HomeMy WebLinkAboutPC Resolution 14-07 - (Temp Auto Dealer Sign)RESOLUTION P.C. 14-7
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
HERMOSA BEACH RECOMMENDING CITY COUNCIL APPROVAL OF
AN ORDINANCE AUTHORIZING THE ERECTION OF EXTENDED
TEMPORARY SIGNS BY AUTOMOBILE DEALERS WITH FRONTAGE
ON PACIFIC COAST HIGHWAY FOR A ONE-YEAR PERIOD AND
SUPERSEDING ANY PROVISIONS OF THE ZONING ORDINANCE
INCONSISTENT THEREWITH
The Planning Commission of the City of Hermosa Beach does hereby resolve as follows:
SECTION 1. On February 25, 2014, the City Council of Hermosa Beach initiated a code
amendment to the Municipal Code to allow automobile dealers to continue to continuously display
banner -type signs at their businesses along Pacific Coast Highway for a period not to exceed one
year during which time the effects can be studied.
SECTION 2. The Planning Commission held a duly noticed public hearing on April 15,
2014 to consider adopting a temporary regulation to allow such signs (TEXT 14-2).
SECTION 3. The proposed temporary regulation is exempt from the California
Environmental Quality Act per CEQA Guidelines Section 1506(b)(c) of Title 14 of the
California Code of Regulations on the basis that the proposal is limited to the PCH corridor only
to legalize temporary existing signage for a limited period of time for to auto dealers of which
there are only three, and any new dealership requires a conditional use permit which provides
the opportunity to restrict signage, the amendment is a minor adjustment of existing regulations,
and the proposal is consistent with the intent of the General Plan and Zoning designations to
support highway oriented uses.
SECTION 4. The Planning Commission hereby recommends City Council approval of
the proposed ordinance attached hereto as Exhibit A.
VOTE: AYES: Comms.Flaherty, Hoffman, Perrotti, Chmn. Allen
NOES: Comm. Pizer
ABSTAIN: None
ABSENT: None
CERTIFICATION
I hereby certify that the foregoing Resolution P.C. 14-7 is a true and complete record of the
action taken by the Planning Commission of the City of Hermosa 13cach Cali lornlia, at its
rcgLiI Ar meeting of April 15, 2014.
Kelit Af sir Chairman �oba i kon„ Secretary
Date
Exhibit A
ORDINANCE NO.
AN ORDINANCE OF THE CITY OF HERMOSA BEACH
AUTHORIZING THE ERECTION OF EXTENDED TEMPORARY
SIGNS BY AUTOMOBILE DEALERS FOR A ONE-YEAR PERIOD AND
SUPERSEDING ANY PROVISIONS OF THE ZONING ORDINANCE
INCONSISTENT THEREWITH
The City Council of the City of Hermosa Beach does hereby ordain as follows:
SECTION 1. Notwithstanding anything to the contrary in the Zoning Ordinance,
extended temporary signs are permitted for on -site identification purposes for automobile dealers
located on Pacific Coast Highway for a period of one year from the effective date of this
Ordinance. Extended temporary signs shall be treated as temporary signs under the Municipal
Code Section 17.50.030 and Section 5497(g) of the California Business and Professions Code,
subject to compliance with the standards set forth in Section 2 hereof.
SECTION 2. Notwithstanding anything to the contrary contained in the Municipal Code
governing temporary signs, the following regulations shall govern the display of extended
temporary signs:
1. Extended temporary signs shall be permitted only at automobile dealerships with
frontage on Pacific Coast Highway.
2. The total square footage of all extended temporary signs shall not exceed one hundred
(100) square feet. Only one face of a double -face sign shall be counted when
determining sign area.
3. Extended temporary signs shall exclusively identify businesses that principally sell
automobiles operating on the same premises and shall contain no other advertising
whatsoever. Extended temporary signs shall include only the name of the business
and/or the product or service provided by the business at that location.
4. The maximum height of pole or freestanding extended temporary signs shall be
twenty (20) feet above grade.
5. Extended temporary signs shall be professionally produced using high quality
materials.
6. Extended temporary signs shall be securely attached, not create a hazard or nuisance
and maintained in a clean condition, free of rips, tears, holes, and graffiti.
7. The allowance for extended temporary signs is in addition to temporary signage
otherwise allowed by Municipal Code Section 17.50.210.
8. No extended temporary sign shall be displayed until an application for an extended
temporary sign is made in writing on forms furnished and approved by the building
official. Such application shall contain the location, type of materials, square footage,
and height of the proposed extended temporary sign(s), as well as the name and
address of the business owner.
SECTION 3. This Ordinance does not create a vested right to continued display of
extended temporary signs beyond the expiration of this Ordinance, or otherwise alter the
character of such signs as anything other than "temporary" within the meaning of Section
17.50.030 of the Municipal Code and Section 5497(g) of the California Business and Professions
Code. Upon the expiration of this Ordinance, extended temporary signs shall be treated as
temporary signs displayed beyond the authorized duration and shall be immediately removed by
the business owner or subject to removal without compensation by the City pursuant to Business
& Professions Code section 5497(g).
SECTION 4. This Ordinance and the regulations set forth herein shall remain in effect
until ....................... ........... __2015, at which time they shall expire and be of no further force and
effect.
SECTION 5. Pursuant to the Code of Civil Procedure Section 1094.6, any legal
challenge to the decision of the City Council must be made within 90 days after the final
decision by the City Council.
PASSED, APPROVED and ADOPTED this ...— of ....2014 by the
following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
PRESIDENT of the City Council and MAYOR of the City of Hermosa Beach, California
ATTEST: APPROVED AS TO FORM:
City Clerk City Attorney