA
wristbands. Got corralled into area to be by stage. Got yelled at by woman on mic. We’re stuck slammed
into people for 30 minutes till we could get out and go to back area. Tried to leave and go to Brothers. Event
staff told us to go back to 10th. Got our bracelets cut off as I didn’t want to wait 2 more hours in back for
show. Wanted to go to Playa Hermosa. Were told by two security it was VIP area, finally went and one other
table. I wasted a ton of time, got out wristvands cit off at 3:09 told we couldn’t go back, only to hear the
next day they were ing wristbands at 4. Me and a disappointed 12 year old were glad to support local
business, but hope the debacle doesn’t come back
It was so upsetting to be a Hermosa resident and work so hard to get a locals only wristband and then not
be allowed into the locals only area. Why did Manhattan Beach and Redondo beach residents have access
to the locals wristbands. Both the distribution of the wristbands and entry into the event for locals was
extremely unfair to HB residents.
Terrible event. Killed local businesses and impeded my ability to enjoy my weekend.
I am a resident that was enjoying the awards show on the beach outside the fences. I was appalled by the
lack of access to the public bathrooms and pier businesses. We were on 10th street but had to walk to 8th
street down to Hermosa Ave then to Pier to use the restrooms or access the businesses. My 11 year old son
was pushed around in the event and came out crying in fear. I was almost not able to meet him at Scotty’s
due to being blocked at every access. My 13 year old was being treated poorly by rude adults in the event
as well.
I was actually REALLY impressed with the directing of traffic, people being told where to drop people off and
keeping things moving day of the show. During our holiday events it's a MESS and not organized well at all.
So this was very impressive to me! I live right along 14th and Pier and for those events it is always the worst
location for traffic, confusion and accidents.
Please don't ever shut down our city in August!
I'm a Police Volunteer and worked the event. My partner and I were probably the only security people to
move freely around the venue, which we do at most large events at the beach acting as "Ambassadors for
the Chief of Police." Of the hundreds of people we interacted with there were only 4 or 5 negative
comments, all of which were from local business owners, which translates to thousands of people having a
great time in Hermosa. From our perspective, the event was a huge success. The event producers should be
very proud of this success.
I did not attend the event itself, but my nieces did, and despite having "local" wristbands and arriving two
hours early, they were put in an area behind the film crew and could not see anything and had a
disappointing and miserable.
Also, I am very opposed to giving up our downtown, pier, plaza, parking, beach, ocean views etc. to a
hollywood production that wants us for nothing more than a backdrop for a day, weekend or week (as
was the case here). We had three sets of visitors in town during this fiasco and was embarrassed to take
them to our blockaded downtown.
I very much hope that Hermosa never agrees to anything like this again. It was not a good representation
of our town and provided very limited benefits to a relative few given the broad impacts on so many
residents and visitors.
I didn’t attend the event, but spoke to many people who did who wished they hadn’t. Everything was
handled terribly. The beach access was completely blocked from non attenders, which is illegal in the state
of CA. “Local” wristbands were given to people all over the South Bay who did not pay for this event with
their tax dollars or have to deal with the lack of beach access, crowds, and chaos. So most Hermosa Beach
residents who wanted to attend couldn’t because tickets sold out so fast, and were then sold on Next Door
and Craigslist for $200-600. Locals did not have a special section/entrance to the event so many could not
even see the performances. Local businesses had decreased sales because of a lack of access. If you ever
do this event again, which I hope you don’t. You should do some serious changes, including restricting
wristbands to Hermosa, insisting on recognition of HB and local businesses that will actually benefit the town,
making the wristbands non transferable, and not putting up fences blocking the beach from all of
downtown, to name a few.
I am a Redondo Beach resident. We tried to go but we were turned down for tickets. I tried online and in
line.
Those of us who stood in line Early Thursday for local only wristbands believed the limit was 3000 and would
be in a “ special area”. Instead we were herded in with the 3000 and 6000 general admission and were
trampled on. My daughter (24) stood in line for her nephew and Niece and was injured to the point she
needed to get her medical bag from car. She informed security and they would not let her back in. It’s a
shame. It could have been a great experience if clear concise communication took place. I had to stay
with my grandkids in the front area with no water or access to bathroom because you loose your spot.
Everyone around us who was elbowing and running over kids were general wristbands and they were adults
with no kids.
The communication qbout the event betwern departments seemed to be a major issue and the video of
the meetings really hurt the future of such events. The distribution of bands was not well planned at all. The
businesses losing views, losing the plaza and nothing really spoke out on tv that had a spotlight on Hermosa.
Didn’t like all the fencing blocking beach and business access. Took up too much parking for too long
Should have had a Business liaison to mitigate all the negative that came from loss of revenue. Parking should
have been off site for crew, could have fit all wagons within 1/2 of lot A used all of lot B and top of lot C and
rented off site parking shuttling crew in. Day before/ day of was a fiasco business wise. there was no need
to close streets from 10th to 16th and pier up to Manhattan Avenue was over kill for easy load i n, could have
been phased to mitigate the negative outcome to the city. Closing all the lots days before the event was
unnecessary as well. sent a message to the South Bay, we are closed for business. bad job guys.
D not have this event return
Good job for first year. To the city, do the right thing this time around, share some of your contract revenues
with the small businesses that were adversely impacted
I was on and around Pier Plaza the day of the event. The exclusivity, with screens and walled off areas, was
extremely ugly and not in keeping with our normally open community. There should have been no walls, no
fencing and attendees should have been able to enjoy the event from the sand in the same way we used
to enjoy the Sunday beach concerts before they were forced out.
The fact that the city council is so busy so unfriendly and couldn't care less what happens to the businesses
in Hermosa is finally catching up with them. The making huge mistakes and finally the public is reacting
There was no need to literally shut down all of downtown Hermosa for the event! So bad for business.
Mayor doesn’t know how to respond to emails regarding event. Neither does city officials. Wrist band
distribution to locals was unfair and left a lot of locals out. I got wristbands so I am not a disgruntled local. I
know a lot of locals who didn’t get a wristband and even if they did still did NOT get into the event. And the
security company they used was a joke. They let people in with huge grocery bags that were not “clear”! A
total unorganized mess.
The wristband distribution was crazy and poorly organized. Several people sold their tickets not making it
“local”. Would have been nice if they were non transferable or checking for local IDs at the actual eve nt
day
Whoever brought this event in didn't spend 1 minute working with local business.
I would like to share by experience and assessment of the Teen Choice Awards event this past weekend
for your consideration when deciding if Hermosa should host this event again.
1. My wife and I had no interest in getting tickets for the event. Based on what we read on social media, it
sounds like the tickets went pretty fast. Since Hermosa is hosting the event and its residents have to deal
with all of the negative impacts that are associated with an event of this scale, it would have been nice if
Hermosa residents got first dibs on tickets. Maybe in the future tickets can be distributed to Hermosa
residents first and then the next day the remainder of the tickets can be distributed if any are left.
2. Although we did not get tickets for the event, we still attended from outside the fence and treated the
afternoon just like we would treat a traditional Concert at the Beach. We could not see much from where
we were seated but the sound was perfect. We could hear everything but it was not so loud that we
couldn’t talk. If the event is to occur again, I would suggest that the City encourage residents without
tickets to attend. Most of the information about the event was f ocused on how to get into the event and it
was not clear if the event would be accessible to people without tickets. I think that more people would
have attended if they had been encouraged to do so. This might have appeased many of the residents
that were complaining about losing a Concert at the Beach. It would also be great if the event organizers
could provide additional video screens for the residents outside the fence.
3. Speaking of the fence, it seemed like the fence enclosed an area that was much l arger than necessary.
There was a huge empty space between the last of the ticket holders and the fence. At a minimum it
seemed like the fence could have been moved in front of the swing sets. Additionally, the fence did not
need to enclose the event area for the entire week. They could have put the fence around the equipment
and then moved it back late on Saturday or early Sunday.
4. There were no toilets for anyone outside the fence. The public toilets were blocked and the portables
were all inside the fence. There should have been portables available to the public.
5. In general, it felt like the event planners took up too much space in the City (parking lots, roads, beach,
etc) for too long. I think that the event needs to lessen its impact on the City i f it is to return in the future.
The big question that is going to have to be answered is should Hermosa host this event again. My wife and
I both enjoyed the event but the truth is that we would have preferred a traditional Concert at the Beach.
Ultimately I think that the decision to continue the event should be based on how did the event affect the
local businesses. If the local businesses lost revenue as a result of the event then it is pretty clear to me that
the event should not return to Hermosa. Unless a clear benefit to the community can be shown, I think that
we should say goodbye to the Teen Choice Awards and get back to having Concerts at the Beach each
Sunday in August and Movies at the Beach on Saturday nights.
Members of the local media did not have access to the press area or the red carpet. We had to send a
courier to DTLA the day before the event to pick up our "credentials" which weren't credentials at all, only
standing-room wristbands. While we appreciated getting the FOX wristbands and getting close to the
auxiliary stages, it's kinda hard to write a story on deadline while you're standing up in the sand with no where
to put your laptop. My reporter had to hike back to the office to write a story on deadline. We will not staff
this event next year without proper credentialing.
I feel we were duped into feeling that Taylor Swift and The Jonas Brothers were going to perform that night
and neither of them did. A little more transparency would be nice especially for the kids involved who
expected to see both performers.
My niece, her husband and daughter planned on visiting me on 8 -11. They rescheduled their visit to
September because they thought they would experience traffic delays, parking problems and the
restaurants would be crowded.
I saw the event on TV, tape delayed. The audience that the cameras kept showing did not look like beach
city teens. They were all blonde white girls not like our beach cities. Rumors have it that they were children
of the production company. The TV coverage barely mentioned Hermosa Beach except for Jack Black.
did not attend
I didn't attend, but I wanted to voice an opinion about the wristband distribution. Some type of numbered
card should have been given out while adults were waiting in line. I heard from numerous people/friends
that other adults were cutting the line when they saw friends, and that in turn made people towards the end
of the line miss out on wristbands. If numbered cards were handed out while people were in lin e, and the
cards were taken in order (ie...1, 2, 3, not 1, 2 50, 35, 3....), then it would be fair for those who got there early,
waited in line the entire time, and received what they waited for, as in the wristbands. And if someone was
3rd in line but had card number 50, then it would show that that person cut the line. That person would then
need to find their original spot to make it fair to all of the people they cut
The pier are was too restricted. I pay taxes, and security treated me and my family like trespassers at the pier
trying to glimpse stars on the red carpet.
great job and nice family event
I own The Spot Vegan/Vegetarian Restaurant in 2nd St and Hermosa Ave. We have been there since 1981.
All the special events in Hermosa affect our business, because of the parking problems. I hope that it brings
in business for other places. And, I hope it brings in money for the city. It certainly puts Hermosa “on the map”
Our downtown is built for restaurant and bar patrons. It was nice to have an event that was just for the kids.
I know a lot of teens in Hermosa/Manhattan and they were all very excited to attend the show and said they
had a great time.
VERY poor communications from the city to businesses. Should have been done 60 days before the ev ent.
Also City Council should have involved Parks Commission and Planning Commission in Executive sessions.
I waited for hours to get a "locals" wristband but only received general admission at the event. The promise
of an "up front" spot did not happen.
I'm a visitor but loved watching it on TV!!!!
I've been a resident of Hermosa Beach for 20 years this summer. These events are clearly not designed for
residents, just as the "Craft" festivals are not for the residents. In fact, these large events ruin our city every
day that the big events are held. We cannot visit downtown or beaches in the area during these big events.
People crowd our city, litter and pee on our properties. Just stop hosting these events. The downtown
businesses are thriving so they don't need any more business. How about thinking about events with the
mindset of what residents would actually want.
I didn't attend, but I live in the surrounding area. I tried to take my dog for a walk at around 9:30am before
the scheduled pedestrian closures at 11am (per the flier that was sent to residents) only to find out that they
decided to close everything at 7am with no notice. This created a dangerous situation where pedestrians
were forced to walk in the alley where cars were still allowed. A Ford explorer nearly ran over my dog. I
understand the security concerns for an event of this magnitude. I have worked at a similar awards show
and know the challenges that come with it. Hermosa Beach is simply not built for something like this. The way
everything was set up essentially forced residents and visitors out of the area. I was at Java Man and
witnessed the repercussions from the street closure at Manhattan Ave at 11am. Cars weren't properly
directed and within the first 30 minutes of the closure there were several occasions where an accident was
narrowly avoided. An event like this should benefit the community a nd drive business. In my opinion, it did
the exact opposite. All the closures forced everyone out, except the people directly linked to the show. The
wristbands were also a nightmare. Again they started handing them out earlier than originally stated and b y
11 they were completely out. The lady supervising was incredibly rude. Despite the crowds and traffic, I
support events like the summer concert series and Fiesta Hermosa because they are inclusive and the
community gets something out of it. The Teen Choice Awards were the exact opposite.
downtown businesses ought to have been promoted to out of towners
There was too little advance notice and no consultation process
could not attend local businness'
Better communication. Better wristband distribution.
More than one entrance to venue! I had a local wristband and I removed my children from the pushing and
shoving at the entrance Needed more security at this point. Locals with small children sat in back to keep
them safe.
I agree with others that the event setup took too much of the city parking lot. It might be better to give them
access to the beach for all the trailers and such and keep the parking lot open for business, or at least only
take a small amount of parking. Move the stage farther south and put all the trailers between the restrooms
and the back of the stage. Other than that I think the event went well, and i'd like to see this as an regular
event for Hermosa Beach. If we can have the event without the disruption of business on Pier Plaza it would
be perfect. there should be a way to have the event and create more business for the Plaza.
A map were we could not walk (strand alley)
I went in two establishments ... Scott's.. maybe 20-30 patrons in the restaurant, owner of establishment not
happy. Also the Lighthouse hardly any customers in side.
Stood in line to get tickets, however they were all passed out before the time posted. No big deal really I
would love to have this event back in HB
We can do better and include the local community on a bigger level. We own our homes and this Is our
beach.We should of had a say in this case. But your the expert's . It was lame watching kids not being able
to go and grown ass people selling tickets that weren't supposed to be monitised . But I'm sure you took
care of that. Goodluck next year with the Coastal Commission on putting on any events. Congratulations
you can all pat each other on your backs.
Lol
Having people stand in a queue for hours on end in order to get tickets was ridiculous!!! Should have used
an automated on-line system. Tickets were free to locals, but some residents decided to stand in that queue
just for the sole purpose of attempting to profit from those tickets by trying to sell th em for hundreds of
dollars?!?!?! A much better system needs to be put in place. And even after obtaining the locals only
wristband, we were put into the general admission area because it was too overcrowded?! Clearly this was
event was not thoroughly thought through. Having the local businesses on Pier fenced off was not inviting at
all, and I believe very detrimental to their revenue. Closing off the parking lots was not a good idea, as it just
creates more headaches and makes it less inviting for patrons. The producers definitely need to re-think the
logistics for this entire venue for future events.
Leading up to the event, notification to residents was great (mailer, signs, etc.)
Day of:
Event control and organization fell apart upon entry into and inside venue. Attendees were squeezed
together into a holding area for a long time on the sand. Paramedics were called at least once for
someone who passed out. The "locals" access area as promised (a condition for approval with the city) did
not materialize. In fact, the production staffer overseeing the line up into the venue, made a 1:20 pm
announcement to the "general" ticket holders that they weren't going to wait for any more locals to show
up (line up started at 1:00 pm) before letting everyone in. M any "local" teens who did not have their
parents to push them to the front were shoved into the back, couldn't see the stage. Groups of adults that
were handed wristbands sometimes just passing through the city that day also pushed their way into the
front. Kids who got split up from their friends were screamed at by production and not allowed to join
them. The middle pit area and key camera spots did remain more controlled with mostly kids visible for the
broadcast. Security was great....until the entrance lines started to thin out. For some odd reason, they
allowed older obviously drunk men with alcohol into the venue with black backpacks. Kind of killed the
vibe for some families.
Was very disappointed with the set up on Pier Plaza. Actually, feel misle d with how that was set up. Who
signed off on this (chain of command) and when were impacted businesses notified and how? With plans
for a red carpet down Pier Plaza and the promise that Pier Plaza businesses would remain open, I was
expecting security (we were told lots of security was hired) and crowd control barriers (racks). Not an
exclusive high walled off arrival and press area. And an after party contained at Slater's. Not the closed off
cocktail area on the Pier itself. The public restrooms were off limits. There were VIP portables. The producer
should have provided honeywagons or portable restrooms for the thousands waiting in line and visiting the
Pier area. Valet parking would have been another way to ease parking concerns. Did not realize until day
of that the covered lot was also taken out of service.
I thought the crowds to get in would be a lot more chaotic but they did a good job to get everyone in
efficiently. It was not very clear where the locals section was however I stood in the back an yways. The
breakdown of the barriers on the promenade was fast.
The wristband distribution was not as expected. It was sold out hours before it opened. If Hermosa Beach
residents have to deal with all of the traffic, extra people, lack of parking, and noise then they should be the
first ones to have access to the event. What was the most disappointing was the fact that we almost did not
get into the event because we were told that there was not enough room. This is with having a wristband.
Plus we were so far from the stage that we might as well have stayed home. We were told that there was
an area for residents when in fact everyone was mixed together. I would rather pay for a ticket then go
through the experience of waiting in line for a wristband that I might not get and then still have the chance
to be turned away at the venue.
I stood in line with many others to get the local wristbands, which in the end, didn't make any difference
since we didn't get into the main stage area. The lines at the event were organized up until we got onto the
beach area. This is when it "when to hell". We arrived at 1:00, so were at the beginning of the line, but when
arriving on the sand, there was no separation between those who were at the front of the line, and the
general admission line. If you weren't totally aggressive, you didn't get in. Or, I should say, if you weren't
aggressive and a young blond with skimpy clothing on. We were really close to "getting in", but were told it
was full and to go back to the big screen viewing area. This was completely impossible because there were
a few hundred people directly behind us. The organization was completely lacking. A man was telling the
crowd to be respectful and not push and shove. But, the organizers could have totally prevented this from
happening by continuing to keep people in a safe line. It was completely frustrating to see how many
general admission people got in ahead of us. I wasted many hours of my time so that my daughter and her
friend could attend this event. How do you think teenagers feel when they see girls hand picked out of the
crowd to be brought in and placed in the front? Complete waste of time!
All Great, only on criticism. Possible injuries if not for the HBPD, after waiting on the sand and we got the okay
to move it was a herd of people and older kids running. It was a set up for disaster. Also no delineation on
sand as to locals and general attendees as no one was there to stop people from moving up and entering
in as a local.
The city doesn't need this type of negative publicity, please stop these gratuitous events, it hurts business and
residents alike. All the traffic and parking problems have become an embarrassment and show a blatant
disregard for the people that pay the bills (a.k.a.residen ts and business owners.) As a business owner in this
town I would also ask that the city please stop referring to itself as " business friendly " the current city council
we have has done more to alienate business than any council I've experienced, unless of course you have
a relative on the city council.
St. Patrick's day, Memorial day, 4th of July, Labor day, volleyball, movie shoots, teen fests, on and on, give
us all a little break.
Instead of giving residents four wristbands per household, it would be better to simply put wristbands directly
on the person who will be attending. This will make it so that wristbands are non -tranferabble and reduce
the likelihood of wristbands being scalped for hundreds of $'s in the black market.
Maybe give wristbands to Hermosa residents before everyone else please. My daughter really wanted to go
but we did not camp out as others from neighboring cities did who got them instead of us.
We went to get wrist bands at the stated time, on the flyer, and they were gone. What's with that?They had
to be given out prior to the stated time. Also, when watching it on tv there was plenty of space for more
people. On tv it looked like a small crowd. How funny! It was handled poorly and when we called the City
they had no information as to what was going on.
I am 13, an MBMS student in Manhattan Beach. I am Salem, the guitarist in the local rock band XYZPDQ
(we have won 1st at music competitions & have played in front of 10,000 people before). Anyway, I went
with my band, waited hours and we were practically first in line of the local wristband line and everything
was going great until we were about to go in. They let the GA wristband lines in at the same time as the
local wristbands and my rock band and I lost our places in line. People were pushing from behind. It was
kinda crazy. We almost did not get into the pit, they were not going to let us in. Finally, they did and we
were the very last ones they let into the pit. Which is confusing considering we were practically first in that
Local wristband line off of 10th street and Hermosa Ave and we were first in line at one of the metal
detectors. So, everything was great before and during the metal dete ctors, but that 2nd step of letting
people into to the actual space needed to be calmer. In the end, it all worked out.
Having said all of this, I am sooo glad that I had the opportunity to attend. Thank you for giving the local
kids a chance to experience this. I am so grateful.
***Overall, the event was Awesome. I had sooo much fun and I want to thank you all for having this event
so close to home. My band and I had an amazing time. I will never forget it. #grateful
Should have been more crowd control at the start of the event when people ran towards the stage... A
better course of action could have been allowing the crowd to get closer to the stage and then sending
people up 10 at a time from front to rear with at least 4-6 police Officers controlling the movement. We were
all very lucky that a child or a teen was not trampled to death. Having one police officer with a bullhorn was
ineffective.
The local teens wristband was not handled well. They began giving away blue tickets to those in line until
they ran out. Then they went along the line before the start time and gave everyone 4 tickets ( needed or
not- no local review drivers id nothing) people were later scalping tickets and very irate families were
speaking out on nextdoor it brought out the worst in many people. Families who took young kids put them
through a lot of long sun and unhappy times. Fortunately my granddaughters ( local teens age 17,18,19)
were able to get in by going down day of the event and the manager at the red carpet carwash told
them where to go ask for wristbands. They stood in line for a few hours but got inside. I didn't go that far
and walked home. I was glad to watch it on tv and it was actually amazing. the overhead views did show
that there was a ton of room in the fenced area still so the estimations must have been off. Security was
good although I heard complaints about some of them. I think communication will be a lot more ramped
up for the businesses and the local teens if they do this again.
The city manages to sell us parking stickers, it would be nice if local kids could go prove residency and that
they make some age relevant. possibly 10 and up?
It did get Hermosa on the map and looked very cool
My daughter attended the event and loved it. I was happy to have it in our little beach town, but I do believe
there are improvements to be made, specifically coordinating with businesses. I went to businesses
downtown every day Friday - Sunday of the event including a restaurant/bar on the plaza. My daughter
and her friends all went to Paisano's afterwards too. I do feel that the red carpet down the middle of the
plaza on the west end was over the top with blacked out walls which makes it seem like businesses are
closed, limits access to them and makes the experience of the bu siness feel very closed in, not the beach
town vibe we should have.
The stampede on the sand was chaotic and damgerous. Because the lines to get in to venue were
disorganized and unsupervised, there was a ton of line cutting, so the 'local wristbands' tur ned out to be a
worthless joke.
Leave this sort in Hollywood!
Don’t do it again
The event itself was great. Very entertaining. I was glad for the large screens so I could actually see. My
problem with the event was the egress control. It was HORRENDOUS. I got up very early and waited in line
on Thursday morning so I could get a "locals only" wristband. We were guaranteed that these meant
something special; that they were different from the "general admission" ones being given away second.
This could not have been further from the truth.
On Sunday you allowed us to start lining up for entrance at 1:00. I got in line around 1:05. I was very near the
front of the line. You began to let in "general admission" AT THE SAME TIME as "locals only". Once we got
through the security/x-ray checkpoint, there was literally nothing separating us anymore. No one was
watching who was going where. Everyone ended up together in a huge crowd on the beach, smashed
together like sardines, for about an hour while waiting to move up to our promised "special locals only
seating". There was no hope for this to ever work though because "general admission" was completely mixed
in with us. When you finally began to move us again, it was a stampede. It was scary. You let in a bunch of
people to the front area by the stage, but then said there were too many and cut us off, yelling at us to
move backwards. A bunch of us tried telling you we were locals - we even held up our wristbands, chanting
"Locals! Locals!", but we were ignored. To see so many blue general admission wristbands up in the special
locals only section made me so angry. We ended up sitting really far back. It was a huge letdown to have
such a big event so poorly managed. Us locals gave over our town to you. We were told th at would mean
something special for us. But it didn't.
Please, please, please stop allowing all of these big events. Volleyball tournaments fine. This is not fair to the
residents to have so many events that prevent us from enjoying our town. I can only assume that the city
allows all these events is to get more revenue. We as a city go out of our way to pack our town with thousands
of visitors. People are free to enjoy our town but why go out of the way to bring way too many people in
and make it impossible to enjoy our little town. Just stop. You have to get rid of at least one of the Craft Fair
weekends.
Mayor Armato's letter was spot-on. Pre-event communication was more than sufficient. Beyond that, HB
business owner critics are myopic in not understand that showcase events like TCA improve HB's image in a
way that pays business benefits all year long. Like so many issues in HB, the loud negative critics too often
get in the news. The business owners need to keep the bigger picture in mind rather than griping about
minimal lost revenue, if true. I say our Mayor and Council made the right decision for the City.
It would have been nice to have bleachers or a viewing area for people to see the artists and celebrities
going down the red carpet, like at The Oscars. It would have made the event more community inclusive.
The wristbands should have gone di rectly on the people attending. I was horrified that people were
deliberately selling free “locals only”for up to $500 each. Why not just make people pay for them to begin
with.
Tried to attend; you didn't plan the wrist band distribution very well.
Tired of you selling our town out. Let’s go back to Locals music on Sunday evening picnics on the beach.
You should ask "Why" people chose not to attend. We did not attend because we gave our "locals" tickets
to a friend with a teenager. We also did not "go down there anyway" because of all of the street closures
and blocked access points. I found the week leading up to the event to be terribly disrupting to local
businesses, many of which I frequent during the week, and many of which I had difficulty accessing/parking
for.
More local wristbands please. Sold out too fast for those of us who got there even way before distribution
time.
This was a fun event and would love to go to another one in Hermosa, It was a great experience.
I did not attend because I did not want to support an event. It was announced at the last minute, and
prevented others from using the beach, prevented locals and visitors from supporting the local business. Is
this not the whole idea of these events, to bring more people into th e town to support them. Who
benefited from this event?? Not the residents, not the businesses, and not our teens. Just more re-
enforcement of pushing the Hollywood elite agenda on them.
The event overworked the police, parking, and all city services. How much did this cost the city?? What an
awful idea, and hopefully events like this and the joke of the beach concerts this year, with beer garden
and food trucks, get axed from the summer calendar. The summer concerts were originally intended for
the residents, and the families. It was nice to keep it a local function, where you ran into your neighbors,
friends from the school, and support your favorite restaurant/bar. Not an event to attract the kooks, drunks,
and pot heads from out of town.
My husband and I walked down to the event but did not go inside the area. No interest. We walk the Strand
everyday. This event was so huge and so disruptive. It had nothing to do with beach life. It is getting more
annoying to encounter parking blocked off and more importantly beaches blocked off more and more
weekends during the summer when the priority should be free and easy access to the beach. This was over
the top. We had planned to go to one of our favorite restaurants for dinner but it was closed du e to being
inaccessible. I was shocked to learn that the area businesses were not compensated for lost business. I was
shocked to see all the street closures. Let them stay downtown in a venue meant to host such an event.
Summer is short and this is peak season for area businesses, for tourism. Shameful how they were treated.
There was no "enjoyment of the event." Please do not repeat. The amount of time setting up these events
and taking them down seem to take up more and more time. I can't believe you asked if people spent time
in downtown Hermosa. How the hell where you suppose to get there?
Although I did not attend officially, I watched for15 -20 minutes behind the fence and on the ocean side. The
view was good enough, especially for just walking up to the show. I also went to the downtown area a few
times Sunday. Except for Silvio's and Hermosa Oyster Co., the downtown plaza restaurants were busy at
about 1:30. Business apparently died out until the show let out when almost all places were slammed. It
looked like most leaving the show had a terrific and memorable time. Note that the public is also a
constituent of the city, not just businesses. Marketing tie-ins by businesses during show week appeared to be
non-existent - I am not sure if the Chamber of Commerce did anything. The fencing down the plaza was an
eyesore and not helpful for visitors or businesses. I think this was a great one-time event and probably doesn't
need to be replicated in the near future.
I am completely opposed to putting mega events like this at the beach. They belong in stadiums or theaters,
not the beautiful natural sensitive environment of the beach.
If you are a downtown Hermosa business, please share more details
about your experience and provide specific opportunities to improve
coordination, communication, or impacts associated with events like
this or a similar scale.
my business suffered due to the event as my customers complaint about the lack of parking spaces.
Horrible advance communication. Poor planning for parking and access. Terrible wristband distribution. If
you say you are handing them out over two days then hand out half one day and half the second day.
No reason to block off Hermosa Ave. only to allow celeb SUVs to take all spaces and let drivers smoke
outside our businesses. Have them park at Mira Costa so our customers have some parking options.
Overall horrible execution of the event. Disappointed in the city government and staff.
I was unable to use the strand or pier plaza during the event due to all the closures. Pier plaza and the
beach were blocked off to locals and huge barriers were set up. No only were the barriers an eye sore but
they blocked off the beach to locals. The awards took all of the downtown parking away and most locals
did not even attempt to go to the downtown area because of all the restrictions. Businesses lost countless
patrons because it was community friendly for the entirety of the event.
Blocking off dozens of parking spots the entire week of is unacceptable. Employees of local businesses are
forced to show up an hour early just to get to work, only to find hardly any parking left. We also have
clients that need to visit our office and were very upset about the lack of parking. There needs to be
another solution.
I'm not a business owner, but I frequently go to restaurants on the pier on Sunday night. I had plans with
friends to have cocktails and dinner at playa Hermosa and then an ice cream at the baked bear. Both of
these were inaccessible due to the event, despite the fact that all communications had repeatedly
assured that only Slater is would be closed. I was really disappointed with the lack of accurate
information. I would not have made plans if I had known what the accessibility would actually be.
More detailed info on logistics. Did the red carpet have to block off the plaza? Seems they could have
easily just gone from the parking lot to the Strand and made a left at Good Stuff and rather than in the
middle where they were. Can the city bargain for another plug or two about Hermosa Beach on Fox
during the show to promote some sort of family oriented teen tourism. Also, if we could somehow raise a
few dollars for the local schools or something and make it publicly known that might make some of the
local whiners who were soooo inconvenienced on a sunny summer day shut up.
It didn’t help business’ and disrupted our stores & restaurants.
We don’t want or need that kinda business in our communities. Keep Hermosa , Hermosa !
A committee should be formed with business and resident representation before any event that wants to
use any parking in the downtown area. This and all other large events or film productions should never be
approved without downtown business input. We are directly negatively impacted by every event that
takes up parking lots for set up/etc.
Most other events are fine and are nice for the community. This was a total disaster. Our business was way
down the entire week as parking was nonexistent and potential customers were warned to stay away.
Very poorly planned.
I have 2 office spaces on 11th Street for my creative agency and the weeklong set up was an absolute
nuisance with respect to noise -- from backup alarms to compressors. If the event takes place again next
year, we'll likely have to relocate our 10 employees for the week. On the day of the event, security on 11th
Street were telling passerby's trying to get to Brothers that they were closed/that only ticket holders had
access to come down 11th -- which wasn't true. I also have two businesses on Upper Pier Ave and both
had sales that were 70%+ down vs week before/average Sunday and year to date sales.
City Staff/City Council knows what they should do to improve coordination, communications and impacts
associated with events like this -- now they just actually need to do it. If they don't, they'll learn when they
meet with the large group of business owners scheduled to meet with them the week after next.
Follow coastal commissions regs
This is a cool event that could have really helped businesses IF it was done right. NOPE. All the business
were slow all week. The businesses looked closed as they were so blocked in from all angles. Not only that,
but they were difficult to access due to the parking lot being blockaded and the pier also having large
walls blocking . Safety is key, but promoting these businesses could have been easy and would have
been massive. It’s a shame and could be done way better with more planning.
Not a business owner but it seems like we have too many events that don’t help businesses. Access
blocked during fiesta/ major holiday weekends, and TCA. Now this weekend there are food trucks. How
does that help local restaurants?
How about a lifelong resident who wishes our city was more geared towards those of us who live here,
shop here, get around here, surf, swim and play here? If having nationally televised events makes us a
"tourist destination," so what? So many of us don't want our town turned into another carnival atmosphere
beach town like Huntington Beach. We live here to enjoy a simple beach life. Can we just preserve that?
Simply do not do this event again. It does nothing to our twin but burden everyone.
Events like these kill business people come to events & take up all parking or events use what parking we
have, locals stay away as they dont want to deal with all the crowds, people don't want to shop and
carry bags around events. I have been in business for almost 9 years and small business support from the
city seems to only gets worse. Most events draw people to eat & drink not shop. Summer should be my
busiest time however with events scheduled all summer long and holiday weekends it actually draws
people away from small retail businesses.
Don't block pier plaza. More stadium bleachers. Less fencing. Make red carpet own event with seating
and tickets
Kill this event. It was terrible. It crushed local businesses for not just the day, the whole weekend. We don't
need the hassle. Whoever approved this should be fired immediately.
Do not hold event again. Closing all parking all of August is and Unlawful for the businesses and.
beachgoers
City officials are out of control. Change is desperately needed.
If done correctly this could have been a standout moment for the City, however, the loss of revenue to
almost every business and the rude security staff the production company hired- caused a negative
reaction for the customers that did come into our store . It was just a horrific job done extremely poorly and
the over shoot of taking EVERY DOWNTOWN PARKING SPACE and scaring people off with signs that read
proceed with caution (or something like that) basically telling consumers Hermosa Downtown is too
congested to visit. So even some of our best customers went elsewhere. I mentioned to a spouse of one of
the council members "this can't happen again- Businesses are fuming, HUGE losses" they looked at me
with a BIG smile and said "OH it's happening again, this is awesome" and laughed at me. This ignoring the
businesses for City gain cannot stand. we were off 25% fore the week, in our busiest month of the year. I
wonder how any council members or even the individual I spoke with would feel if they lost equivalen t to
a few months rent in dollars so the city could shutter access to their company. Seems odd that parking
restrictions are so heavy on any business, I believe the city wants $20K per parking space? yet at the drop
of a hat, the City steals all the parking with no payment/profit share to save businesses that are shuttering
their doors and leaving our wonderful city. Not cool Council, not cool. You gave them an inch
(production Company) and they took a mile--our city was a ghost town!
Dramatic loss in revenue at Silvios brazilian bbq. Included loss of significant amount of parking adjacent to
my business for an extended amount of time in the prime summer season. Dramatic loss of business due to
the fact that a wall was constructed that not only blocked the view of the event on the promenade but
effectively blocked the view of the beach and ocean from the entire restaurant and patio. The walled
fencing also created a "dead end" next to us that once the public became aware there was nowhere to
continue to go past my business, potential customers of Silvios didn't even bother to walk farther west then
the alley between Silvios and Watermans. Security of TCA repeatedly scolded local children at the end of
the "Red Carpet" experience because they were standing on chairs to watch stars walk by. The kids were
told to "Get down, this is a pirate event, not a public event". A real disgrace. Overall, an extremely poor
event for businesses and our staff. Please do not continue to sell out your local businesses.
Lack of communication about the event from any representative of the city of Hermosa Beach was
jarring. It has become commonplace for the city to accept events like these (with a beer garden!?) yet
fine business owners for having a sandwich board on the sidewalk outside their business. Most business
owners that I am in contact with have lost any confidence in the city's ability to govern or do what's in the
best interest of businesses and residences.
Taking away almost all of downtown parking for an entire week during the summer when our business is
literally dead for 7 months and we have 5 months to make money to operate for an entire year is so
incredible selfish on the Teen Choice producer's part. The city sold out and our business suffered. If this is to
happen again next year, the business owners need to be an integral part of the production decisions
regarding parking and street closures and red carpet installation not covering up entire business fronts!!
do not have non beach non athletic events on the beach
This event literally choked the life blood out of our city and should never be home here again
I walked to downtown. I noticed the restaurants on upper Pier Ave only had 3 or 4 customers on a Sunday
at 5:30 PM in August.
Overall the Teen Choice Awards was a negative experience for me. I went to Pollywog Park in Manhattan
Beach where the adults were. I spoke to 25 people that were friends.
Give the businesses more detailed information...maps, times, contact numbers. With enough time for the
businesses to digest the information and still have time to ask questions/concerns.
i am a business owner on pier avenue. i tried to get tickets for my teen daughter and friends, but line was
too long when i showed up at 9ish. i was advised that people who showed up after 8:30ish would
probably not get tickets. i waited a bit but then gave up. maybe it would have been a nice gesture to
give the business owners a few tickets in advance since we bore the brunt of the inconvenience. i walked
the area on the promenade and was stunned by the 'walls' that were right in front of dining
establishments! why did it have to be blocked off? wouldn't it have been fun for people to see the red
carpet walk, as well as for the celebs to get the hermosa welcome. other than getting the details of what
parking lots and streets would be closed, there was no other communication. it would have been nice to
have been part of the marketing and gift bags that i heard they were doing (after the event). there was
no inclusion of downtown businesses. and disappointing to watch the show on tv and not see or hear any
shout out to hermosa beach. it would have been worth all the hassle if there was some type of
advertising, passive or otherwise, but we didn't get any . overall, disappointed in how the day of the event
looked and the effect it had on my business.
The event was terrible for our business and all our neighboring businesses. It scared local people away
and made it difficult, if not impossible, for any tourists to get downtown. We’ve come to fully realize that
events of this size that shut down significant parking options for days before and after - are not good for
business. Any potential spike in traffic on the day of the event (if there truly is any - and in most cases there
hasn’t been) is off set by lost traffic and revenue the days before and after.
great job!!!
The only correct way to put a big watermelon in the middle of a small table is ...very very gently!
We pay $315(5 permits)per month for parking, my team was not able to park in structure. it's hard enough
with all other events that we need to arrive hours earlier just to be able to park! Had to pay out of pocket
for uber/lyft. Our clients stayed away from downtown HB because of parking and street closures.
Every business owner with whom I spoke said that business was down 35%-40%
Have already shared via email and will email more separately
will never go to pier plaza with an event like this. Hope the city got a big bribe for this. it did not benefit the
local community. ask the pier plaza business owners. What a disgrace to the city conceal.
There was no place for General Comments, so I am using this space to say (as a resident who lives on
Loma Drive, a block from Pier Avenue) the ALL DAY NOISE was extremely annoying. Huge crowd screams
all day long... And when I had to leave Hermosa to run errands, it took an extremely long time to get out
of Hermosa Beach, b/c of the crowds of people constantly crossing the streets. The event also seemed to
generate loud noise not only all day long, but well into the early evening. I am not in favor of a repeat of
this event.
Huge loss in sales during our busiest season. the over take of Parking was too much and the killing of the
plaza with fencing was horrific.
We have a business at 200 Pier No problem with this event
Absolutly ZERO communication to downtown non-bar businesses provided. A client had to tell me what
was happening!
too hard to get to businesses with the giant screen blocking the center of the plaza.
I find the lack of communication with the community and the local businesses about planning for this
event to be terribly disturbing. Learning from many years of local volunteering, you ALWAYS include the
local stakeholders in on your plans, especially for large impact events. With this one, it appears most were
left in the dark until the last minute when it was too late to make any productive changes. Please do not
make this same mistake twice.
I feel as though the Teen Choice Awards came through town like a bull in a china shop, caused a lot of
friction, made a big mess, disrupted downtown for two weeks, then just bailed. I don't feel like Hermosa
Beach is the place for exclusive events. As a father of two young daughters, I experienced the ridiculous
process of wrist-band distribution that showed a lot of local true colors (good and bad). And as a
downtown business, I witnessed the virtual tornado that swept through town. I love the fairs, the concerts
and movies on the beach, but these big stars and the red carpet can just go elsewhere for all I care. I'd
prefer Teen Choice Awards found another place to do their thing.
Talked to people in the community who shared that this summer was a disaster, and now we have one
more weekend of the "carnies" coming to town to sell their junk. Can't we move this to Herondo/Hermosa
Avenue area for one of the two weekends we have to deal with the impact of parking and drunks.
IT KILLED BUSINESS ALL WEEK AND BIG TIME ON SUNDAY (day of event). You are not going to shop when
you have to carry bags around when there is a event such as this. If there was parking available to leave
your bags in then yes people would shop. The slap in the face by the city posting about businesses being
flooded after the event on instagram just continues to show that the city leadership is so disconnected
from what really supports and keeps our local community, it's local businesses, not the corporations that
don't reside in the local area. This is all too familiar... oh wait, a certain current political leader believes this
way, make the corporations happy and forget about the small businesses. The economy and business
climate is already struggling in HB, why keep making it more difficult!
We lost Sales during setup/take down for the Event as well as the entire weekend had a loss of sales.
I have heard from business owners that their businesses are impacted by complete lack of parking. I
would like to know the results of the businesses' responses to thi s survey...what do they all conclude?
From: noreply@granicusideas.com <noreply@granicusideas.com>
Sent: Wednesday, September 4, 2019 1:39 AM
Subject: New eComment for City Council Adjourned Regular Meeting with the Parks and Recreation
Commission (Joint Study Session on Special Events)
New eComment for City Council Adjourned
Regular Meeting with the Parks and Recreation
Commission (Joint Study Session on Special
Events)
Dean francois submitted a new eComment.
Meeting: City Council Adjourned Regular Meeting with the Parks and Recreation Commission
(Joint Study Session on Special Events)
Item: 1. TEEN CHOICE AWARDS:
eComment: I must say that the Teen Choice Awards planning and implementation was
disastrous. This Hermosa City council should be ashamed of rushing this through without regard
to beach and coastal access. You should’ve known how to make this work for everyone. I called
the California Coastal Commission (CCC). The person responsible for Hermosa developkent told
me the city should have and failed to apply for the required permit under the Coastal Act. CCC
never got return calls when contacting city officials several times after hearing rumors. Had they
obtained a permit, CCC would’ve ensured the event stuck to a plan that minimized impacts to
businesses, public property, beach access and minimized solid walls blocking views, parking,
and traffic. Non-beach events like this should’ve been where it historically has – in a private
venue not a public beach – there was no reason why it had to take over so much public property.
I am also puzzled by the reports from media that this had planning behind closed doors long
before it was made public. Its really quite simple – get a coastal permit, ensure beach access, or
hold it elsewhere. Choice Awards tried and failed to get a venue from other beach cities. They
must have known it could not be done without major interruptions. While I may sound quite
critical, I hope you all understand the beach access concept and that the beach is not just for
selling out in an attempt to create artificial revenue from our public resource that everyone owns.
After all we need to be concerned about what may come next. And that is why I have organized
efforts to reduce the size of the strand hotel development. Rally for the alley!
(www.facebook.com/SaveHermosaPlaza)
View and Analyze eComments
From: noreply@granicusideas.com <noreply@granicusideas.com>
Sent: Wednesday, September 4, 2019 10:32 AM
Subject: New eComment for City Council Adjourned Regular Meeting with the Parks and Recreation
Commission (Joint Study Session on Special Events)
New eComment for City Council Adjourned
Regular Meeting with the Parks and Recreation
Commission (Joint Study Session on Special
Events)
Arcadia Keane submitted a new eComment.
Meeting: City Council Adjourned Regular Meeting with the Parks and Recreation Commission
(Joint Study Session on Special Events)
Item: 1. TEEN CHOICE AWARDS:
eComment: I am opposed to having this again. We have too many events as it is. It hurt the
businesses, there was no parking and the fact the beach was taken for a private event is wrong.
The beach needs to be accessible to everyone. Blocking the plaza and the street to allow
limousines, etc at the expense of the businesses was wrong on so many levels. We have
enough events, and I might add too many for that matter. Please start thinking about the citizens
and the local businesses and stop trying to be Santa Monica or Hollywood now!
View and Analyze eComments
From: noreply@granicusideas.com <noreply@granicusideas.com>
Sent: Tuesday, September 3, 2019 6:06 PM
Subject: New eComment for City Council Adjourned Regular Meeting with the Parks and Recreation
Commission (Joint Study Session on Special Events)
New eComment for City Council Adjourned
Regular Meeting with the Parks and Recreation
Commission (Joint Study Session on Special
Events)
Jill Gottesman submitted a new eComment.
Meeting: City Council Adjourned Regular Meeting with the Parks and Recreation Commission
(Joint Study Session on Special Events)
Item: 3. NEXT STEPS FOR 2020 SPECIAL EVENTS
eComment: Summer 2019 did not belong to residents; every weekend there was yet another
event at the pier that brought in hundreds (thousands?) of tourists. Every weekend, I had to
traverse the traffic, the pedestrians, the lines, the drunks, etc. We need at least two weekends
each month from June-August where there are NO scheduled events. Give us a break, and let
us breath. We love the summer weather, too, and don't want to wait until after Labor Day to live
our lives.
View and Analyze eComments
From: Colin Cooley <colin@wicked.is>
Sent: Wednesday, September 4, 2019 3:51 PM
To: Suja Lowenthal <suja@hermosabch.org>
Cc: Lori Ford <lori@gumtreela.com>; Kelly Orta <korta@hermosabch.org>; Brian | Wicked+
<brian@wicked.is>; Councilmember Hany Fangary <hfangary@hermosabch.org>; Councilmember Justin
Massey <jmassey@hermosabch.org>; Dennis Jarvis <dbjprod@verizon.net>; Mary Campbell
<drmarycampbell@gmail.com>; Mayor Stacey Armato <sarmato@hermosabch.org>; Nico De Anda-
Scaia <ndeanda@hermosabch.org>; Ron Newman <ron@sharkeez.net>; Will Ford
<will@gumtreela.com>; Councilmember Jeff Duclos <jduclos@hermosabch.org>;
kathyknoll@earthlink.net; Ann Yang <anny@hermosabch.org>
Subject: Re: Teen Choice Awards
Hello all,
I’m traveling once again, so won't be able to make it tonight but I believe our retail manager is
going to make it. In addition to what I've shared via email and one-on-one with a few of you, I
have a couple additional considerations I’d like to share. I’m jotting this down quickly in between
meetings, so sorry for the rant…I would love the opportunity to talk more re: any of the below.
Also, I still recommend forming a small business advisory committee that counsels the city
and/or city council on issues that impact local businesses.
Considerations when deciding to permit an event:
•Does the event speak to the local culture and character of our community? An
event like International Surf Fest clearly embraces our local identity and history. Same
with the AVP. Teen Choice Awards doesn’t. What Fiesta Hermosa has become doesn’t
either (some elements do but as a whole, it doesn’t). This idea of thinking about whether
it speaks to or embraces our intrinsic culture should be a huge consideration. Think of
Austin with SXSW and Austin City Limits. Those events are immensely successful and
truly benefit the city of Austin because they flow naturally from the longstanding music
and arts culture there.
•What is the environmental impact of an event, or series of consecutive events?
Does it increase littering, pollution (noise/air) and congestion and can we effectively
mitigate the impact? For example, does a large generator running all day for a week in
the heart of our downtown cause excessive noise and air pollution? Do four consecutive
weekends of events with large crowds result in an immense amount of litter on our
streets and beaches? Can we effectively eliminate that litter in a timely fashion? What's
the impact of a large number of production trucks and loss of key parking spaces/lots on
traffic/congestion/driving around looking for a parking spot?
•Does the event align with the offerings of our local business community? Look at
the character of our local stores and dining establishments. Who do they appeal and
cater to? For example, the TCA’s primary audience is teens, however, Hermosa’s local
businesses aren’t generally focused on the teen market. Our current array of stores
includes well curated boutiques catering to moms/adults, wellness related services and
businesses, casual cafes, and bar/kitchen venues.
•Do we have the guts to say no when the situation is less than ideal? There were
more than enough warning signs prior to approving the TCA (timing/dates, scale,
inadequate City staffing, etc). My recommendation is don't fall in love with a bad idea...
the City should have had the courage to say no here.
9/4/19 AGENDA - JOINT STUDY SESSION
SUPPLEMENTAL EMAIL SUBMITTED BY COLIN COOLEY TO THE CITY COUNCIL
ON 9/4/19 AT 3:51 P.M.
• Do the events serve our greater business community, up and down Pier Ave and
Hermosa Ave, or do they primarily serve only the Plaza businesses? We need a
much better balance here as events on or around the Plaza/beach actually take away
dollars from the local businesses on Upper Pier.
• Is the city, event, or outside producer, effectively competing economically with the
local businesses when it permits a particular event?
• What’s the impact of parking being restricted or taken away?
• Is the scale of the event appropriate for Hermosa? Is it too large? Can it be scaled
more appropriately?
• What is the true PR value of an event? Impressions for/mentions of “Hermosa Beach”
or Ad Value Equivalency aren’t a true measure of PR value, and I’m more than happy to
share with you our professional opinion here as a PR and marketing agency with over 20
years of experience in events/branding/destination marketing.
• Are we effectively and proactively notifying local businesses about events? Is
there adequate time to get buy-in or notify businesses? Are we knocking on doors and
having one-to-one conversations with affected businesses and residents?
• Do we currently have the resources to manage such an event?
• How can we better measure the economic benefits of events?
Thanks,
Colin Cooley
Co-founder, Chief Creative Officer
Wicked+
46 11th Street, Hermosa Beach, CA 90254
m. 404.277.7447 w. wicked.is
AUG 17, 18, 24 & 25
CITY RECAP
Extra Activities
Extra Activities
MOVIES AT THE BEACH
DEMOGRAPHICS
59.8% Women / 40.2% Men
Major Age Range:25-44
DEMOGRAPHICS
HERMOSA BEACH SUMMER SERIES TEAM
THANK YOU HERMOSA BEACH,SEE YOU IN 2020
JOINT STUDY
SESSION
City Council and
Parks, Recreation & Community
Resources Advisory Commission
Wednesday, September 4, 2019
TEEN CHOICE
AWARDS
Sunday, August 11
EVENT
•Annual awards show that celebrates the year’s
famous stars in television, music, film, sports,
comedy, and social media.
•Allows teens an opportunity to vote online for
award winners in a variety of categories.
•First time it was held outdoors.
EVENT APPROVAL
JANUARY 14
JANUARY 28
MARCH 25
MAY 31
Initial meeting with Bob Bain and Dennis Jarvis
Special Event Application received by staff
Administrative approval
Location Agreement approved by City Council
Staff and Bob Bain’s Production team explored whether the event was possible in
Hermosa Beach.
Requested approval be kept confidential due to the timing and broadcasting requirements
it needed to effectively begin the logistical, financial, and safety preparations an event of
this size requires.
•Section D of HBMC 12.30.030
Formality required by Bob Bain Productions
EVENT PLANNING
•Special Event Team met with the Teen Choice
Awards production team approximately 25 times.
•Special Event Team includes representatives from:
•City Manager’s Office
•Public Works Department
•Police Department
•Building (Community Development Department)
•Community Services Department
•Community Resources Department
•LA County Fire Department
•Including Lifeguard Division
OUTREACH
May 29 Special City Council Meeting (location agreement)
June 3 Press Release (LA basin media)
July 15 Presentation by production team to the Parks, Recreation and
Community Resources Advisory Commission
July 26 City-wide mailer
(provided by Teen Choice production team)
July 29 Press Release (city’s social media and online)
July 31 Direct emails to downtown and upper Pier businesses from staff
August 2 Hand-delivered notices by staff to those in the affected area
+Regular updates to city’s dedicated Teen Choice Awards
webpage: www.hermosabch.org/teenchoice2019
+Creation of an “Information Sheet” with an updated
venue map.
EVENT TIMELINE
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
4 5 6 7 8 9 10
11 12
Setup/Load-in Production Load-in
Tech/Dress
Rehearsals
Strike
WRISTBANDS -Locals
•3,000 wristbands were provided for locals living in
Hermosa Beach, Redondo Beach, and Manhattan
Beach.
•Scheduled for distribution on Thursday, August 8
and Friday, August 9 from 11:00am –6:00pm on the
Community Center’s east lawn.
•Proof of residency was required.
•Adults only were allowed to pick-up and could get
up to 4 each.
WRISTBANDS -Locals
•Earliest arrival was at 2:00am.
•Teen Choice Awards ticketing team arrived at
6:00am to begin set-up.
•By 8:00am, there were enough people in line to
secure all 3,000 wristbands.
•A standby line was created.
•Distribution began at 10:00am (one-hour early).
•Standby line was continuing to grow.
•The lawn was becoming too full.
WRISTBANDS –General Audience (GA)
•Available for all (regardless of residency).
•Registration online through the Teen Choice
Awards website (www.fox.com/teen-choice/)
•Approximately 5,000 GA wristbands were given.
•Wristbands were available for pickup on the day of
the event.
EVENT SECURITY
•Safety and security was paramount with the
anticipated large crowds and celebrity attendance.
•Multi-jurisdictional security team was created and
assisted in the implementation of the security plan.
•Combination of several municipal law enforcement
departments, Federal Agency, and private security
teams.
EVENT STATISTICS
•Taped live and aired on FOX network
•Live on east coast.
•Tape delay beginning at 8:00pm for Pacific coast.
•Approximately 8,000 in attendance.
•55 million votes casted online.
•Performances by:
•OneRepublic
•Blanco Brown
•Mabel
•Monsta X
•CNCO
•Jordan McGraw
•Johnny Orlando
•Jacob Sartorius
•Zhavia
•Hayden Summerall
•Decade Award given to Jonas Brothers.
•Icon Award given to Taylor Swift.
EVENT FEES
FEE TOTAL
Permit Fees
Application, Amplified Sound Permit, Event Setup and Tear-down,
Category 4, and Pier Plaza use
$19,202
Parking $43,130
Film Permit Fees
Location, LACoFD on-site $7,654
*Los Angeles County Fire Department
Dedicated services for event (including Lifeguard Division)$13,914
Police and Security $54,481
*paid directly to Los Angeles County Fire Department
TOTAL:$138,381
Fees are consistent with those charged to all other special
events held in the City.
EVENT LOGISTICS
EVENT LOGISTICS
Event Venue
Beach south of Pier
Production Lot
Parking Lot A
Production Office
Scotty’s Upper Banquet Room &
Beach House Hotel Meeting Room
Red “blue” Carpet
Pier Plaza
Locals and GA Entrance
10th Street
VIP Entrance
11th Street
ROAD CLOSURES
ROAD CLOSURES
•Following discussions with The Deck and Hermosa
Cyclery representatives on 8/5:
•Strand closure was updated from 14th Street to the
northern edge of Slater’s 50/50.
•Controlled access at 14th Street and the
Strand and 13th Street and the Strand
•13th Street pedestrian access was updated to remain
open until 2:00pm (originally scheduled to close at
9:00am).
EVENT PARKING –General Parking
•Staff worked to ensure the following lots were
available for general parking:
•Community Center (710 Pier Avenue)
•City Hall (1315 Valley Drive)
•Parking Lot D (corner of Manhattan Avenue and
14th Street)
•Valley School (1645 Valley Drive)
•Lower Level Parking Only at Plaza Hermosa (Von's
Shopping Center) available from 2 PM to 8 PM
EVENT PARKING –Production
Lot A Lot B Lot C (structure)11th Street
Sunday, 8/4 12 (24 hours)
35 daytime ------25 (24 hours)
Monday 8/5 12 (24 hours)
90 daytime ------25 (24 hours)
Tuesday 8/6 12 (24 hours)
90 daytime ------25 (24 hours)
Wednesday 8/7 12 (24 hours)
90 daytime ------25 (24 hours)
Thursday 8/8 All parking 10 –daytime 122 (24 hours)25 (24 hours)
Friday 8/6 All parking 10 –daytime 122 (24 hours)25 (24 hours)
Saturday 8/10 All parking All (24 hours)122 (24 hours)25 (24 hours)
*Sunday 8/11 All parking All (24 hours)**122 (24 hours)25 (24 hours)
Monday 8/12 90 daytime ------25 (24 hours)
*Parking on Hermosa Avenue restricted from 11:00am –9:00pm.
**Lot C available until 11:00am due to Hermosa Avenue closure until 9:00pm.
PRODUCTION CREW PARKING
•Crew parked in satellite lots throughout the South
Bay beginning Thursday, August 8
•Crown Plaza (Redondo Beach)
•Edison lot (Herondo Avenue)
•Redondo Beach Performing Arts Center
•Beach Cities Health District
•Mira Costa High School
•Shuttled in from various lots
•Approximately 300 crew on day of event
•Many more on setup and strike days
EVENT FEEDBACK
•Business outreach and meetings held on August 21
and 29 (Attachment 1)
•Main discussion topics included:
•Communication
•Between City and businesses
•Between producer and businesses
•Reserved parking for events
•Road/Pier closure concerns
•Business input on events
•Event tolerance threshold
•Online Survey
•Information collected as of 8/29 posted as
Attachment 2
SURVEY DATA (Attachment 2)
•250 responses
•Data collected so far…
•38% attended the event.
•51% spent time at the beach or downtown area.
•43% visited local businesses before or after event.
•37% of attendees walked to the venue.
•General comments included:
•Positive experience with event.
•Displeasure of locals only wristband distribution and
keeping this for Hermosa residents only.
•Entry into the venue and confusion once on the sand.
•Concern over impacted scheduling of events.
•Survey will remain open a few more days
EVENT SUCCESSES
•Hermosa Beach highlighted to a national audience.
•Production team was professional and understood when
impacts to the community were too large (i.e. parking).
•Traffic flow throughout the City was great.
•No major incidents or arrests.
•Event tear down was expedited and without incident.
•Provided a teen-focused event for local youth.
•City-wide mailer was appreciated and effective.
•Local business used for surfboards (awards).
EVENT IMPROVEMENTS
•Minimize usage of parking in the downtown area.
•Consider an alternate location for the Red Carpet.
•Provide better communication to businesses and
community.
•Wristband distribution should be reimagined to limit selling
of tickets.
•Highlight more iconic locations throughout Hermosa Beach
in broadcast/more international branding of City name.
•Audience entrance onto the beach.
•Use of Pier Plaza and closure of the Pier.
•Dedicated “Business/Community Liaison”.
•Use of fences/fencing needs to balance security/access.
Remarks from
Bob Bain Productions
Questions &
Discussion
SUMMER
SERIES
Saturday, August 17 –Sunday, August 18
Saturday, August 24 –Sunday, August 25
EVENT
•Annual concert series traditionally held the four
Sundays in August.
•Has also included movies on Saturday evenings
(through partnership with Hermosa Beach Friends
of the Parks).
•Held on the beach south of the Pier.
EVENT APPROVAL
DECEMBER 6, 2017
OCTOBER 23, 2018
NOVEMBER 6, 2018
JANUARY 17, 2019
City Council creation of a Summer Concert Series
Subcommittee
City Council approves issuance of an RFP
•Previous producer was requesting $30,000 and refused to share financials of the series to
demonstrate a financial need.
•Mayor Stacey Armato and Mayor Pro Tem Mary Campbell were elected.
•Subcommittee tried negotiating with previous producer, but he was not interested.
•Subcommittee encouraged previous producer to apply.
Parks, Recreation and Community Resources Advisory
Commission provided input on the Scope of the RFP
RFP is issued
FEBRUARY 28, 2019 RFP deadline
•Three proposals received.
MARCH 12, 2019 Interviews held with Production teams
APRIL 9, 2019 Award of contract with 5B Artists + Media
AGREEMENT
•Two-year agreement with an option to extend one
additional one-year term.
•Ability to sell sponsorships as a means to make the
event financially stable.
•Option to implement a beer garden through
coordination with staff.
WHY 5B?
•Extensive experience in the planning, management and operation of
large outdoor music events and festivals.
•In-house resources that can be allocated, as needed, to provide a
successful Concert Series.
•Confidence in and a demonstrated ability to obtain sponsorship
opportunities that provide a fiscally responsible event.
•Strong desire to have the Concert Series remain a community event
for all ages while applying creative approaches to elevate the visitor
experience.
•Production team includes South Bay residents
•Overall flexibility in creating a Concert Series that is enjoyed by the
community and the City of Hermosa Beach is proud to host.
EVENT PLANNING
•Special Event Team and individual staff met with
the 5B production team approximately 10 times.
•Special Event Team includes representatives from:
•Public Works Department
•Police Department
•Building (Community Development Department)
•Community Services Department
•Community Resources Department
•LA County Fire Department
•Including Lifeguard Division
2019 SUMMER SERIES REIMAGINED
•Initially scheduled for August 4, 18 and 25 (Sundays)
•Struggles with sponsorships, community involvement, shortened
timeline, and financial difficulty of doing something that spanned four
weeks forced a “reimagining” of the 2019 event.
•After considering alternate options, determined a two-weekend
“festival-type” event was most ideal to continue on the tradition of
concerts in August while also providing exciting additions to the event.
•Renamed event to “Summer Series” since it included:
•Concerts
•Comedy
•Beer Garden
•Beer garden (parking lot A) was included to help offset cost of event.
•Was split in half for second weekend
•Health and Wellness Activities
•Beach Cleanups
2019 SUMMER SERIES REIMAGINED
New website and social media presence
www.hermosasummerseries.com
@hbsummerseries
@hbsummerseries
@hbsummerseries
New logo and feel
EVENT PLANNING
EVENT TIMELINE
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
16 17
18 19
Beach
Cleanup
20 21 22 23 24
25 26
Beach
Cleanup
Stage
Setup/
Load-in
Beer Garden
Setup
Beer Garden
Strike
Beer Garden
& Stage
Strike
BEER GARDEN
AUGUST 17 -18
All of Parking Lot A
AUGUST 24 -25
Half of Parking Lot A
EVENT LINEUP
EVENT LINEUP
EVENT LINEUP
EVENT LINEUP
EVENT SECURITY
•No major concerns.
•Crowd sizes were smaller than in years past.
•Combination of Hermosa Beach Police Department
and private security teams.
EVENT PARKING –Weekend One
Lot A Lot B Lot C
(structure)11th Street
Friday, 8/16
12 daytime
Entire lot starting
at 4pm
---53 spaces daytime
(top level)2 spaces daytime
Saturday, 8/17 Entire lot 10 spaces evening 68 spaces daytime
(top level)---
Sunday, 8/18 Entire lot until
midnight 5 spaces evening 66 spaces daytime
(top level)---
Monday, 8/19 ------3 spaces AM
(top level)---
EVENT PARKING –Weekend Two
Lot A Lot B Lot C
(structure)
Friday, 8/23
8 daytime
Eastern half of lot
starting at 4pm
---53 spaces daytime
(top level)
Saturday, 8/24 Eastern half of lot 10 spaces evening 68 spaces daytime
(top level)
Sunday, 8/25 Easter half of lot
until midnight 5 spaces evening 66 spaces daytime
(top level)
Monday, 8/26 ------3 spaces AM
(top level)
EVENT FEEDBACK
•Business outreach and meetings held on August 21
and 29 (Attachment 1)
•Main discussion topics included:
•Communication
•Between City and businesses
•Between producer and businesses
•Reserved parking for events
•Beer garden and food trucks
•Business input on events
•Event tolerance threshold
•Consider scheduling of Summer Series in September
EVENT SUCCESSES
•Desired to provide a variety of activities for the community.
•Production team was professional and worked to limit
event-related impacts to the community (i.e. lessening
footprint of Beer Garden).
•No major incidents or arrests.
•Event setup and tear down was expedited and without
incident.
•Partnered with Friends of the Parks and other local
businesses/groups for activities.
EVENT IMPROVEMENTS
•Reconsider Beer Garden and use of food trucks.
•Better communication/outreach with the local businesses.
•Expedited timeline for planning will be improved for 2020.
•Sponsorship opportunities will be improved for 2020.
Remarks from
5B Artists + Media
Questions &
Discussion
NEXT STEPS FOR
2020 SPECIAL EVENTS
•No additional events will be approved for 2019
(excluding three already in process).
•Only RETURNING, Impact Level I and II events will be
approved from January –March, 2020. Remaining 2020
calendar will be put on hold until January, 2020.
•Special Event Subcommittee will do various means of
outreach and return with recommended policy updates to
the Special Event Policy Guide to be implemented for the
2020 event calendar events.
NEXT STEPS FOR
2020 SPECIAL EVENTS
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL
Community Outreach
Special Event Subcommittee
and Staff
Joint Study
Session of
proposed
Special
Event
Policy
Guide
updates
Proposed
changes
formally
reviewed by
Commission
Proposed
changes
reviewed
and adopted
by the City
Council
2020 Impact
Level I –III
event
application
period
opens
2020 Impact
Level III
events
reviewed by
the
Commission
and City
Council
2020 Impact
Level II
events
reviewed by
the
Commission