HomeMy WebLinkAboutORD NO. 15-1354 (EXTEND TEMP SIGNS FOR AUTO DEALERS)1
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ORDINANCE NO. 15-1354
AN ORDINANCE OF THE CITY OF HERMOSA BEACH, CALIFORNIA,
AUTHORIZING THE ERECTION OF EXTENDED TEMPORARY SIGNS
BY AUTOMOBILE DEALERS FOR A TWO-YEAR PERIOD AND
SUPERSEDING ANY PROVISIONS OF THE ZONING ORDINANCE
INCONSISTENT THEREWITH
THE CITY COUNCIL OF THE CITY OF HERMOSA BEACH, CALIFORNIA,
DOES HEREBY ORDAIN AS FOLLOWS:
SECTION 1. Notwithstanding anything to the contrary in the Zoning Ordinance, extended
temporary signs are permitted for on -site identification purposes for automobile dealers located on
Pacific Coast Highway for a period of two years from the effective date of this Ordinance.
Extended temporary signs shall be treated as temporary signs under the Municipal Code Section
17.50.030 and Section 5497(g) of the California Business and Professions Code, subject to
I compliance with the standards set forth in Section 2 hereof.
SECTION 2. Notwithstanding anything to the contrary contained in the Municipal Code
governing temporary signs, the following regulations shall govern the display of extended
temporary signs:
1. Extended temporary signs shall be permitted only at automobile dealerships with
frontage on Pacific Coast Highway.
2. The total square footage of all extended temporary signs shall not exceed one
hundred (100) square feet. Only one face of a double -face sign shall be counted when determining
sign area.
3. Extended temporary signs shall exclusively identify businesses that principally sell
automobiles operating on the same premises and shall contain no other advertising whatsoever.
Extended temporary signs shall include only the name of the business and/or the product or service
provided by the business at that location.
4. The maximum height of pole or freestanding extended temporary signs shall be
twenty (20) feet above grade.
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15-1354
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5. Extended temporary signs shall be professionally produced using high quality,
materials.
6. Extended temporary signs shall be securely attached, not create a hazard or
nuisance and maintained in a clean condition, free of rips, tears, holes, and graffiti.
7. The allowance for extended temporary signs is in addition to temporary signage
otherwise allowed by Municipal Code Section 17.50.210.
8. No extended temporary sign shall be displayed until an application for an
extended temporary sign is made in writing on forms furnished and approved by the building
official. Such application shall contain the location, type of materials, square footage, and height
of the proposed extended temporary sign(s), as well as the name and address of the business
owner.
SECTION 3. This Ordinance does not create a vested right to continued display of
extended temporary signs beyond the expiration of this Ordinance, or otherwise alter the character
of such signs as anything other than "temporary" within the meaning of Section 17.50.030 of the
Municipal Code and Section 5497(g) of the California Business and Professions Code. Upon the
expiration of this Ordinance, extended temporary signs shall be treated as temporary signs
displayed beyond the authorized duration and shall be immediately removed by the business
owner or subject to removal without compensation by the City pursuant to Business & Professions
Code section 5497(g).
SECTION 4. This Ordinance and the regulations set forth herein shall remain in effect
until July 23, 2017, at which time they shall expire and be of no further force and effect.
SECTION 4. This Ordinance shall become effective and be in full force and effect from
and after thirty (30) days of its final passage and adoption.
SECTION 5. Prior to the expiration of fifteen (15) days after the date of its adoption, the
City Clerk shall cause this Ordinance to be published in the Easy Reader, a weekly newspaper of
general circulation published and circulated in the City of Hermosa Beach, in the manner provided
by law.
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SECTION 6. The City Clerk shall certify to the passage and adoption of this Ordinance,
shall enter the same in the book of original Ordinances of said city, and shall make minutes of the
passage and adoption thereof in the records of the proceedings of the City Council at which the
same is passed and adopted.
PASSED, APPROVED and ADOPTED this 23rd day of June, 2015 by the following vote:
AYES:
DiVirgilio, Petty, Tucker
NOES:
Fangary
ABSENT:
Mayor Barragan
ABSTAIN:
None
ATTEST:
City Clerk
of the
it an MAYOR of the City of Hermosa Beach, California
APPROVED AIi TO FORM:
ttorney
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15-1354
STATE OF CALIFORNIA )
COUNTY OF LOS ANGELES )
CITY OF HERMOSA BEACH )
I, Elaine Doerfling, City Clerk of the City of Hermosa Beach, California, do
hereby certify that the foregoing Ordinance No. 15-1354 was duly and regularly passed,
approved and adopted by the City Council of the City of Hermosa Beach at a regular
meeting held at the regular meeting place thereof on the 23rd day of June, 2015, and said
Ordinance will be published in the Easy Reader newspaper on July 2, 2015.
The vote was as follows:
AYES: DiVirgilio, Petty, Tucker
NOES: Fangary
ABSENT: Mayor Barragan
ABSTAIN: None
DATED: June 23, 2015
City Clerk