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MINUTES OF THE REGULAF ZETING OF THE HERMOSA IMPROVEME, .. COMMISSION HELD IN
THE CITY COUNCIL CHAMBERS, CITY HALL, ON APRIL 4, 1978, AT 7:45 P.M.
Meeting called to order by Acting Chmn. Fridrich at 7:45 P.M.
ROLL .CALL
Present:
Absent:
Also Present:
APPROVAL OF MINUTES
Comm. Freese, Henderson, Schoenfeld, Chmn. Fridrich
Corrrn. Grimshaw, Marquez, Chmn. Foreman
Mr. Ed King, Staff
Approval of minutes of March 21 was carried over until a quorum of Commissioners
is available.
SECTION II -Improvement Corrmission Items
Slides of nominees for beautification awards will be shown at the next meeting.
SECTION III -Design Review
1021 -8th Street
Mr. and Mrs. James and Joyce Armstrong requested approval of plans for addition
to single family dwelling. There will be a small addition on the front of the
structure, enclosing patio with a new bathroom and bedroom. Plans have a prelim-
inary approval of Building Department.
Motion by Comm. Freese, seconded by Comm. Schoenfeld, to approve plans
Ayes:
Noes:
Absent:
200 Longfellow Avenue
Comm. Freese, Schoenfeld, Chmn. Fridrich
Conm. Henderson
Comm. Marquez, Grimshaw, Chmn. Foreman /
Esther 1 s Cottage -Mr. Tony Burciaga, 200 Longfellow Avenue, made a request for
two signs. One sign will be 31 x 31 wall sign on the south elevation featuring
orange and brown lettering on a white background. The other sign will be 21 x 22'
with same coloring on the top of the fence located along the eastern perimiter of
the parking area. Proposed sign area is within maximum coverage allowable by the
signign regulations.
Motion by Comm. Freese, seconded by Comm. Henderson to approve request.
Ayes:
Noes:
Absent:
1256 Artesia
Comm. Freese, Schoenfeld, Henderson, Chmn. Fridrich
None
Comm. Marquez, Grimshaw, Chmn. Foreman
Conroy 1 s Flowers -Mr. Michael Holtzer, 10524 W. Pico Blvd. West Los Angeles, rep-
resented Conroy's and made application for additional banners and flags. Commis-
sioners discussed zoning for area and proposed changes resulting in need for a
variance as maximum allowable coverage would be 402 sq. ft. and new banners and
flags would bring area to 407 sq. ft.
It is the Commissions concern of setting a precedent in use of flags on business
and corrmercial property. Mr. King corrmented on Commission's options to approve
all, approve some, or deny the request.
/
MINUTES OF H.I.C (Cont~ued) April 7, 197~. Page 2
·Motion by Comm. Schoenfeld, seconded by Corrnn. Henderson to deny proposal for
banners and flags as there is already sufficient signing in existence and new
signs would exceed maximum allowable coverage. The City ordinance refers to
banners and flags as temporary signing and Commission would like to continue in
the direction set forth in ordinance and not designate as permanent signing.
This motion does not approve gound signing which was not part of the application.
The ground sign is illegal.
Ayes:
Noes:
Absent:
Conm. Freese, Henderson, Schoenfeld
Chmn. Fridrich
Convn. Marquez, Grimshaw, Chmn. Foreman
1839 Pacific Coast Highway
Hermosa Hospital -Final action on this matter could not be given at the last
meeting because proper notice had not been given. Conceptual approval was granted
and final approval is sought at this time for pole sign.
Motion by CoITDTI. Freese, seconded by Cornn. Henderson to approve request.
Ayes:
Noes:
Absent:
Corrrn. Freese, Henderson, Schoenfeld, Chmn. Fridrich
None
Comm. Marquez, Grimshaw, Chmn. Foreman
Motion by Comm. Freese, seconded by Comm. Schoenfeld, to grant approval of pole
sign on R-3 property (Variance H.I.C 78-2)
Ayes:
Noes:
Absent:
Comm. Freese, Henderson, Schoenfeld, Chmn. Fridrich
None
Comm. Marquez, Grimshaw, Chmn. Foreman
336 Pacific Coast Highway
Sign installed is slightly different than that approved by
must now decide if concept is same as previously approved.
not available as to why copy is different.
Commission. Commission
Concerned parties were
Motion by Comm. Henderson, seconded by Comm. Schoenfeld, to call for a hearing
at the next scheduled meeting of the Improvement Commission, as the installed
signing does not conform with the approved renderings.
Ayes:
Noes:
Absent:
Casablanca Restau rant
Comm. Freese, Henderson, Schoenfeld, Chmn. Fridrich
None
Comm. Marquez, Grimshaw, Chmn, Boreman
Mr. Chris Gerold, Weiss Construction, 1050 Aviation Blvd., Hermosa Beach, and
Mr. Martinez, architect for the project submitted request to City for conceptual
approval of enclosure of existing walkway and remodeling of western section to a
bar area. Board of Zoning Adjustment and Planning Corrrnission have granted a
Conditional Use permit for the establishment and service of liquor. Project has
not been noticed and thus, only conceptual approval is requested at this time.
Project must go before City Council for further approval.
A change must be made in the deed of trust as to ownership. City is a signator
on the deed and, therefore, approval by City Council is not an obstacle.
,_ '1 .) . -,,
MINUTES OF H.I.C. (Corv=-\nued) April 7, 1978 ~ Page 3
Motion by Comm. Freese, seconded by Comm. Schoenfeld, to conceptually approve
enclosure and remodel of project. Plans must be brought before the April 18th
meeting for final approval and after proper notice of project.
Ayes:
Noes:
Absent:
Comm. Freese, Henderson, Schoenfeld, Chmn. Fridrich
None
Comm. Marquez, Grimshaw, Chmn. Foreman
SECTION V -Miscellaneous
Communications from City Council
Enforcement of sign violations will be more strictly adhered to in the future.
The use of the District Attorney for sign enforcement will only occur if the
matter is not resolved at the City level.
Staff Reports
Section 2 -124 of the City Code changes will come before the Commission for
approval upon return of Chmn. Foreman
Item 5 of City Participation Plan for Community Development was briefly discussed
by Mr. King ..
Commissioner's Items
There were no Conmissioner's items.
Motion by Corrm. Freese, seconded by Comm. Schoenfeld, to adjourn meeting at
8:55 P.M.
It was so ordered by Chmn. Fridrich.
CERTIFICATION
certify that the foregoing minutes were approved by the Hermosa Improvement
on at the·r regul r meeting of .April 7, 1978. .. .J
~~ PAMELA HENDERSE;SECRETAR