HomeMy WebLinkAboutPC Resolution 15-13 - (TA auto sales signs)RESOLUTION P.C. 15-13
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
HERMOSA BEACH RECOMMENDING CITY COUNCIL APPROVAL OF AN
ORDINANCE AUTHORIZING THE ERECTION OF EXTENDED TEMPORARY
SIGNS BY AUTOMOBILE DEALERS WITH FRONTAGE ON PACIFIC COAST
HIGHWAY FOR AN ADDITIONAL ONE-YEAR PERIOD AND SUPERSEDING
ANY PROVISIONS OF THE ZONING ORDINANCE INCONSISTENT THEREWITH
The Planning Commission of the City of Hermosa Beach does hereby resolve as follows:
SECTION 1. On February 25, 2014, the City Council of Hermosa Beach initiated a code
amendment to the Municipal Code to allow automobile dealers to continue to display banner -type signs at
their businesses along Pacific Coast Highway for a period not to exceed one year during which time the
effects could be studied. On April 15, 2014 the Planning Commission adopted Resolution 14-7
recommending a maximum of 100 square feet of sign area (only one face of a double -face sign would
count toward the total), with a maximum height of 20 feet. The City Council on June 24, 2014 adopted
Ordinance 14-1347, a temporary regulation authorizing extended temporary signs by automobile
dealers for a one-year period from the effective date of the ordinance.
SECTION 2. The Planning Commission held a duly noticed public hearing on April 21, 2015 to
consider a text amendment to allow banner type signs for auto dealers with frontage on PCH on a
permanent basis (TEXT 15-1).
SECTION 3. The proposed amendment is exempt from the California Environmental Quality
Act per CEQA Guidelines Section 1506(b)(c) of Title 14 of the California Code of Regulations on the
basis that the proposal is limited to the Pacific Coast Highway corridor only to legalize existing
signage for auto dealers of which there are only three, and any new dealership requires a conditional
use permit which provides the opportunity to restrict signage, the amendment is a minor adjustment of
existing regulations, and the proposal is consistent with the intent of the General Plan and Zoning
designations to support highway oriented uses.
SECTION 4 The Planning Commission hereby recommends City Council extend the
temporary ordinance for an additional one-year period allowing banner type signage for automobile
dealerships on Pacific Coast Highway for another year.
VOTE: AYES: Comms.Allen,Hoffman,Perrotti,Pizer,Chmn.Flaherty
NOES: None
ABSTAIN: None
ABSENT: None
CERTIFICATION
I hereby certify that the foregoing Resolution P.C. 15-13 is a true and complete record of the action
taken by the Planning Commission of the City of Hermosa Beach, Calitoniia, at its r gular meeting of
April 21, 2015.
r
Michael Chairman Flaherty, Chai
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April 21, 2015
Date
Secretary