HomeMy WebLinkAboutRES-96-5797 (BANNER PROGRAM/DOWNTOWN-STREET/APPR)1
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RESOLUTION NO. 96-5797
A RESOLUTION OF THE CITY COUNCIL OF HERMOSA BEACH, CALIFORNIA,
APPROVING A DOWNTOWN STREET BANNER PROGRAM PURSUANT TO
SECTION 3-3.10 OF THE MUNICIPAL CODE
WHEREAS, Section 3-3.10 allows the installation and maintenance of decorative street
banners on public street lampposts and similar structures in the public right-of-way in the
downtown area, and allows the inclusion of the name or trademark of sponsoring commercial
enterprises on the banners, and;
WHEREAS, the City Council held a public meeting on March 12, 1996, to consider a
banner program as recommended by the Downtown Business Area Enhancement District
Commission, which includes a design prepared by "Synthesis" Marketing and Communications, and
a program to solicit commercial enterprises to sponsor individual banners by payment to a
Downtown Enhancement Fund revenue account to reimburse the Commission for the cost of
designing, fabricating and installing the banners; and;
WHEREAS, after considering the recommendation of the Downtown Bussiness Area
Enhancement District Commission the City Council agrees that the proposed banner program
serves the purpose of enhancing the City's civic and commercial core;
NOW, THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL DOES
HEREBY APPROVE THE BANNER PROGRAM AS RECOMMENDED BY THE
DOWNTOWN ENHANCEMENT COMMISSION, INCLUDING THE DESIGN
PREPARED BY "SYNTHESIS" MARKETING AND COMMUNICATIONS, AND A
PROGRAM TO SOLICIT COMMERCIAL ENTERPRISES TO SPONSOR INDIVIDUAL
BANNERS BY PAYMENT OF AN AMOUNT TO BE ESTABLISHED BY THE
DOWNTOWN ENHANCEMENT COMMISSION TO OFF -SET THE CITY'S COST OF
DESIGNING, FABRIQTINCx-jINSTALLIN(�4ND MAINTAINING THE BANNERS.
PASSED,
ATTEST:
is 12th day of March, 1996,
of the City -Council and MAYOR of the City of Hermosa Beach, California
CITY CLERK
M:
CITY ATTORNEY
-1-
STATE OF CALIFORNIA
COUNTY OF LOS ANGELES
CITY OF HERMOSA BEACH
I, Naoma Valdes, Deputy City Clerk of the City Council of the
City of Hermosa Beach, California, do hereby certify that the foregoing
Resolution No. 96-5797 was duly and regularly passed, approved and adopted
by the City Council of the City of Hermosa Beach at a Regular Meeting of
said Council at the regular place thereof on March 12, 1996.
The vote was as follows:
AYES:
Edgerton, Reviczky, Mayor Bowler
NOES:
None
ABSTAIN:
None
ABSENT:
Benz
DATED: March 14, 1996
d� I �"' A �).. U eg
Deputy City Clerk