HomeMy WebLinkAboutORD-16-1366 (A-FRAME SIGNS)1
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ORDINANCE NO. 16-1366
AN ORDINANCE OF THE CITY OF HERMOSA BEACH, CALIFORNIA,
TO ALLOW PORTABLE A -FRAME SIGNS AND AMENDING THE
HERMOSA BEACH MUNICIPAL CODE
THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH, CALIFORNIA,
DOES ORDAIN AS FOLLOWS:
SECTION 1. The following new definition is added to the list of alphabetical definitions
in Section 17.50.030 of Chapter 17.50 of Title 17 of the Hermosa Beach Municipal Code to read
I as follows:
"Portable A -frame sign" means a two-sided sign, hinged or attached at the top of the sign panels,
identifying, advertising or directing attention to a business(es) product(s), operation(s) or
service(s) sold or offered in the building in front of which the sign is located.
SECTION 2. Subsection 17.50.080.B.2 of Section 17.50.080 of Chapter 17.50 of Title
17 of the Hermosa Beach Municipal Code is amended to read as follows:
2. Mobile signs, excluding portable A -frame signs permitted under Section 17.50,220.
SECTION 3. Section 17.50.130 of Chapter 17.50 of Title 17 of the Hermosa Beach
Municipal Code is amended to read as follows:
17.50.130 Sign requirements and regulations in C-2 zone (restricted commercial).
Intent: to regulate signs recognizing the characteristics of restricted commercial zone as a
pedestrian -oriented shopping and entertainment district, and as the City's downtown district.
A. Permitted Signs. In the C-2 zone, only the following signs shall be permitted
per site, subject to the provisions and regulations hereinafter set forth:
1. Business signs;
2. Building identification signs;
3. One real estate sign;
4. One construction sign;
5. Temporary signs;
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6. Percent of allowable signs which may be used for commodity
I identification:
• Commodity equal to less than 10 percent of business ... 10 percent
• Commodity equal to 10 percent to 50 percent of business ... 25 percent
• Commodity equal to more than 50 percent of business ... 75 percent
• Commodity identification for beverages sold by restaurants and
markets ... 10 percent
7. Portable A -frame signs, as set forth in Section 17.50.220.
B. Styles of Signs. Only the following styles of signs shall permitted per business:
1. One wall sign;
2. One ground sign per site;
3. One awning sign;
4. Projecting sign (business identification only);
5. One marquee sign;
6. Window sign(s);
7. Banners;
8. Mural. (Murals approved by the commission may be permitted. In its
review the commission may waive specific provisions of this chapter relating to total sign area,
coverage, height, type and style.
9. Portable A -frame signs, as set forth in Section 17.50.220.
These signs may be electrical, illuminated or neon, with the exception of Portable A -frame signs,
as set forth in Section 17.50.220.
C. Projection, Height and Location.
1. A single, non -illuminated projecting business identification sign for each
business is permitted and may be hung from a wall projection or marquee over an entry way,
provided the sign does not exceed a total area of four square feet per face and provided it shall be
at least eight feet above the sidewalk and may not project outward more than three feet.
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2. Wall signs shall not project more than six inches from the wall of the
building or structure. Ends of the sign may not be used for sign purposes.
3. All ground signs, with the exception of portable A -frame signs, shall be
located entirely on private property and cannot project over public property, and shall not exceed
ten feet from grade to the highest portion of the sign body, with the exception of portable A -frame
signs, as set forth in Section 17.50.220.
No ground sign shall be allowed in the C-2 zone that is greater than eight feet in height, measured
from the grade to the highest point of said sign, with the exception of portable A -frame signs, as
set forth in Section 17.50.220.
D. Allowable Sign Area.
1. Total permanent sign area shall not exceed two square feet for each foot
of lineal building frontage; provided however, that a minimum of twenty (20) square feet shall be
allowed. Double-faced sign area shall be calculated by counting one side and one-half of the other
side.
2. Where there is more than one business or entity located on any one site,
the sign area shall be calculated separately for each entity or business according to its amount of
building frontage.
3. Where a business or entity is abutted by more than one street, the
building frontage for said business or entity shall be the sum of the primary building frontage, plus
one-half of any secondary building frontage, provided the secondary building frontage has a
building entrance/exit which is open to the public during business hours for customer/pedestrian
use, which entrance is fronting on a street or highway. Sign area granted by virtue of qualified
secondary frontage may be used on the secondary frontage only.
4. No sign shall cover more than twenty-five (25) percent of the wall or
facia it occupies or is placed upon.
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5. Businesses fronting only on a public/private parking lot, alley open mall,
landscaped open space or other public way may use the building side facing such public way as the
building frontage. Only one such building side may be considered building frontage.
6. Allowable sign area for portable A -frame signs shall be as set forth in
Section 17.50,220.
Exception. On each street frontage one real estate sign not exceeding twenty-five (25) square feet
in sign area and one construction sign not exceeding twenty-five (25) square feet in sign area may
be erected in addition to the allowable sign area on any one site or entity.
E. Window Signs. Window signs shall be allowed in this zone and shall be
counted in the total allowable sign area, and shall not obscure more than twenty (20) percent of the
glass surface area of the window(s).
F. Signs Above the First Story. Signs for businesses located above the first story
may be provided, but shall be part of the total sign area allocation for the corresponding building
frontage. The maximum height for upper story signs shall be twenty-eight (28) feet above the
adjacent street grade, or the uppermost portion of the second story, whichever is higher.
G. Pole signs. Pole signs shall not be permitted in a C-2 zone.
SECTION 4. Section 17.50.140 of Chapter 17.50 of Title 17 of the Hermosa Beach
Municipal Code is amended to read as follows:
17.50.140 Sign requirements and regulations in C-3 zone (general and highway commercial).
Intent: to regulate signs recognizing the characteristics of the general commercial zone as an
automobile oriented strip commercial district.
A. Permitted Signs. In the C-3 zone, only the following signs shall be permitted
per site, subject to the provisions and regulations hereinafter set forth:
1. Business signs;
2. Building identification signs;
3. One real estate sign;
4. One construction sign;
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5. Temporary sign(s);
6. Percent of allowable sign area which may be used for commodity
identification:
• Commodity equal to less than 10 percent of business ... 10 percent
• Commodity equal to 10 percent to 50 percent of business ... 25 percent
• Commodity equal to more than 50 percent of business ... 75 percent
• Commodity identification for beverages sold by restaurants and
markets ... 10 percent
7. Portable A -frame signs, as set forth in Section 17.50.220.
B. Styles of Signs. Only the following styles of signs shall be permitted per
business.
1. One wall sign;
2. One ground sign, or one pole sign per site;
3. One awning sign;
4. One marquee sign;
5. Window sign(s);
6. Banners;
7. Mural. (Murals approved by the commission may be permitted. In its
review the commission may waive specific provisions of this chapter relating to total sign area,
coverage, height, type and style.)
8. Portable A -frame signs, as set forth in Section 17.50.220.
These signs may be electrical, illuminated or neon, with the exception of Portable A -frame signs,
as set forth in Section 17.50.220.
C. Projection and Height.
1. Wall signs shall not project more than six inches from the wall of the
building or structure. Ends of the sign may not be used for sign purposes.
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2. All ground signs shall be located entirely on private property and cannot
project over public property, and shall not exceed ten feet from grade to the highest portion of the
sign body with the exception of Portable A -frame signs, as set forth in Section 17.50.220.
D. Allowable Sign Area.
1. Total permanent sign area shall not exceed three square feet for each foot
of lineal building frontage. Both sides of a double -face sign shall be calculated when determining
sign area.
2. Where there is more than one business or entity located on any one site, the
sign area shall be calculated separately for each entity or business according to its amount of
building frontage.
3. Where a business or entity is abutted by more than one street, the building
frontage for said business or entity shall be the sum of the primary building frontage, plus one-half
of any secondary building frontage, provided the secondary building frontage has a building
entrance/exit which is open to the public during business hours for customer/pedestrian use, which
entrance is fronting on a street or highway. Sign area granted by virtue of qualified secondary
frontage may be used on the secondary frontage only.
4. No sign shall cover more than twenty-five (25) percent of the wall or facia
it occupies or is placed upon.
5. Businesses fronting only on a public/private parking lot, alley open mall,
landscaped open space or other public way may use the building side facing such public way as the
building frontage. Only one such building side may be considered building frontage.
6. Allowable sign area for portable A -frame signs shall be as set forth in
Section 17.50.220.
E. Window Signs. Window signs shall be allowed in this zone and shall be counted
in the total allowable sign area, and shall not obscure more than twenty (20) percent of the glass
surface area of the window(s).
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F. Signs Above the First Story. Signs for businesses located above the first story
may be provided, but shall be part of the total sign area allocation for the corresponding building
frontage. The maximum height for upper story signs shall be twenty-eight (28) feet above the
adjacent street grade, or the uppermost portion of the second story, whichever is higher.
G. Pole Signs. pole signs are permitted but shall not exceed the height of the
building on the same lot, or twenty (20) feet in height measured from existing grade, whichever is
lesser, and no part of the sign shall encroach or project within five feet of any adjacent private
property, or, encroach or project into the public right-of-way. To qualify for a pole sign, the site
must have at least forty (40) feet of street frontage. No pole sign may have more than one sign can
attached to it and all pole signs shall incorporate a raised landscaped planter.
SECTION 5. A new Section 17.50.220 is added to Chapter 17.50 of Title 17 of the
Hermosa Beach Municipal Code to read as follows:
17.50.220 Portable A -frame signs.
A. Application.
1. A temporary sign permit under Section 17.50.210 and a corresponding
application fee in an amount set by City Council resolution shall be required for all portable A -
frame signs. The temporary sign permit for an A -frame sign shall be valid for a period of up to 12
months. In addition, an encroachment permit under Chapter 12.16 shall be required for all portable
A -frame signs located within a public right-of-way.
2. Prior to the placement of a portable A -frame sign within a public right-of-
way, the business placing the sign shall provide verification of an insurance rider with the City of
Hermosa Beach in the amount of $1,000,000 to the satisfaction of the Community Development
Director.
3. Authorized portable A -frame signs that meet the requirements of this
Section shall have affixed a tag issued by the Community Development Department documenting
the authorized status of the sign. Unauthorized signs may be removed without notice and shall be
returned to the owner upon compliance with the requirements in this Section.
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B. Design and construction. Notwithstanding the provisions for temporary signs in
Section 17.50.210, Portable A -frame signs shall:
1. Be a minimum of 28 inches tall and minimum 18 inches wide, a maximum
of 42 inches tall and maximum 24 inches wide, and a minimum and maximum base spread of 24
j to 30 inches;
2. Consist of sturdy materials appropriate to the outdoor environment, be
designed to withstand wind to the satisfaction of the Community Development Director or
I designee and have a locking arm or other device to stabilize the structure;
3. Contain information and advertising for the business placing the sign only
and shall not contain any endorsement or logos for any other businesses.
4. Have a professionally
designed appearance and
shall not
include:
animation, digital design, internal illumination,
use of reflective materials
or other
materials
creating excessive glare, use of attachments, use of audio effects, or use or projections upon the
sign; and
5. Not impede sidewalk access for the disabled as required under Chapter 11
of the California Building Code governing compliance with the ADA (Americans with Disability
Act).
C. Location.
1. Portable A -frame signs shall be allowed on private property and/or within
the public right-of-way on sidewalks along commercial frontages except Pier Plaza, and shall be
located abutting the building, or abutting the curb of the street, or abutting a landscape planter
which is located between the curb and the sidewalk, and shall be located within the building street
frontage of the business. A minimum sidewalk clearance of five feet shall be maintained for
pedestrian passage.
2. A maximum of one portable A -frame sign shall be allowed per business.
Portable A -frame signs shall be spaced a minimum of 115 feet from all other permitted portable A -
frame signs. The total number of such signs on one parcel or for one shopping center shall not
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exceed one sign per 25 lineal feet of street frontage where buildings are within 2 feet of the
sidewalk, one per 50 lineal feet of street frontage where buildings are not within 2 feet of the
sidewalk, or one per 4 businesses, whichever is less.
3. Portable A -frame signs shall comply with Section 17.46.060 Vision
clearance — corner lots.
4. No portion of a portable A -frame signs shall be located within a
landscape planter, and no portion shall block building entrances/exits, parking spaces or traffic
lanes, or impede access to benches, bicycle racks, mail boxes, fire hydrants garbage bins, utility
poles or other permanent street furnishings and appurtenances.
5. Portable A -frame signs shall be displayed only during the hours of
operation of the business being advertised, but in no case later than 10:00 p.m. or earlier than 4:00
a.m,
SECTION 6. The City Clerk shall certify to the passage and adoption of this Ordinance,
shall enter the same in the book of original ordinances of said City; shall make minutes of the
passage and adoption thereof in the records of the proceedings of the City Council at which the
same is passed and adopted.
PASSED, APPROVED and ADOPTED this 15th day of June, 2016 by the following
vote:
AYES: Armato, Duclos, Massey, Mayor Petty
NOES: Fangary
ABSENT: None
STAIN: C None
. J
PRESIDENT of the City CqncU and MAYN of the City of Hermosa Beach, California
r.
ATTEST: APPROVED AS O FORM:
City Clerk
ty Attorney
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STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES )
CITY OF HERMOSA BEACH )
I, Elaine Doerfling, City Clerk of the City of Hermosa Beach, California, do
hereby certify that the foregoing Ordinance No. 16-1366 was duly and regularly passed,
approved and adopted by the City Council of the City of Hermosa Beach at an adjourned
regular meeting held at the regular meeting place thereof on the 15th day of June, 2016,
and the Ordinance will be published in the Easy Reader newspaper on June 23, 2016.
The vote was as follows:
AYES: Armato, Duclos, Massey, Petty
NOES: Mayor Fangary
ABSENT: None
ABSTAIN: None
DATED: June 15, 2016
City Clerk