HomeMy WebLinkAbout05/14/13 1
“Be careful of your thoughts; they may become words at any moment.”
AGENDA
HERMOSA BEACH CITY COUNCIL
Tuesday, May 14, 2013 - Council Chambers, City Hall
1315 Valley Drive
7:00 p.m.
MAYOR
Patrick ‘Kit’ Bobko
CITY CLERK
Elaine Doerfling
MAYOR PRO TEM
Michael DiVirgilio
CITY TREASURER
David Cohn
COUNCIL MEMBERS
Jeff Duclos
Howard Fishman
Peter Tucker
CITY MANAGER
Tom Bakaly
CITY ATTORNEY
Michael Jenkins
All council meetings are open to the public. PLEASE ATTEND.
The Council receives a packet with detailed information and recommendations on nearly every agenda
item.
City Council agendas and staff reports are available for your review on the City's web site located at
www.hermosabch.org.
Complete agenda packets are also available for public inspection in the Police Department, Fire
Department, Public Library and the Office of the City Clerk.
During the meeting, a packet is also available in the
Council Chambers foyer.
Written materials distributed to the City Council within 72 hours of the City Council meeting are available
for public inspection immediately upon distribution in the City Clerk's office at 1315 Valley Drive, Hermosa
Beach, California, during normal business hours.
All written communications from the public included in the agenda will be posted with the agenda on the
City’s website
To comply with the Americans with Disabilities Act of 1990, Assistive Listening Devices (ALD) will be
available for check out at the meeting.
If you require special assistance to participate in this meeting, you must call or submit your request in
writing to the Office of the City Clerk at (310) 318-0203 at least 48 hours prior to the meeting.
Your participation in this meeting is in the public domain. Meetings are both cablecast and streamed live
over the Internet. Minutes of this meeting will reflect your participation in this meeting and are posted on
the city’s website
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CALL TO ORDER
PLEDGE OF ALLEGIANCE
ROLL CALL
CLOSED SESSION REPORT
ANNOUNCEMENTS
PRESENTATIONS
PRESENTATION OF THE
INNOVATORS, CHAMPIONS AND ICONOCLASTS AWARD
TO THE
WOMAN’S CLUB OF HERMOSA BEACH
“CHAMPIONS IN PHILANTHROPY”
PRESENTATION BY
BIKE NATION
PUBLIC PARTICIPATION: Although the City Council values your comments, the
Brown Act generally prohibits the Council from taking action on any matter not listed on
the posted agenda as a business item.
1. ORAL AND WRITTEN COMMUNICATIONS
This is the time for members of the public to address the City Council on any items
within the Council's jurisdiction not on this agenda, on items on this agenda as to which
public comment will not be taken, or to request the removal of an item from the consent
calendar. Comments on public hearing items are heard only during the public hearing.
Members of the audience may also speak:
1) during discussion of items removed from the Consent Calendar;
2) during Public Hearings; and,
3) during discussion of items appearing under Municipal Matters.
Comments from the public are limited to three minutes per speaker.
The City Council acknowledges receipt of the written communications listed below. No
action will be taken on matters raised in written communications.
The Council may take action to schedule issues raised in oral and written
communications for a future agenda.
Citizens with comments regarding City management or departmental operations are
requested to submit those comments to the City Manager.
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WRITTEN COMMUNCATIONS
(a) Letter from Kevin Sousa dated May 1, 2013 and response from City
Manager Tom Bakaly dated May 1, 2013 regarding proposed oil production
project.
(b) Letter from Howard Longacre dated May 4, 2013 regarding several matters
in Council’s jurisdiction.
2. CONSENT CALENDAR: The following more routine matters will be acted upon
by one vote to approve with the majority consent of the City Council. There will
be no separate discussion of these items unless a Council member removes an
item from the Consent Calendar. Items removed will be considered under
Agenda Item 4, with public comment permitted at that time.
(a) RECOMMENDATION TO RECEIVE AND FILE MEMORANDUM FROM CITY
CLERK ELAINE DOERFLING REGARDING THE MINUTES OF THE
REGULAR MEETING OF THE CITY COUNCIL HELD ON
FEBRUARY 26, 2013; ADJOURNED REGULAR MEETING HELD ON
FEBRUARY 28, 2013; AND, REGULAR MEETING HELD ON MARCH 12, 2013.
(b) RECOMMENDATION TO RATIFY CHECK REGISTER.
(c) RECOMMENDATION TO RECEIVE AND FILE TENTATIVE FUTURE AGENDA
ITEMS.
(d) RECOMMENDATION TO ADOPT RESOLUTION APPROVING THE
ENGINEER’S REPORT FOR HERMOSA BEACH LANDSCAPING AND
STREET LIGHTING DISTRICT 2013-2014 (“DISTRICT”) MADE PURSUANT
TO THE REQUIREMENTS OF RESOLUTION NO. 13-6842 AND, ADOPT
RESOLUTION DECLARING THE CITY COUNCIL’S INTENTION TO ORDER
CERTAIN IMPROVEMENTS AND TO LEVY AND COLLECT ASSESSMENTS
WITHIN THE DISTRICT FOR THE FISCAL YEAR BEGINNING JULY 1, 2013
THROUGH JUNE 30, 2014; AND SETTING JUNE 25, 2013, TO ACCEPT
PUBLIC INPUT ON THE MATTER OF THE PROPOSED ASSESSMENT.
Memorandum from Public Works Director Frank Senteno dated April 29, 2013.
(e) RECOMMENDATION TO RECEIVE AND FILE THE ACTION MINUTES OF THE
EMERGENCY PREPAREDNESS ADVISORY COMMISSION MEETING OF
MARCH 4, 2013.
(f) RECOMMENDATION TO RECEIVE AND FILE THE ACTION MINUTES OF THE
PARKS, RECREATION AND COMMUNITY RESOURCES ADVISORY
COMMISSION MEETING OF APRIL 2, 2013.
(g) RECOMMENDATION TO APPROVE SPEED HUMPS ON 1ST STREET
BETWEEN BARNEY COURT AND PROSPECT AVENUE. Memorandum from
Public Works Director Frank Senteno dated April 27, 2013.
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(h) RECOMMENDATION TO APPROVE THE SPECIAL EVENT APPLICATION
FOR THE “WALK HERMOSA BEACH” SIGN UNVEILING AND CONSIDER
WAIVING $640 IN SPECIAL EVENT FEES. Memorandum from Assistant to the
City Manager Diane Strickfaden dated May 14, 2013.
(i) RECOMMENDATION TO AUTHORIZE CITY MANAGER TO SIGN THE
SHELTER AGREEMENT WITH THE AMERICAN RED CROSS FOR 710 PIER
AVENUE (COMMUNITY CENTER GYM). Memorandum from Fire Chief
David Lantzer dated May 2, 2013.
3. CONSENT ORDINANCES
NONE
4. ITEMS REMOVED FROM THE CONSENT CALENDAR FOR SEPARATE
DISCUSSION
Public comments on items removed from the Consent Calendar.
5. PUBLIC HEARINGS - TO COMMENCE AT 7:30 P.M.
NONE
6. MUNICIPAL MATTERS
a. CITY TREASURER. Memorandum from City Manager Tom Bakaly dated
May 9, 2013.
RECOMMENDATION: Direct staff to return with a resolution that would place on
the November ballot the question of whether the Treasurer position should be
appointed; appoint the Finance Director as the Interim City Treasurer; adopt
resolution approving the Investment Policy; and, approve the list of brokers
identified by the Treasurer.
b. DISCOVERY ECONOMICS REPORT. Memorandum from City Manager
Tom Bakaly dated May 9, 2013.
RECOMMENDATION: Discuss the Discovery Economics Report and this staff
report and receive and file the Report.
c. POLICE CHIEF SALARY. Memorandum from Interim Police Chief
Michael McCrary dated May 7, 2013.
RECOMMENDATION: Authorize the City Manager to recruit for the Chief of
Police position at a top salary of $163,008.
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d. SURF LEGENDS MEMORIAL. Memorandum from Public Works Director
Frank Senteno dated April 27, 2013.
RECOMMENDATION: Receive update on the Surf Legends Memorial project
and approve the staff re-incorporate the original water fountain feature into the
sculpture design and to submit the project to the administrator of the
Joe Melchione Trust to determine if it is consistent with the wishes of
Mr. Melchione.
e. CONSIDERATION OF AN ORDINANCE AMENDING VARIOUS PROVISIONS
OF THE MUNICIPAL CODE PERTAINING TO DISABLED ONSTREET
PARKING SPACES, EXEMPTIONS FOR SPECIFIED MILITARY VETERANS,
ADDING PARKING METERS TO GREEN ZONES AND LOT E, INCREASING
ENFORCEMENT UNTIL 2AM, AND CONSIDERATION OF DEMAND PRICING
ON THE METERS. Memorandum from Public Works Director Frank Senteno
and Interim Police Chief Michael McCrary dated May 9, 2013.
RECOMMENDATION: Waive full reading and introduce ordinance; appropriate
funds in the amount of $14,200 for the purchase of 26 meters to add to the
Green Zones, if approved; appropriate funds in the amount of $13,100 to the
purchase of 24 meters to add to Lot E, if approved; direct staff to either come
back with a report to implement demand pricing and propose rate changes or
determine that no further staff work is needed.
f. APPROVE RESOLUTION TO INCREASE BANDIT CAB FINES AND AMEND
TAXI FRANCHISE AGREEMENT TO ADD TAXI VOUCHER PROGRAM AND
STARTER PROGRAM/STAGING RULES. Memorandum from Interim Police
Chief Michael McCrary dated May 7, 2013.
RECOMMENDATION: Adopt resolution to raise the bandit cab fines (5.72.030
and 5.72.040) to $550.00, to add a second amendment to the Taxi Cab
Franchise to institute a fine of $1000.00 for each violation where a taxi company
does not provide a starter as directed, to allow any of the taxi companies that
have franchise agreements to participate in the taxi voucher program, and
establish a taxi staging area on 13th Street.
g. ADOPTION OF ORDINANCE TO AMEND THE MUNICIPAL CODE
AUTHORIZING A CAR SHARING PROGRAM AND APPROVAL OF PERMIT
TO ALLOW CAR2GO N.A., LLC TO OPERATE AS A CAR SHARING
PROGRAM INCLUDING USE OF METERED AND RESTRICTED PARKING
SPACES. Memorandum from Community Development Director Ken Robertson
dated May 7, 2013.
RECOMMENDATION: Adopt ordinance to amend the Municipal Code
authorizing a car sharing program and authorize issuance of Permit to allow Non-
Reserved Carshare Parking in Legal Parking Spaces in City Right-of-Way and
direct staff to take any other steps required to implement the program pending
the effective date of an ordinance authorizing car sharing programs.
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7. MISCELLANEOUS ITEMS AND REPORTS - CITY MANAGER
a. APPOINTMENT TO SOUTH BAY WORKFORCE INVESTMENT BOARD.
Memorandum from City Manager Tom Bakaly dated May 14, 2013.
RECOMMENDATION: That the City Council accept the nomination and initiate
the process to appoint Ms. Denise DiPasquale to fill the South Bay Workforce
Investment Board’s Hermosa Beach Business Private Sector vacancy (Seat 22)
for the term of July 1, 2013 through June 30, 2017.
8. MISCELLANEOUS ITEMS AND MEETING ATTENDANCE REPORTS - CITY
COUNCIL
a. VACANCIES-BOARDS AND COMMISSIONS
SCHEDULE APPLICANT INTERVIEWS FOR EMERGENCY PREPAREDNESS
ADVISORY COMMISSION. Memorandum from City Clerk Elaine Doerfling
dated May 8, 2013.
RECOMMENDATION: Schedule a meeting for a time certain prior to the regular
meeting of June 11, 2013, for the purpose of interviewing applicants for the
Emergency Preparedness Advisory Commission, with appointments to follow at
the regular City Council meeting.
9. OTHER MATTERS - CITY COUNCIL
Requests from Council members for possible future agenda items. No
discussion or debate of these requests shall be undertaken; the sole action is
whether to schedule the item for consideration on a future agenda. No public
comment will be taken.
a. Request from Councilmember Fishman to direct staff to develop a policy
that requires appointed/elected officials not to use home e-mail addresses
but use addresses created by the city.
ADJOURNMENT
May 9, 2013
Honorable Mayor and Members Regular Meeting of
of the Hermosa Beach City Council May 14, 2013
TENTATIVE FUTURE AGENDA ITEMS
TUESDAY, MAY 21, 2013 @ 7:00PM
BUDGET/CIP WORKSHOP
MAY 28, 2013
Public Hearing: Amendment to the Municipal Code to allow and regulate mobile food
vendors within the City of Hermosa Beach, create an administrative permit process within
the Zoning Code, and various amendments for consistency, and adoption of an
Environmental Negative Declaration.
Community Development Director
Public Hearing: Amendment to the Municipal Code to allow and regulate limited special
events/activities on private property within the City of Hermosa Beach and various
amendments regarding special events for consistency, and adoption of an Environmental
Negative Declaration.
Community Development Director
Radio Purchase Fire Chief
Award of Contract – Community Dialogue Community Development Director
General Plan Contract Community Development Director
Award of Contract – Oil EIR Community Development Director
Economic Development Plan City Manager
Landscape and Street Lighting Assessment District Public Works Director
Recommendation to receive and file the action minutes of the Planning Commission
meeting of May 22, 2013.
Community Development Director
Oil Project Status Report City Manager
WEDNESDAY, MAY 29, 2013 @ 7:00PM
JOINT MEETING WITH THE HERMOSA BEACH CITY SCHOOL DISTRICT BOARD OF TRUSTEES
JUNE 11, 2013
Food Truck Code Amendments Community Development Director
Electric Car Purchase – Policy Discussion Public Works Director
Carbon Neutral – Policy Discussion Community Development Director
Bar and Tavern Update Interim Police Chief
July 4th Update Interim Police Chief
JUNE 25, 2013
Public Hearing: Review delinquent refuse bills for the purpose of ordering said delinquent
charges be placed on the property tax bill as a special assessment. The assessment would
affect only those properties with refuse bills delinquent as of March 31, 2013.
City Manager
Recommendation to receive and file the action minutes of the Public Works Commission
meeting of May 15, 2013
Public Works Director
Recommendation to receive and file the action minutes of the Planning Commission
meeting of June 18, 2013.
Community Development Director
MORE
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PENDING ITEMS
Consideration of reduction of business license fee request from Carol G. Weiss, Ph.D.. Finance Director
Procurement Policies - RFP City Manager
Ethics Policy City Manager
Review of Pension Bonds Finance Director
Short Term Rentals Community Development Director
South Park Design Contract Public Works Director
Building Code Amendments – Adjacent Property Owner Protection Community Development Director
Page 1 of 4
MINUTES
EMERGENCY PREPAREDNESS ADVISORY COMMISSION
MONDAY, MARCH 4, 2013 - 7:00 P.M.
CALL TO ORDER
7:00 p.m.
PLEDGE OF ALLEGIANCE
ROLL CALL
Gila Katz, Alan Benson, Tracy Hopkins, Carol Russell, George Schmeltzer, Ken Hartley,
William Hallett
STAFF: Steve Johnson, Interim Police Chief; David Lantzer, Fire Chief
ANNOUNCEMENTS
None
PUBLIC PARTICIPATION
John Lauren of the Hermosa Beach Disaster Service Workers provided information on the
volunteer group and the services they provide. The group meets every third Tuesday of
the month at 7:30 p.m. in the Emergency Operations Center (EOC). Training events are
conducted in every meeting. The April 2013 meeting will include an overview of Map
Your Neighborhood. Members of the public and the commission members were invited
to attend. More information is available at hbdsw.org
PRESENTATIONS
Commissioner Katz shared information she received at an Emergency Preparedness
meeting in Downey which included earthquake and flood checklists. Commissioner Katz
suggested Hermosa Beach use the information provided to build a stronger emergency
response team and also suggested the City plan a fire drill for City Hall and the
Community Center.
1. APPROVAL OF MINUTES FROM THE MEETING OF JANUARY 7, 2013.
Motion by Commissioner Katz to approve the minutes from the meeting of January 7,
2013 as written, seconded by, (inaudible) Vote: 6-0, abstained 1 (Commissioner Hartley
absent)
Page 2 of 4
2. MONTHLY E-NEWSLETTER ARTICLE - TIP OF THE MONTH.
The following eNewsletters will be posted on the City's website:
a. Helping Children Cope with Disaster
b. Be In Communication - Have a Portable Battery Operated AM/FM Radio
3. REPORT BY WEBSITE SUBCOMMITTEE. Verbal report (Commissioner Benson).
Commissioner Benson advised he will be forwarding finalized pages to Chief Lantzer and
Sylvia Moreno to be added to the website.
4. BUSINESS EMERGENCY PREPAREDNESS PROGRAM UPDATE Verbal report
(Commissioners Benson, Hartley and Russell).
Commissioner Russell advised this item should be removed from the agenda until further
notice. This project is on hiatus.
5. REPORT BY GOALS AND OBJECTIVES SUBCOMMITTEE. (Commissioners
Katz, Russell, and Schmeltzer).
Commissioner Russell advised this item has been completed and requested it be removed
from the agenda.
6. COMMUNITY PREPAREDNESS EVENT - HERMOSA PREPARED!
(Commissioner Russell)
Commissioner Russell submitted a brief outline. A tentative date for the one day event will
be during the last weekend of September, 2013. Members from the Hermosa Beach
Disaster Service Workers, CERT, Hermosa Beach Amateur Radio Association
and Hermosa Beach Neighborhood Watch will be in attendance, as well as high quality
speakers from various organizations, including the Seismology Institute. A discussion took
place regarding how to best notify the community of this upcoming event. More details
will be provided at the next EPAC meeting.
7. REPORTS
a. HERMOSA BEACH DISASTER SERVICES WORKERS (HBDSW)
Chief Lantzer advised final drafts of the first two formal policies have been
completed. They will continue working on polices one at a time in order to clearly
define expectations and provide guidance for the HBDSW members.
Page 3 of 4
b. HERMOSA BEACH AMATEUR RADIO ASSOCIATION (HBARA REPORT AND
EMERGENCY OPERATIONS CENTER (EOP UPDATE. Oral report from
Commissioner Hartley, Founder HBARA.
Commissioner Hartley advised the Education Foundation contacted him regarding
internet access for the Hearts of Hermosa event. Since the EOC is on a separate data
stream, not comingled with any City data, the use was approved and the EOC will
now be able to use two pieces of donated equipment as a result. The programming
of the equipment used by the Ed Foundation will allow for the setup of a wireless
access point which will cover part of the EOC parking lot. HBARA will again
participate in Jamboree on the Air which will take place June 2013. The HBARA
members will broadcast for 24 hours, making as many contacts as possible. HBARA
is hoping to increase their score this year, as they did last year.
c. OFFICE OF DISASTER MANAGEMENT - AREA G REPORT (South Bay Area of
Los Angeles County). - Oral Report from Jeff Robinson, Executive Director.
Jeff Robinson advised there will be a repeat of the Golden Guardian 2008
exercise. Concerns cities had from the 2008 exercise will be addressed during this
year's exercise. All 14 cities in Area G will be participating this year, and out of the
88 cities in Los Angeles County, 51 will be participating. Jeff encouraged EPAC
members to register for an Emergency Management Course being held at the
National Fire Academy/Emergency Management Institute in Emmitsburg, MD. This
course addresses preparedness and response in emergency situations, based on an
earthquake, and is scheduled for July 22-25, 2013. Details can be found at
training.fema.gov/emi, Course No. E910. A Tsunami Preparedness week is planned
for March 25-29, 2013. Tsunami inundation maps can be downloaded from the
tsunami.ca.gov website.
d. FIRE CHIEF REPORT
Chief Lantzer advised 4 of the 6 Chevron coker drums to be transported from King
Harbor to the El Segundo refinery have been completed; the event has gone very well so
far.
i. CODERED UPDATE
CodeRED Counts
Chief Lantzer distributed the CodeRED Counts by Quarter report to all
EPAC members. The 2013 first quarter numbers indicate an overall increase
in enrollment. Commissioner Hopkins asked that EPAC members remind
local businesses they visit to sign up for CodeRED.
Page 4 of 4
e. POLICE CHIEF REPORT
Interim Chief Johnson advised he, along with Chief Lantzer and the City Manager,
met February 6, 2013 with the school superintendent and both principals from the
local schools to discuss preparedness and active shooter scenarios. He advised it was
a very comprehensive meetings and he hopes to include Our Lady of Guadalupe in
future meetings.
8. COMMISSION MEMBER REOUESTS FOR FUTURE AGENDA ITEMS.
Commissioner Schmeltzer: Carbon Monoxide Awareness/Community Outreach
Commissioner Hartley--Earthquake Shutoff Valves in Homes
Commissioner Katz: Emergency Preparedness for Seniors
9. ADJOURNMENT. Page 1 of 2
Motion by Commissioner Schmeltzer to adjourn to the meeting of May 6, 2013, seconded
by Commissioner Russell, Vote: 7-0
PARKS, RECREATION AND COMMUNITY RESOURCES
ADVISORY COMMISSION
MINUTES OF THE APRIL 2ND, 2013 MEETING
The meeting was called to order by Commissioner Maxwell
Pledge of Allegiance
Roll Call
Present: Commissioners Bill Sigler, Laura Raymond, Jeff Maxwell and Robert Rosenfeld
Assistant to the City Manager Diane Strickfaden
Senior Recreation Supervisor Kelly Teeter
Approval of Minutes: February 5th, 2013
Motion by Commissioner Laura Raymond to approve Minutes of February 5th, 2013
Commissioner Bill Sigler seconded the motion.
All Ayes
Public Comment
No public comments.
Matters for Commission Consideration
A. Review of Special Event Application for Hurley’s Rip My Shred Stick Surf Contest
Strickfaden presented the special event application for a Youth Surf Contest for ages 16 and
under where pros are present to teach the youth how to surf. It’s a low impact event. Staff
recommends approval in the interest of promoting surfing in the City of Hermosa Beach.
Motion by Commissioner Robert Rosenfeld to approve the Special Event application for Hurley’s
Rip My Shred Stick Surf Contest. Commissioner Laura Raymond seconded the motion.
All Ayes
B. Review of Special Event Application for USC Spring Football Rally
Strickfaden presented the application for the USC Spring Football Rally, which is a two hour
football pep rally on Pier Plaza, to get fans excited about the up and coming season. The event
brings out the USC band, song girls, and football coach. Previous events were held in L.A. Live
and South Coast Plaza.
Daniel Zerunyan, the event promoter answered questions about the event, stating that
Tickets will not be sold and promotional information will be available if they would like purchase
tickets at a later date.
Strickfaden answered questions stating that the need for porta-potties will be assessed after the
site visit, and fees and any necessary permits, which could include an amplified sound permit or
film permit will also be assessed.
Maxwell asked if porta potties were still needed when we consider the bathrooms already at the
pier? Strickfaden stated that it depends on if the bathrooms are functioning because of the pier
closure.
Sigler asked about conflicts with the Hermosa Beach 5000 and Strickfaden stated that event is in
the morning and ends at about 10-11am. The rally doesn’t start set up until noon.
Motion by Commissioner Bill Sigler to Approve the Special Event application for the USC Spring
Football Rally. Commissioner Robert Rosenfeld seconded the motion.
All Ayes
C. Review of Outdoor Fitness Permit
Kelly Teeter presented a proposed outdoor fitness permit program. The program was developed
to address problems with unauthorized classes taking place at the beach and some parks, as
well as correct inequities with existing and legal contract class programs. The Outdoor Fitness
Permit would allow instructors to get a blanket permit for a 6 month period for various types of
instruction. The permit would limit the instructor to one of 4 locations:
The beach between 11th and 14th street, which is known as our commercial zone, and it
would have to be at least 50 feet from the strand.
Valley Park,
South Park, and
Edith Rodaway Park, which we also permit for Park Reservations.
The permit times for the beach would be 6am-sundown with parks 8am-sundown. Fees would
include a $50 application fee, $100 permit fee & 15% of the gross receipts. The permit mirrors a
permit program in the City of Manhattan Beach and other cities.
Sigler stated his support for the program but asked staff to look at the price which he thought
might be too low at $100.
Raymond and Sigler discussed limiting the number of people in a class to between 5 and 10.
Maxwell stated that charging a percent of gross can lead to fudging of the receipts to keep
that amount low. He suggested a flat fee.
Rosenfeld expressed concern that it would be a financial burden for those who only coach 2-4
people.
Maxwell and Sigler supported a permit for weekdays only.
Raymond expressed support for enforcement.
Maxwell asked about having parking enforcement assist with enforcement.
Motion by Commissioner Bill Sigler to approve the Outdoor Fitness Permit with the understanding
that staff will incorporate Commission’s recommendations. Commissioner Laura Raymond
seconded the motion.
All Ayes
D. Special Event Application Fees
Sigler recused himself from the discussion.
Teeter presented recommendations on a proposed fee structure for Special Event Applications.
This does not include other Special Event Fees such as for staff costs, or the event itself. Teeter
presented a survey of other agency fee structures. That study indicated that Hermosa Beach is
the only municipality with a different rate for non-profit organizations. Other agencies base their
fees on size, location, and time of application submittal. Teeter presented two options for the
Commission to consider:
Option A structured the fees based upon the type of entity giving the event (ie non profit
vs commercial) and significantly lowered the existing non profit application fee.
Option B mirrors L.A. County Beaches and Harbors special event program which provides
for a small, standard fee for all types of applicants, but takes a percent of gross receipts.
Maxwell supported Option A’s higher amounts as he thought that would ensure the producers
followed through with events. He stated he didn’t like the % of gross idea, as producers would
be motivated to hide receipts.
Teeter described what costs the application fee is to cover per Raymonds request.
Raymond suggested that staff look at the Long Beach structure. Raymond also asked how
producers got away without paying the application fee in the past, and Teeter responded that
staff is looking at ways to streamline fee waiver requests.
Strickfaden stated that the intent of lowering the application fee for non-profits is to address the
continuing request for fee waivers.
Sigler supported the tier idea. As far as the 15% request, no one from the City will audit these
groups. The City doesn’t have the time. With Option A, looking at the non-profit’s figures being
so low, some are doing better than others. The tier gives more subjectivity.
Raymond suggested presenting a third option with the tier. I think costs are based on the impact
of these events. With non-profit groups, the impact isn’t that high, and I think they would fall into
the lower tier.
Sigler stated that it would be good for the city to verify that non-profits are putting their money
to a charitable organization.
Raymond expressed concern about past situations where people borrowed other another’s
non-profit status to put on an event.
Rosenfeld stated he would like some assurance that the fee covers expenses involved. There
needs to be some kind of structured recognition so we don’t get in debates over who’s what.
Teeter: So you mean clear definitions between each tier?
Maxwell: All the non-profits have to do is go to City Council, plead their case, and get away with
it. If we made it more difficult and they had to produce where profits went the year before, it
would be another hurdle.
Sigler: I think that would be a great idea, to show where the money goes.
Strickfaden stated that this year we are asking for the Form 990, which is filed at the end of the
year and we will see it after the event.
Motion by Commissioner Laura Raymond for staff refines the proposal and brings it back at the
next meeting. Commissioner Robert Rosenfeld seconded the motion.
All Ayes
Staff Report(s)
A. January/ February 2013 Activity Report
Teeter: We are returning with increases in department revenue. In January revenues totaled to
$677,912, an increase in 9% from year prior. At February we are at $768,759.36, an increase in
12% from the year prior.
B. City Upcoming Special Events and Excursions
Rosenfeld discussed excursions and the upcoming Surfer’s Walk of Fame.
C. Hermosa Five-O Senior Center Calendar and Updates
Rosenfeld presented the Hermosa Five-O Senior Activity center calendar.
D. Update on South Park Project
Strickfaden provided an update on the South Park project.
Commissioner’s Reports
A. Community Garden Project – Maxwell/Rosenfeld
Maxwell: 1/8 of the hockey rink is full with the Community Garden.
Rosenfeld: The Community Garden is going strong.
Kari Walker: I am the president of the Community Garden. We have found a location for
permanent side but are fundraising to get the money for it.
B. Community Theater – DeMaderios/Raymond
Raymond: No progress.
Teeter: Still waiting on financial clarification from Finance Department.
C. Friends of the Parks – DeMaderios/Rosenfeld
No update.
D. Hermosa Arts Foundation – Maxwell/Sigler
Sigler: June 8th and 9th is the Art Walk.
E. Historical Society/Museum – DeMaderios/Raymond
No update.
F. South Park Master Plan – DeMaderios/Raymond
See D. Update on South Park Project
Items Requested by Commissioners
No requests.
Other Matters
A. Discussion About Smackfest Volleyball Tournament
Sigler: Thanks to staff, commissioners who passed Smackfest. We have a long list to abide by but
it’s going to be a great event.
Motion by Commissioner Laura Raymond to adjourn the meeting.
Commissioner Bill Sigler seconded the motion.
All Ayes
Adjournment
What is a Bicycle Sharing System?
A bicycle share system, or bike share, is a self-service rental system where individuals
can rent and return a bicycle anywhere within a network of stations.
Bicycle Sharing System Elements
•A kiosk-based system of bikes that are affordable, clean and simple
to use
•Usage fees are incentivized for high-turnover and rides of 30
minutes or less to incur no usage fees
•Where you want it: modular, portable, wirelessly connected and
solar powered
•Easy access: regular users can purchase a subscription and receive
an RFID key; daily users and tourists can purchase a 24-hour pass
•Bicycles can be accessed at kiosk stations located within a few
blocks of each other
•Stations are located in close proximity for quick trips where users
live, work and go to school
Why is the Popularity of Bike Share Spreading?
Simplicity
Users register for access, then “Rent, Ride, Return”, and
repeat the process at their leisure.
Ease Of Access
Regular users can purchase a subscription and daily users can
buy a day pass via credit card at any kiosk without long term
commitment.
Ride Anytime
24-7 access to the bicycles provides customers with
convenient transportation at times not available via public
transit.
Convenient Locations
Bike share stations are located near popular destinations
such as employment centers, commercial districts, tourist
attractions, colleges and universities and transit stops.
Quick Turnover
First 30 minutes are free of usage charge to increase bicycle
circulation and frequency of rides.
Who is Bike Nation?
Incorporated in 2009, Bike Nation provides privately funded public bike sharing systems to cities, agencies and other
entities. The company is a leader in the bike share industry by providing fourth generation technology and bikes. Bike
Nation strives to offer an affordable user-friendly and healthy alternative to polluting forms of transportation. The
company is headquartered in Tustin, California.
Bike Nation is State-of-the-Art
•All Bike Nation bike share stations are manufactured
in the U.S.
•Bike Nation bicycles are manufactured in the U.S. and
assembled in southern California.
•Bike Nation monetizes its investment through a
combined advertising – sponsorship, membership
driven business model.
•Bike Nation’s community planners work with City staff
to develop an integrated and connected community-
based transportation system. Our systems become
part of the overall transportation fabric.
How Bike Share Works
It’s That Simple!
1.Register online or at any Bike Nation kiosk.
2.Pick up a bicycle at the nearest station.
3.Pedal away to commute, explore, exercise or just for fun!
4.Return the bike to any station.
5.Repeat the process as much as you like!
Transactions:
Bike Nation kiosks only use debit or credit cards to complete transactions. Individuals who do not have a credit card
can pay by prepaid Bike Nation debit card.
Bike Nation’s Technology
Bike Nation develops and owns all it’s intellectual property. The software is developed internally, by Bike Nation staff
thereby giving us greater control and flexibility. We control 100% of the manufacturing of bike share stations and
bicycles.
Bike Nation has various built-in convenience features
•Bike Share stations utilizes proven kiosk architecture, originally
developed in 1997, that has gone through several generations of
enhancements.
•Bicycles utilize Airless Tires and Chainless Shaft Drivetrains.
•Kiosks are modular, portable, wirelessly connected and solar
powered.
•Kiosks and bicycles are equipped with RFID for logistical
balancing and identification.
•Kiosks and system is mobile device ready for convenient user
interaction with maps, way finding to additional stations, and
overall functionality.
•Bikes are fitted with active GPS devices that record a users trip
time and distance
Member Benefits
Member RFID Key Card
Personal key card allows Annual Members the ability to
bypass the kiosk and rent bikes directly from the dock, making
rentals even simpler.
Mobile Application
System users can find stations, available bikes/docks and view
metrics on their mobile phone.
System Website
To create public awareness as well as provide system specific
information, Bike Nation creates a community website that
displays useful information for users. The website provides
Members with a DASHBOARD where they can view
personalized data such as distances ridden, trips taken, carbon
reduction and money saved.
Kiosk
4th Generation Modular Kiosk System
A plug and play system that is portable, expandable and is easy to
install, remove, replace, repair and relocate.
A Ground Up High-Grade Industrial Design
Designed from the ground up specifically for heavy urban use as a
public system, with custom components which optimizes reliability,
durability and function. Sturdy enough for any climate.
Uniform Interface
All operating systems within the kiosks are identical, making the
process of renting seamless regardless of location and system. Time-
tested software proven to be extremely reliable and easy to use.
Solar Powered and Wireless Communication
No wires, no emissions, no excavation and no power lines! Reduces
associated costs and installation times. Solar power produces zero
emissions and promotes sustainable equipment infrastructure.
Made In America!
Bike Nation Kiosks are designed and manufactured in Southern
California with American Components!
Bicycle
Built for Safety and Low Maintenance
Airless tires and chainless drive shafts enhance user safety and lower maintenance costs. Our bike’s step through
frame features a low center of gravity for maximum stability. Additionally, the active front/rear lighting and retro-
reflective paint ensure that our users will have the safest ride possible.
Built for Comfort
Adjustable seat height and ergonomic frame geometry accommodate
a wide range of rider sizes and provide maximum rider comfort.
Built to Last
The bicycle is designed to the highest industrial standards
•Tamper-proof seat, wheels, handle-bars and drive train
•Puncture-resistant, airless tires with reflective sidewalls
•Patented Shaft-Drive technology requiring no chain
•Aluminum frame durability – rustproof and lightweight
•A variety of safety features incorporated into the design
Made in USA
•Designed, powder-coated and assembled in the U.S.
•Buy American Certified.
Docking Stations
Modular Units
Plug and play setup capabilities allows rental stations to be
tailored to each location’s specifications for a perfect fit.
Expandable
Docking stations are easy to install, remove, replace,
relocate and repair, allowing for infinite possibilities in high-
demand areas.
Secure Bicycle Storage
Docking stations lock on to bicycles by the frame and front
wheel, providing excellent bicycle security!
Easy Access
Subscribers can waive their Bike Nation RFID key card to take
a bike and be on their way in less than five seconds.
Membership Rates & Usage Fees
The cost to use Bike Nation is the combination of a one-time membership fee and the incurred trip fees after the initial
thirty minutes. We have modeled our system to be cost-effective for users to take short trips, and utilize the system
throughout the day.
Subscription Prices Trip Fees
24-Hour $6.00
72-Hour $12.00
7-Day $25.00
30-Day $35.00
1-Year $75.00
Senior/Student $50.00
0-30 Minutes No Charge
31-60 Minutes $1.50
60-90 Minutes $4.50
Each additional ½ hr. + $6.00
The usage fees are designed to encourage users to return
their rented bicycle within the first 30 minutes, making
the same bicycle available for another customer.
Social Benefits
•All Bike Nation is Buy America compliant. The Bike Share stations are completely manufactured and assembled in Santa Ana,
CA. Our bikes are manufactured in the US and assembled in Tustin, CA.
•Bike Nation provides a first mile/last mile transportation solution that is typically difficult for transportation agencies to
address, enhanced overall mobility around the Region and increased access to the Regional transportation system.
•There are numerous societal benefits associated with bicycling that increase quality of life: improved air quality, increased
physical activity, increased economic activity from bicyclist shoppers, decreased traffic congestion, and an increased sense
of community within bike friendly areas.
•Bike Nation, through its community bicycle ambassador program, provides educational services to aid the community in
both maintenance and safe cycling practices; in doing so we help create and support bicycle programs in the immediate and
surrounding areas.
•Bike Nation develops community-based outreach programs and regularly participates in community events to build
awareness and grow system usage.
Environmental Benefits
Bike Nation bike share systems are perfectly aligned with the Region’s Sustainable Communities Strategies Initiative. Bike sharing
also increases the convenience, reliability, safety and speed of the Region’s transportation system, making it a perfect solution to
first/last mile challenges. Consider that:
•The World Watch Institute found that 90% of emissions in a 7-mile trip are generated in the first mile before engine warms up.
•67% of all trips in a metropolitan area are less than 3 miles, as are 56% of all auto trips.
•32% of all taxi trips are less than one mile.
•Rides under 2 miles are often quicker to take by bike, and running errands by bike saves both time and the environment.
Such trips can be replaced by a Bike Nation bicycle in under 25 minutes
By providing the Bike Nation System to communities, we can effectively reduce the number of daily automobile trips taken. Both
Air Quality and Congestion-based regulations demand a reduction in pollutants and traffic, but this is a difficult objective with a
steadily increasing population.
•Bike Nation’s bikes are equipped with active GPS devices and record time and trip distance. This data is converted into
emission (carbon) reduction, calorie burn, and energy savings.
Unique Differentiators
•Bike Nation is a US owned and operated bike share company based in Orange County and the only provider that offers a
privately funded bike share program without any government funding or operating subsidies.
•The Bike Nation system is Buy America compliant, our kiosks and bicycles are Made in America with American materials
and labor.
•Bike Nation controls all facets of the bike share system; manufacturing of stations, development of software and
manufacturing bicycles.
•Bike Nation’s bike share program is powered through solar energy with special purpose American made batteries that
provide back up power and system security.
•Bike Nation software is designed to analyze ride data including calculating carbon offset credits.
•Proprietary software for backend practices and customized system analytics that assist with load balancing,
maintenance, and determining daily usage patterns per station, helping our Street Team with rebalancing and improving
operational efficiency.
•Universal Membership allowing seamless interoperability between all community bike share programs.
•All Bike Nation bicycles utilize airless tires and a chainless shaft-driven drive-train.
Bike Nation Bike Share Station