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HomeMy WebLinkAbout02/28/13 1 AGENDA ADJOURNED REGULAR MEETING OF THE HERMOSA BEACH CITY COUNCIL Thursday, February 28, 2013 - Council Chambers, City Hall 1315 Valley Drive 7:00 p.m. MAYOR Patrick ‘Kit’ Bobko CITY CLERK Elaine Doerfling MAYOR PRO TEM Michael DiVirgilio CITY TREASURER David Cohn COUNCIL MEMBERS Jeff Duclos Howard Fishman Peter Tucker CITY MANAGER Tom Bakaly CITY ATTORNEY Michael Jenkins CALL TO ORDER PLEDGE OF ALLEGIANCE ROLL CALL ANNOUNCEMENTS PUBLIC PARTICIPATION: Although the City Council values your comments, the Brown Act generally prohibits the Council from taking action on any matter not listed on the posted agenda as a business item. 1. POLICY DISCUSSION OF BUDGET PREPARATION FOR THE 2013-14 FISCAL YEAR OPERATING AND CAPITAL IMPROVEMENTS BUDGET. THE PURPOSE OF THE DISCUSSION IS TO PROVIDE STAFF WITH BROAD POLICY FRAMEWORK TO PREPARE THE BUDGET. THE FOLLOWING ITEMS ARE INTENDED TO START THE DISCUSSION: a. REVENUE b. CITY COUNCIL POLICY AGENDA 2013 c. MANAGEMENT AGENDA 2013 d. CONSIDERATION OF OPTIONS e. RESERVE LEVELS ADJOURNMENT Lyle Sumek Associates, Inc. Phone: (386) 246-6250 9 Flagship Court Fax: (386) 246-6252 Palm Coast, FL 32137 E-mail: sumekassoc@gmail.com Hermosa Beach, California February 2013 Strategic Plan: 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 Table of Contents Strategic Planning for the City of Hermosa Beach 1 Hermosa Beach Vision 2028 3 Hermosa Beach Municipal Government Mission and Core Services 8 City of Hermosa Beach Plan 2013 – 2018 13 City of Hermosa Beach Action Agenda 2013 23 This report and all related materials are copyrighted. This report may be duplicated for distribution to appropriate parties as needed. No unauthorized duplication is allowed, including for use in training within your organization or for consulting purposes outside your organization. All requests for duplication must be submitted in writing. Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 1 STRATEGIC PLANNING FOR THE CITY OF HERMOSA BEACH Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 2 Strategic Planning Model for the City of Hermosa Beach Value-based principles that describe the preferred future in 15 years VISION Destination “You Have Arrived” Strategic goals that focus outcome-base objectives and potential actions for 5 years PLAN Map “The Right Route” Focus for one year – a work program: policy agenda for Mayor and Council, management agenda for staff; major projects EXECUTION Itinerary “The Right Direction” Principles that define the responsibility of city government and frame the primary services – core service businesses MISSION Vehicle “The Right Bus” Personal values that define performance standards and expectations for employees CORE BELIEFS Fuel “The Right People” Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 3 HERMOSA BEACH VISION 2028 Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 4 City of Hermosa Beach Vision 2028 HERMOSA BEACH 2028 is The Best Little Beach City! (1) Our Hometown Spirit, (2) Our Beach Life Style, (3) Our Eclectic Downtown, (4) Our Vibrant Entry Corridors (5) Our Commitment to Environmental Sustainability, (6) MAKES US DIFFERENT AND SETS US APART. Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 5 City of Hermosa Beach Vision 2028 PRINCIPLE 1 THE BEST LITTLE BEACH CITY Means 1. Appreciation of diverse, contrasting, relaxed life styles 2. Small, compact city distinct from others 3. Pacific Ocean and our beach serving as the focal point of Hermosa Beach 4. Preservation and celebrating the history and heritage of Hermosa Beach 5. Choice of housing options: residences along the Strand, beach bungalows, multi level homes with great views of the ocean, and residential neighborhoods 6. All feeling welcome in our community 7. Top quality, small hotel(s) for our visitors 8. Place for innovators, champions, and iconoclasts to enjoy life and excel PRINCIPLE 2 HOMETOWN SPIRIT Means 1. All generations feel at home and bring energy to our community 2. Neighborhood schools providing top quality, nationally recognized educational programs 3. Residents and community base belong to, are engaged in, and contribute to our community 4. Locally owned businesses participate in and contribute to our community 5. Residents feeling and being safe at home and throughout the city 6. Residents knowing and helping their neighbor 7. Small locally owned commercial areas serving the neighborhood and visitors Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 6 PRINCIPLE 3 BEACH LIFE STYLE Means 1. Casual life style: flip flops, shorts, sun tan lotion 2. Residents and visitors value our beach 3. Emphasis on outdoor healthy living and activities 4. Clean beach, clean ocean 5. Strong community events and festivals: some for our residents and some drawing visitors 6. Easy, convenient beach access for all 7. Enjoying the ocean, playing volleyball or walking on our beach 8. The Strand 9. Opportunities to meet people, to socialize and to enjoy sunsets PRINCIPLE 4 ECLECTIC DOWNTOWN Means 1. Unique, locally owned retail shops offering a variety of products 2. Well maintained, artistic, attractive public spaces 3. Downtown as a community focal point and destination-near our beach 4. Pedestrian friendly and walkable area 5. Increased day time commercial population 6. New Civic Complex and Pier Plaza as anchors for Downtown 7. Locally owned quality dining and entertainment venues Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 7 PRINCIPLE 5 VIBRANT ENTRY CORRIDORS Means 1. Modern, well designed commercial centers with viable businesses serving the needs of residents and drawing others to Hermosa Beach 2. Attractive, well maintained entrances, streetscapes and medians that signify that you are in Hermosa Beach 3. Expanded commercial tax base 4. Professional and small business office spaces 5. Positive environment for business investment along the corridors PRINCIPLE 6 COMMITMENT TO ENVIRONMENTAL SUSTAINABILITY Means 1. Stewardship of natural resources: beach and living environment 2. Use of alternative energy sources within the City 3. Reduced dependence upon the automobile through the use of alternative transportation modes 4. Bike lanes and sidewalks connecting community destinations 5. Water conservation and reuse throughout the city 6. Carbon neutral municipality as an example of “best practice” Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 8 HERMOSA BEACH MUNICIPAL GOVERNMENT: MISSION AND CORE SERVICES Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 9 Hermosa Beach Municipal Government Mission and Core Services The mission of the HERMOSA BEACH MUNICIPAL GOVERNMENT is to Be Financially, (1) Environmentally (2) Responsible to Govern the Community (3) and to Provide 1st Class Municipal Services (4) in a Customer Friendly Manner. (5) through Valued Employees and Volunteers. (6) Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 10 Hermosa Beach Municipal Corporation Our Mission PRINCIPLE 1 BE FINANCIALLY RESPONSIBLE Means 1. Delivering city services in the most cost effective and efficient manner 2. Investing in the maintenance and upgrade of City facilities and infrastructure 3. Develop a balanced budget based upon direction and guideline from City Council 4. Maintaining a useful, accurate financial reporting system that allows for appropriate checks and balances 5. Overseeing financial condition and processes 6. Maintaining financial reserves consistent with City policies and national standards 7. Providing residents and businesses service value for their tax dollars and fees PRINCIPLE 2 BE ENVIRONMENTALLY RESPONSIBLE Means 1. Incorporate environmental sustainability principles in city decisions, budgets, facilities and plans 2. Educate the community on environmental issues and the impacts of their daily decisions on the environment 3. Reduce the carbon footprint and become carbon neutral as a municipal corporation 4. Conserve the use of natural resources: energy and water 5. Plan for resilient responses to the impacts of climate changes 6. Monitor the condition of the environment and evaluating the impacts of City decisions and actions 7. Evaluate the environmental return on City investments and decisions Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 11 PRINCIPLE 3 GOVERN THE COMMUNITY Means 1. Develop, adopt laws, policies and plans 2. Determine the vision, mission, goals and plans for the City 3. Maintain a transparent City government and governance process 4. Inform the community in a timely manner 5. Engage the community in the governance process through boards, commissions and committees; public hearings; community meetings 6. Act with civility and respect for each other, City staff, public and others 7. Respect the rule of law 8. Act in a fair and impartial manner acting without favoritism 9. Conduct self in an ethical manner avoiding conflicts of interests and negative perceptions 10. Make decisions that are in the best interests of the community as a whole 11. Seek input from the community prior to making a decision 12. Represent the municipal corporation to others PRINCIPLE 4 PROVIDE 1ST CLASS MUNICIPAL SERVICES Means 1. Defining and prioritizing City services and levels of service 2. Listening to and understanding the needs of City residents and businesses 3. Looking for ways to improve service delivery or to increase productivity through innovative process 4. Evaluating the individual performance with accountability for the results 5. Measuring City and department services through performance benchmarks and metrics with accountability 6. Knowing and applying "best practices" to the City Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 12 PRINCIPLE 5 CUSTOMER FRIENDLY MANNER Means 1. Looking for ways to say "yes"; when having to say "no", helping the customer to understand 2. Evaluating level of customer satisfaction 3. Smile 4. Listening to and knowing your customer 5. Presenting a positive image for the City PRINCIPLE 6 VALUED EMPLOYEE AND VOLUNTEERS Means 1. Maintain compensation policy based upon balancing market, performance and the community’s total cost of government 2. Valuing and recognizing the contribution and performance of volunteers and employees 3. Maintaining a positive work environment that encourages a sense of purpose, autonomy and fun 4. City is a Team 5. Hiring and retaining a top quality City workforce and volunteers 6. Defining individual performance expectations and standards linked to compensation for employees Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 13 CITY OF HERMOSA BEACH PLAN 2013 – 2018 Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 14 City of Hermosa Beach Goals 2018 FINANCIALLY SOUND CITY GOVERNMENT HIGH PERFORMING CITY PROVIDING 1ST CLASS SERVICES MORE LIVABLE, SUSTAINABLE BEACH CITY ENHANCED ECONOMIC DEVELOPMENT THROUGH REVITALIZED DOWNTOWN AND ENTRY CORRIDORS Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 15 Goal 1 Financially Sound City Government OBJECTIVES 1. Prioritize service levels and reduce the cost of service delivery 2. Provide adequate resources to support defined City services and service levels 3. Partner with others for reduced services delivery costs or greater productivity 4. Leverage City resources through outside funding sources, including grants and strategic use debt 5. Maintain the financial reserves consistent with City policies and nationally recognized financial standards 6. Invest in City infrastructure and community opportunities MEANS TO CITIZENS 1. City acting as responsible stewards of the City's resources 2. Value for their tax dollars and fees 3. Keeping Hermosa Beach an affordable place to live 4. City service delivered in an efficient manner 5. City working with others to improve service delivery or expand resources SHORT TERM CHALLENGES AND OPPORTUNITIES 1. Potential oil liability and informing residents of environmental, economic and community trade-offs of vote 2. Valuing and retaining quality City employees 3. Increasing demands for City services 4. Determining service and project priorities LONG TERM CHALLENGES AND OPPORTUNITIES 1. Rising costs of doing business: raw materials, vendors/contracts supplies 2. Costs of long-term employee obligations 3. Determining City policy on how to pay for City services and facilities 4. Helping residents to understand and appreciate City finances, services and value 5. Potentially flat revenues for the City 6. Potential costs of litigation 7. State of California and their actions impacting or supporting City services and finances Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 16 POLICY ACTIONS 2013 PRIORITY 1. City Services and Levels of Services: Top Priority Identification, Priorities, Cost of Service Delivery Analysis, Incorporation in the Budget 2. EIR for Oil Drilling Top Priority 3. Five Year Financial Plan with Projections High Priority 4. Employee Salaries and Benefits Policy: Review, Market Analysis, Direction, Funding MANAGEMENT ACTIONS 2013 PRIORITY 1. Technology Upgrade Top Priority 2. Organization Structure and Performance Top Priority Review/Plan: Process, Completion 3. Budget and Financial Documents: Simplification High Priority 4. City Financial Policies ON THE HORIZON 2014 – 2018 1. Partnering for City Service 2. Pay for Performance System 3. Lower Tax Rate 4. Citywide Credit Card Parking Meters Conversion 5. Recreation Programs Fee Structure 6. Oil Ballot Measure for 2014: Preparation 7. Alternative Revenue Sources Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 17 Goal 2 High Performing City Providing 1st Class Services OBJECTIVES 1. Value and maintain a top quality workforce dedicated to serving the Hermosa Beach community 2. Develop new Civic Center 3. Upgrade City infrastructure: streets, sidewalks, sewer collection system 4. Deliver City services with a high level of customer satisfaction 5. Easier access to City services through technology 6. Competitively compensated workforce balancing market, performance and the community’s total cost of government MEANS TO CITIZENS 1. Service value for tax dollars and fees 2. Convenience through easier access to information and services through the Internet 3. City employees sensitive to the needs and feeling of you as a customer 4. Reliable delivering of City service 5. Timely response to a call for service 6. Consistent response for the City SHORT TERM CHALLENGES AND OPPORTUNITIES 1. Staff capacity and morale vs. increasing demands for services in light of cutbacks during recent years 2. Timing and funding for Civic Center 3. Aging City infrastructure needing major maintenance and repair 4. Organization traditions and customs 5. Modernizing Public Works Yards LONG TERM CHALLENGES AND OPPORTUNITIES 1. Working with other governmental partners on infrastructure and service delivery 2. Employee expectations for salaries and benefits 3. Cost and funding of technology upgrade 4. Creating organization that supports opportunities for employees to excel and grow 5. Aging city workforce and succession 6. Finding the next generation of public employees who have a service value 7. Responding in a world of instant: communications and response Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 18 POLICY ACTIONS 2013 PRIORITY 1. Sewer Replacement Program Top Priority 2. Storm Water Diversion Plan High Priority 3. Fire District High Priority 4. Civic Center: Downtown Opportunity Site High Priority 5. Public Information and Communications Plan 6. City Facilities Plan MANAGEMENT ACTIONS 2013 PRIORITY 1. High Performance Organization Model: Top Priority Development 2. Street Paving Program Top Priority 3. Strategic Plan Development Top Priority 4. City Fleet Policy and Master Plan High Priority 5. Police Chief: Selection ON THE HORIZON 2014 – 2018 1. Succession Plan and Process 2. Community Events: Evaluation 3. Community Theater Policy and Management 4. Permits on Line: Development 5. Cable to New Zealand: Advocacy 6. Public Works Yard Upgrade/Replacement Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 19 Goal 3 More Livable, Sustainable Beach City OBJECTIVES 1. Reduce City carbon footprint 2. Calmer, safer late night Downtown 3. Maintain a safe community 4. Retain neighborhood schools offering quality educational programs in partnership with School District 5. Increase use of alternative energy sources 6. Maintain a clean city MEANS TO CITIZENS 1. More reasons to live in Hermosa Beach 2. Feeling and being safe anywhere, any time of day 3. Protection of property and home values 4. Green City acting as a responsible environmental steward 5. Choices of quality homes for ownership or rental 6. More opportunities for leisure activities close to home SHORT TERM CHALLENGES AND OPPORTUNITIES 1. Addressing effectively problems associated with later night life 2. Competing priorities for attention and funding 3. Defining "green" and the responsibilities of the City, businesses and residents 4. Traffic volume and flow, and street capacity 5. City resources limitation and potential partnerships LONG TERM CHALLENGES AND OPPORTUNITIES 1. Resistance to change in the community and among residents 2. Changing recreational patterns among different family generations 3. Private property rights vs. community benefits 4. Lack of City control of Pacific Coast Highway and private properties 5. Limited land available 6. Aging housing stock needing modernization and upgrade 7. Growing senior population with growing service needs and expectations Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 20 POLICY ACTIONS 2013 PRIORITY 1. Carbon Neutral Action Plan: Development Top Priority (Community and City) with Actions 2. General Plan: Update High Priority 3. Local Coastal Plan: Update/Beach Management Plan 4. Parks Master Plan: Development MANAGEMENT ACTIONS 2013 PRIORITY 1. Crime Assessment Action Plan Top Priority 2. Night Life Action Plan: Implementation High Priority 3. Recreation Programs: Review 4. Community Garden at South Park Expansion 5. South Park: Upgrade ON THE HORIZON 2014 – 2018 1. Schools Partnership: Development 2. Stormwater Permits: Policy Direction 3. Local Bus System for Residents 4. Living Street Policy 5. Bike Plan: Implementation (including Bike Lanes) 6. City Landscaping Evaluation 7. Single Use Bag Policy Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 21 Goal 4 Enhanced Economic Development Through Revitalized Downtown and Entry Corridors OBJECTIVES 1. Expand retail opportunities within Hermosa Beach 2. Active City economic development and business investment organization 3. More new businesses (retail/restaurants/ offices) in Downtown/Pacific Coast Highway/Aviation 4. More hotels for guests and visitors 5. More attractive commercial Pacific Coast Highway and Aviation corridors 6. More quality businesses along Pacific Coast Highway and Aviation corridor MEANS TO CITIZENS 1. Protection/enhancement of property values 2. Private sector investing in upgrading Hermosa Beach 3. More quality restaurant and retail choices within the City 4. Attractive community that you call home 5. Alternative housing choices beyond single family homes 6. More reasons to go enjoy a revitalized Downtown SHORT TERM CHALLENGES AND OPPORTUNITIES 1. Defining the City's role in economic growth and community redevelopment 2. Downtown needing revitalization and a "face lift" 3. Maintaining Hermosa Beach's funky beach community feeling 4. Limited options for redeveloping Pacific Coast Highway/Aviation corridor 5. Convenient, safe parking LONG TERM CHALLENGES AND OPPORTUNITIES 1. Unattractive Pacific Coast Highway/ Aviation – gateway to Hermosa Beach 2. Competition from neighboring cities: office space, retail, restaurants, and entertainment 3. Few funding options for redevelopment 4. Working with property owners and businesses in a timely manner 5. Increasing business investment during the slow economic recovery 6. Adapting standard designs to Hermosa Beach 7. Working with Coastal Commission Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 22 POLICY ACTIONS 2013 PRIORITY 1. Overall City Economic Development Policy Top Priority Strategy and Framework: City Role, Policy Framework, Tool Kit for Economic Development 2. Pacific Coast Highway/Aviation Corridor High Priority Beautification Conceptual Plan: Development 3. Area Specific Master Plan for Downtown: Development MANAGEMENT ACTIONS 2013 PRIORITY 1. Downtown Hotel: Development High Priority 2. Artesia/Pacific Coast Highway Large Parcel: High Priority Development ON THE HORIZON 2014 – 2018 1. Business Incentives and Fee Waiver Policy: Development 2. Bridge over Pacific Coast Highway Study: Completion Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 23 CITY OF HERMOSA BEACH ACTION AGENDA 2013 Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 24 City of Hermosa Beach Policy Agenda 2013 TOP PRIORITY Carbon Neutral Action Plan: Development (Community and City) with Actions City Services and Levels of Services: Identification, Priorities, Cost of Service Delivery Analysis, Incorporation in the Budget EIR for Oil Drilling Sewer Replacement Program Overall City Economic Development Policy Strategy and Framework: City Role, Policy Framework, Tool Kit for Economic Development HIGH PRIORITY Five Year Financial Plan with Projections Storm Water Diversion Plan Civic Center: Downtown Opportunity Site General Plan: Update Pacific Coast Highway/Aviation Corridor Beautification Conceptual Plan: Development Fire District Copyright © 2013: Lyle Sumek Associates, Inc. Project 130224 25 City of Hermosa Beach Management Agenda 2013 TOP PRIORITY Organization Structure and Performance Review/Plan: Process, Completion High Performance Organization Model: Development Street Paving Program Crime Assessment Action Plan Technology Upgrade Strategic Plan Development HIGH PRIORITY Budget and Financial Documents: Simplification Downtown Hotel: Development Night Life Action Plan: Implementation Artesia/Pacific Coast Highway Large Parcel: Development City Fleet Policy and Master Plan Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. Project 130226 Table of Contents EXECUTIVE SUMMARY Section 1 – Strategic Planning for the City of Hermosa Beach ________________ 1 Section 2 – Hermosa Beach Vision 2028 __________________________________ 2 Section 3 – Hermosa Beach Municipal Government Mission Core Services _____ 6 Section 4 – City of Hermosa Beach Plan 2013 – 2018 _______________________ 7 Section 5 – City of Hermosa Beach Action Agenda 2013 ____________________ 16 This report and all related materials are copyrighted. This report may be duplicated for distribution to appropriate parties as needed. No unauthorized duplication is allowed, including for use in training within your organization or for consulting purposes outside your organization. Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 1 STRATEGIC FRAMEWORK VISION 2028 “Desired Destination for Hermosa Beach” PLAN 2013 “Map to Hermosa Beach’s Destination” EXECUTION “Route for Next Year” MISSION “Responsibilities of City Government” BELIEFS “Expectations of City Employees” Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 2 Hermosa Beach Vision 2028 HERMOSA BEACH 2028 is The Best Little Beach City! (1) Our Hometown Spirit, (2) Our Beach Life Style, (3) Our Eclectic Downtown, (4) Our Vibrant Entry Corridors (5) Our Commitment to Environmental Sustainability, (6) MAKES US DIFFERENT AND SETS US APART. Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 3 Vision Year Guiding Principles PRINCIPLE 1 THE BEST LITTLE BEACH CITY Means 1. Appreciation of diverse, contrasting, relaxed life styles 2. Small, compact city distinct from others 3. Pacific Ocean and our beach serving as the focal point of Hermosa Beach 4. Preservation and celebrating the history and heritage of Hermosa Beach 5. Choice of housing options: residences along the Strand, beach bungalows, multi level homes with great views of the ocean, and residential neighborhoods 6. All feeling welcome in our community 7. Top quality, small hotel(s) for our visitors 8. Place for innovators, champions, and iconoclasts to enjoy life and excel PRINCIPLE 2 HOMETOWN SPIRIT Means 1. All generations feel at home and bring energy to our community 2. Neighborhood schools providing top quality, nationally recognized educational programs 3. Residents and community base belong to, are engaged in, and contribute to our community 4. Locally owned businesses participate in and contribute to our community 5. Residents feeling and being safe at home and throughout the city 6. Residents knowing and helping their neighbor 7. Small locally owned commercial areas serving the neighborhood and visitors Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 4 PRINCIPLE 3 BEACH LIFE STYLE Means 1. Casual life style: flip flops, shorts, sun tan lotion 2. Residents and visitors value our beach 3. Emphasis on outdoor healthy living and activities 4. Clean beach, clean ocean 5. Strong community events and festivals: some for our residents and some drawing visitors 6. Easy, convenient beach access for all 7. Enjoying the ocean, playing volleyball or walking on our beach 8. The Strand 9. Opportunities to meet people, to socialize and to enjoy sunsets PRINCIPLE 4 ECLECTIC DOWNTOWN Means 1. Unique, locally owned retail shops offering a variety of products 2. Well maintained, artistic, attractive public spaces 3. Downtown as a community focal point and destination-near our beach 4. Pedestrian friendly and walkable area 5. Increased day time commercial population 6. New Civic Complex and Pier Plaza as anchors for Downtown 7. Locally owned quality dining and entertainment venues Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 5 PRINCIPLE 5 VIBRANT ENTRY CORRIDORS Means 1. Modern, well designed commercial centers with viable businesses serving the needs of residents and drawing others to Hermosa Beach 2. Attractive, well maintained entrances, streetscapes and medians that signify that you are in Hermosa Beach 3. Expanded commercial tax base 4. Professional and small business office spaces 5. Positive environment for business investment along the corridors PRINCIPLE 6 COMMITMENT TO ENVIRONMENTAL SUSTAINABILITY Means 1. Stewardship of natural resources: beach and living environment 2. Use of Alternative Energy Sources within the City 3. Reduced dependence upon the automobile through the use of alternative transportation modes 4. Bike lanes and sidewalks connecting community destinations 5. Water conservation and reuse throughout the city 6. Carbon neutral municipality as an example of “best practice” Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 6 Hermosa Beach Municipal Government Mission and Core Services The mission of the HERMOSA BEACH MUNICIPAL GOVERNMENT is to Be Financially, (1) Environmentally (2) Responsible to Govern the Community (3) and to Provide 1st Class Municipal Services (4) in a Customer Friendly Manner. (5) through Valued Employees and Volunteers. (6) Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 7 City of Hermosa Beach Goals 2018 Financially Sound City Government High Performing City Providing 1st Class Services More Livable, Sustainable Beach City Enhanced Economic Development Through Revitalized Downtown And Entry Corridors Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 8 GOAL 1 FINANCIALLY SOUND CITY GOVERNMENT Objectives Objective 1 Prioritize service levels and reduce the cost of service delivery Objective 2 Provide adequate resources to support defined City services and service levels Objective 3 Partner with others for reduced services Objective 4 Leverage City resources through outside funding sources, including grants and strategic use debt Objective 5 Maintain the financial reserves consistent with City policies and nationally recognized financial standards Objective 6 Invest in City infrastructure and community opportunities Short-Term Challenges and Opportunities 1. Potential oil liability and informing residents of environmental, economic and community trade-offs of vote 2. Valuing and retaining quality City employees 3. Increasing demands for City services 4. Determining service and project priorities Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 9 Actions 2013 PRIORITY Policy Agenda 1. City Services and Levels of Services: Identification, Priorities, Cost of Top Priority Service Delivery Analysis, Incorporation in the Budget 2. EIR for Oil Drilling Top Priority 3. Five Year Financial Plan with Projections High Priority 4. Employee Salaries and Benefits Policy: Review, Market Analysis, Direction, Funding Management Agenda 1. Technology Upgrade Top Priority 2. Organization Structure and Performance Review/Plan: Process, Top Priority Completion 3. Budget and Financial Documents: Simplification High Priority 4. City Financial Policies Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 10 GOAL 2 HIGH PERFORMING CITY PROVIDING 1ST CLASS SERVICES Objectives Objective 1 Value and maintain a top quality workforce dedicated to serving the Hermosa Beach community Objective 2 Develop new Civic Center Objective 3 Upgrade City infrastructure: streets, sidewalks, sewer collection system Objective 4 Deliver City services with a high level of customer satisfaction Objective 5 Easier access to City services through technology Objective 6 Competitively compensated workforce balancing market, performance and the community’s total cost of government Short-Term Challenges and Opportunities 1. Staff capacity and morale vs. increasing demands for services in light of cutbacks during recent years 2. Timing and funding for Civic Center 3. Aging City infrastructure needing major maintenance and repair 4. Organization traditions and customs 5. Modernizing Public Works Yards Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 11 Actions 2013 PRIORITY Policy Agenda 1. Sewer Replacement Program Top Priority 2. Storm Water Diversion Plan High Priority 3. Fire District High Priority 4. Civic Center: Downtown Opportunity Site High Priority 5. Public Information and Communications Plan 6. City Facilities Plan Management Agenda 1. High Performance Organization Model: Development Top Priority 2. Street Paving Program Top Priority 3. Strategic Plan Development Top Priority 4. City Fleet Policy and Master Plan High Priority 5. Police Chief: Selection Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 12 GOAL 3 MORE LIVABLE, SUSTAINABLE BEACH CITY Objectives Objective 1 Reduce City carbon footprint Objective 2 Calmer, safer late night Downtown Objective 3 Maintain a safe community Objective 4 Retain neighborhood schools offering quality educational programs in partnership with School District Objective 5 Increase use of alternative energy sources Objective 6 Maintain a clean city Short-Term Challenges and Opportunities 1. Addressing effectively problems associated with later night life 2. Competing priorities for attention and funding 3. Defining "green" and the responsibilities of the City, businesses and residents 4. Traffic volume and flow, and street capacity 5. City resources limitation and potential partnerships Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 13 Actions Year PRIORITY Policy Agenda 1. Carbon Neutral Action Plan: Development (Community and City) with Top Priority Actions 2. General Plan: Update High Priority 3. Local Coastal Plan: Update/Beach Management Plan 4. Parks Master Plan: Development Management Agenda 1. Crime Assessment Action Plan Top Priority 2. Night Life Action Plan: Implementation High Priority 3. Recreation Programs: Review 4. Community Garden at South Park Expansion 5. South Park: Upgrade Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 14 GOAL 4 ENHANCED ECONOMIC DEVELOPMENT THROUGH REVITALIZED DOWNTOWN AND ENTRY CORRIDORS Objectives Objective 1 Expand retail opportunities within Hermosa Beach Objective 2 Active City economic development and business investment organization Objective 3 More new businesses (retail/restaurants/ offices) in Downtown/Pacific Coast Highway/Aviation Objective 4 More hotels for guests and visitors Objective 5 More attractive commercial Pacific Coast Highway and Aviation corridors Objective 6 More quality businesses along Pacific Coast Highway and Aviation corridor Short-Term Challenges and Opportunities 1. Defining the City's role in economic growth and community redevelopment 2. Downtown needing revitalization and a "face lift" 3. Maintaining Hermosa Beach's funky beach community feeling 4. Limited options for redeveloping Pacific Coast Highway/Aviation corridor 5. Convenient, safe parking Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 15 Actions Year PRIORITY Policy Agenda 1. Overall City Economic Development Policy Strategy and Framework: Top Priority City Role, Policy Framework, Tool Kit for Economic Development 2. Pacific Coast Highway/Aviation Corridor Beautification Conceptual High Priority Plan: Development 3. Area Specific Master Plan for Downtown: Development Management Agenda 1. Downtown Hotel: Development High Priority 2. Artesia/Pacific Coast Highway Large Parcel: Development High Priority Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 16 City of Hermosa Beach Policy Agenda 2013 TOP PRIORITY Carbon Neutral Action Plan: Development (Community and City) with Actions City Services and Levels of Services: Identification, Priorities, Cost of Service Delivery Analysis, Incorporation in the Budget EIR for Oil Drilling Sewer Replacement Program Overall City Economic Development Policy Strategy and Framework: City Role, Policy Framework, Tool Kit for Economic Development HIGH PRIORITY Five Year Financial Plan with Projections Storm Water Diversion Plan Civic Center: Downtown Opportunity Site General Plan: Update Pacific Coast Highway/Aviation Corridor Beautification Conceptual Plan: Development Fire District Executive Summary: Strategic Plan 2013 – 2018 – 2028/Mayor and City Council/Hermosa Beach, California Copyright © 2013: Lyle Sumek Associates, Inc. 130226 17 City of Hermosa Beach Management Agenda 2013 TOP PRIORITY Organization Structure and Performance Review/Plan: Process, Completion High Performance Organization Model: Development Street Paving Program Crime Assessment Action Plan Technology Upgrade Strategic Plan Development HIGH PRIORITY Budget and Financial Documents: Simplification Downtown Hotel: Development Night Life Action Plan: Implementation Artesia/Pacific Coast Highway Large Parcel: Development City Fleet Policy and Master Plan Copyright © 2013: Lyle Sumek Associates, Inc. City of Hermosa Beach: DRAFT Strategic Plan VISION 2028 HERMOSA BEACH 2028 is The Best Little Beach City! (1) Our Hometown Spirit, (2) Our Beach Life Style, (3) Our Eclectic Downtown, (4) Our Vibrant Entry Corridors (5) Our Commitment to Environmental Sustainability, (6) MAKES US DIFFERENT AND SETS US APART. GOALS 2018 Financially Sound City Government High Performing City Providing 1st Class Services More Livable, Sustainable Beach City Enhanced Economic Development Through Revitalized Downtown And Entry Corridors POLICY AGENDA 2013 Top Priority Carbon Neutral Action Plan: Development (Community and City) with Actions City Services and Levels of Services: Identification, Priorities, Cost of Service Delivery Analysis, Incorporation in the Budget EIR for Oil Drilling Sewer Replacement Program Overall City Economic Development Policy Strategy and Framework: City Role, Policy Framework, Tool Kit for Economic Development High Priority Five Year Financial Plan with Projections Storm Water Diversion Plan Civic Center: Downtown Opportunity Site General Plan: Update Pacific Coast Highway/Aviation Corridor Beautification Conceptual Plan: Development Fire District MANAGEMENT AGENDA 2013 Top Priority Organization Structure and Performance Review/Plan: Process, Completion High Performance Organization Model: Development Street Paving Program Crime Assessment Action Plan Technology Upgrade Strategic Plan Development High Priority Budget and Financial Documents: Simplification Downtown Hotel: Development Night Life Action Plan: Implementation Artesia/Pacific Coast Highway Large Parcel: Development City Fleet Policy and Master Plan Copyright © 2013: Lyle Sumek Associates, Inc. HERMOSA BEACH MISSION The mission of the HERMOSA BEACH MUNICIPAL GOVERNMENT is to Be Financially, (1) Environmentally (2) Responsible to Govern the Community (3) and to Provide 1st Class Municipal Services (4) in a Customer Friendly Manner. (5) through Valued Employees and Volunteers. (6)