HomeMy WebLinkAbout07/18/91A LOOK AT THE HERMOSA BEACH
CHAMBER OF COMMERCE
OFFICE AND EQUIPMENT
Office Quarters: The Chamber has a 5 year agreement for its present
office quarters. Rent is on a graduated scale
from the current $1,275 per month at present to
$1,495 per month the final year. Most interior
repairs and maintenance are the chamber's
responsibility. The building is old so it is
anticipated that these costs will be substantial
each year.
Equipment: The Chamber has a new copy machine, for which we pay
$254.73 per month on a 3 year contract. We have one
electic typewriter, a computer and printer, FAX
machine, postage machine and scales, microwave oven and
P.A. System. Some of these items will need to be
upgraded or replaced. We have two telephone lines and
4 instruments. We also have an alarm system.
Furnishings: We have 4 desks, chairs, a new counter, a board room
table, helium tank, hand truck and canopy. Some of
this furniture will also need to be replaced. There
is a need for more cabinets and storage space.
Partitions have been considered.
ACTIVITIES/PROJECTS/CONTRIBUTIONS
A. Community Contributions
1. Canine Dog Program $1,000.00
2. Medal of Valor 250.00 per year
3. County Lifeguard Association 750.00 per year
4. Community Foundation 7,000.00
(for Marquee)
5. Candidates Forum 125.00
6. Christmas Decorations 2,500.00 per year
7. Christmas Party Downtown 300.00 per year
8. Cereal Bowl 50.00 per year
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9. South Bay Dream Makers $ 50.00 per year
10. Chamber Scholarship 2,000.00 per year
11. Hermosa Beach Schools 45.00
12. Palm Trees 9,800.00
TOTAL $23,870.00 $23,870.00
B. Projects
1. Farmers'. Market -- Began Operation July 1, 1990
2. V.P.D. Realignment -- New commissioners now in place
3. Downtown Revitalization Committee -- Functioning for past
year with good leadership and participation.
4. Fiesta de las Artes -- Long established event which
finances the Chamber
5. New format for Hermosa Sun. Saves chamber approximately
$500 per month
6. Pictorial Directory -- 5,000 delivered to chamber March,
1991
7. R/UDAT Project -- Under way. Chamber has pledged $2,500
for project
8. New Membership Plaques -- Received and delivered at a cost
of $3,100.
C. Activities
1. Ambassadors -- made 380 P.R. calls on members in 1990,
including personal delivery of new membership plaques.
Supervised 5 open houses and 5 Mixers during 1990. Put on
breakfast for new members . Participated in other community
events.
2. Small Business Luncheon -- Attended by 5 members, where Sea
Sprite Hotel was honored as Hermosa Beach "Small Business
of the Year".
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3. Party for John Haddon -- Honored retiring area manager of
the Edison Company.
4. Easter window painting -- Participated in by merchants and
children from Hermosa Valley School.
5. Christmas Lighting Ceremony and Party for Children
Complete with Santa, held on December 4, 1990.
6. Sponsored Halloween Sidewalk Sale
7. Sponsored Christmas Store Decorating Contest
Organizations we are affilited with:
California Association of Chamber of Commerce Executives
Headquarters in Sacramento
Membership dues $250 per year for Wesley Bush and B.J. Conte
(Wesley Bush is a Life Member)
Annual Conference: February
Location: Alternated between north and south. 1992 conference will
be in Newport Beach.
PROGRAMS: CACCE has 4 quarterly board meetings each year. One
during the annual Institute at Stanford University, and one at the
annual conference. the other two are usually in April and October.
The Executive Director ordinarily attends board meetings as he is
the historian and senior active Chamber Executive in California.
When schedules permit both B.J. Conte and Wesley Bush will attend
the annual conference, particularly if it is in Southern
California.
MAJOR BENEFITS: CACCE is primarily organized to assist chamber
executives in improving their proficiency and skills in
administering their chambers. Courses and seminars are offered.
Awards and recognition is given for best newsletters, membership
recruitment, fund raising, etc.
Four major awards are presented each year -- The Executive of the
Year, instituted 2 years ago. Given to the person adjudged as the
top Chamber Executive in the state.
The Russell E. Pettit Award, given to the Executive who has done
the most to encourage new chamber executives to advance in their
field and to attain higher professional standards for all chamber
executives. Wesley Bush won the award in 1977.
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The William E. Hammond Award, is given to a full-time chamber of
commerce executive for accomplishments in his or her first year in
the profession.
The Gerald W. Hathaway Award, presented to the person chosen as the
outstanding chamber staff member each year in recognition of the
contributions to the chamber goals, innovative ideas and
significant achievements to his or her chamber. B.J. Conte was the
winner in 1990.
U.S. CHAMBER OF COMMERCE
Headquarters: Washington, D.C. (Western States Office in Redwood
City)
Membership Dues: $300 per year (Includes Nations's Business
Magazine, Legislative Alerts and other
publications for members of Hermosa Beach
Chamber.
Programs: The Chamber relies on the U.S. Chamber to monitor
legislaton and proposals that affect businesses. They
have excellent research capacities, tax experts, legal
officers and lobbying techniques; provide us with
analyses of various bills and which congressional
leaders support or oppose them. We receive from them
rosters of members of Congress and all the departments,
agencies and committees. The U.S. Chamber puts on the
annual Institute for Chamber of Commerce Executives, a
one-week, intensive training program at Stanford
University.
South Bay Association of Chambers of Commerce (SBACC)
Headquarters: Torrance Area Chamber of Commerce
Program: SBACC works on problems and projects germane to the South
Bay, including legislation. There are 17 chambers
represented in this association. Meetings are held
monthly. A workshop and installation of officers event
is held in Febrauary, the Super bowl of Mixers in October
and a yearly legislative trip to Sacramento.
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CALIFORNIA CHAMBER OF COMMERCE
Headquarters: Sacramento
Major Benefits -- Excellent research on legislation and good
lobbying techniques. Supplies monthly ALERT to member chambers,
advising of bills affecting business. Sponsors the annual Spring
Legislative Conference in Sacramento.
The Hermosa Beach Chamber also holds membership in the California
Downtown Association, the Fair and Festivals Association, Southland
Farmers' Market Association, the Coordinating Council and Friends
of the Library.
PERSONNEL
2 FULL TIME, 2 PART TIME EMPLOYEES
TOTAL PAYROLL: $83,000.000
EXECUTIVE DIRECTOR: WESLEY BUSH. Total years of experience 39
SPECIAL EVENTS COORDINATOR: BETTE JANE CONTE. Total years of
experience 6
SECRETARY/RECEPTIONISTS: MARICELA CHAIDEZ. Total years of
experience 2
SECRETARY/RECEPTIONISTS: BETSY MACALPIN. Total years of
experience 1 1/2
BENEFITS AND SERVICES TO CITY OF HERMOSA BEACH
Funds directly contributed for benefit of city and taxpayers:
1. Canine Dog Program $1,000.00
2. Community Foundation (Marquee) 7,000.00
3. Palm trees on Hermosa Avenue (to date) 9,800.00
4. Christmas decorations (per year) 2,500.00
5. Christmas party (Santa) 500.00
6. County Lifeguards (per year) 750.00
7. Medal of Valor (per year) 250.00
$21,800.00 $21,800.00
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Services in kind:
1. Staff time and material used for Christmas party, Medal of
Valor and palm tree program
* Medal of Valor 30 hrs.
* Christmas Party 24 hrs.
* Palm tree program 22 hrs.
76 hrs. at $20 per hr.
Materials, mailings
$1,500.00
300.00
$1,820.00 $1,820.00
2. Staff time and materials for answering inquiries about Hermosa
Beach
780 hours at $20 per hour $15,600.00
Materials -- maps, brochures,
resource guides, stationery,
postage, photos
(Does not include cost to use
equipment, such as copy machine,
FAX, share of utilities,
computers, etc.)
570.00
$17,990.00 $17,820.00
3. Beautification Projects
Plaques, certificates 750.00
Photo work 40.00
Staff time - 60 hrs. at $20 per hr. $1,200.00
Total contributions in cash and
services in kind to City of
Hermosa Beach, 1990 to 7/1/91
$1,900.00 $1,900.00
$43,510.00 $43,510.00
AGENDA
SPECIAL MEETING HERMOSA BEACH CITY COUNCIL
Thursday, July 18, 1991 - Council Chambers, City Hall
7:30 a.m.
MAYOR
Kathleen Midstokke
MAYOR PRO TEM
Robert Essertier
COUNCILMEMBERS
Roger Creighton
Charles Sheldon
Albert Wiemans
CITY CLERK
Elaine Doerfling
CITY TREASURER
Gary L. Brutsch
CITY MANAGER
Kevin B. Northcraft
CITY ATTORNEY
Charles S. Vose
All Council meetings are open to the public. PLEASE ATTEND.
The Council receives a packet with detailed information and
recommendations on nearly every agenda item. Complete agenda
packets are available for public inspection in the Police Depart-
ment, Public Library, the Office of the City Clerk, and the Cham-
ber of Commerce. During the meeting a packet also is available
in the Council foyer.
PLEDGE OF ALLEGIANCE
ROLL CALL:
CALL TO ORDER - JOINT MEETING OF CITY COUNCIL AND CHAMBER OF
COMMERCE.
1.
Cost/benefit study of Fiesta de las Artes. Memorandum
from Finance Director Viki Copeland and Community
Resources Director Mary Rooney dated July 10, 1991.
2. Consideration of permit fees/sales tax recovery for
Fiesta de las Artes. Memorandum from Finance Director
Viki Copeland and Community Resources Director Mary Roo-
ney dated July 10, 1991.
3. Status of Chamber activities and programs. (Oral)
4. Status of City's activities and programs. (Oral)
5. Progress of downtown beautification efforts. (Oral)
CITIZEN COMMENTS
Citizens wishing to address the Council may do so at
this time.
ADJOURNMENT
July 10, 1991
Honorable Mayor and Members of Special Meeting of
the Hermosa Beach City Council July 18, 1991
COSTS AND BENEFITS - HERMOSA BEACH FIESTA DE LAS ARTES
RECOMMENDATION
It is recommended that the City Council receive and file this
report.
BACKGROUND
The Fiesta de las Artes has been in existence for 14 years.The
fair features artisans, food booths and fundraisers for
non-profit and community organizations.
Historically, the City has granted the Chamber permission to
close off portions of Pier Avenue and Hermosa Avenue for the
event. The City has also provided Police and Public Works
services to assist the Chamber in conducting the fair.
For many years, the City has charged the Chamber for Public Works
services and began charging for Police services with the Memorial
Day Fiesta in 1990. The billing for the most recent Fiesta was
$4,752.53 for both Police and Public Works services.
(a summary of billings is provided as Attachment B)
On February 12, 1991, staff presented a report to the City
Council indicating that the Chamber was paying the City for
direct costs relating to the two Fiestas. The City Council
directed staff to prepare a report, including general, intangible
benefits as well as costs, with the Chamber of Commerce
participating and providing information.
ANALYSIS
Attachment A lists costs and benefits associated with the Fiesta
de las Artes. Values have not been assigned to the items since
most are intangible, somewhat subjective in nature or
unsupported by observed data. Staff intentionally used a broad
perspective in identifying the costs and benefits in order to
encompass all viewpoints (i.e., residential, business, visitor).
BENEFITS
The most obvious tangible benefit of the Fiestas is the funding
provided for the Chamber. The Chamber reports that Fiesta
income represents 75% of their total income and supports their
office operations and programs. In a city our size, the Chamber
simply would not exist as it does today without the dollars
provided by the Fiesta. While the community has displayed
generosity in supporting its non-profit organizations in the
past, the businesses and residents alone could not provide the
$200,000 produced by the Fiestas.
•
Other, less quantifiable benefits, accrue to businesses in the
form of higher sales on Fiesta days or return visitors. These
benefits would be offset somewhat by any businesses who close or
whose business is interrupted on Fiesta days.
Benefit is also received when the Fiestas are viewed as cultural,
community events which enhance the image of the city and foster
positive community identification.
COSTS
The majority of the costs related to the Fiestas are associated
with congestion: traffic, parking and pedestrian congestion. It
is clear that the Fiesta's annual visitorship of around 200,000
does pose a substantial impact on the City and its streets for
the two weekends a year. The reduction in parking and traffic
flow within the city is a definite cost to some businesses and
residents. Of course, these costs to the community would
accompany any major event.
Community Resources Director Rooney, as liaison to the Fiesta,
reports that the Chamber has created, maintained and improved the
event through the years and has been cooperative and responsive
to all City requests for changes. From an operational
standpoint, she indicates that the Fiestas are safe events that
are noted for their standard of excellence. Recently, joint
pre -planning and post -event meetings were instituted by the City
and the Chamber to deal with problems such as pedestrian
crossings, security and street closures.
SUMMARY
This general analysis of the Fiestas is not intended to provide
hard data resulting in an actual net benefit or cost to the
community. The attached listing of benefits and costs does
provide the information for a review of the Fiesta in general and
an opportunity for the City and the Chamber to discuss their
mutual interest in mitigating any negative impacts to businesses
and residents.
The report from the Chamber of Commerce is provided as Attachment
C. Please note that the last page of the report, which is a line
item list of expenses, is marked "confidential" and has been
distributed only to the City Council.
Respectfully submitted,
Mary honey,
Community Res6urces
for of
Viki Copeland
Finance Director
Concur:
4
'kevin B. Northcraft
City Manager
COSTS AND BENEFITS
HERMOSA BEACH FIESTA DE LAS ARTES
BENEFITS
Approximate annual net income to Chamber $100,000
Provides funds for a self-supporting Chamber of
Commerce (75%)
Focal point for Chamber as an organized group
Major fundraiser for 12 community non-profit
organizations
Additional business during event, additional
sales tax to City
Residual effect of return customers, future
business, additional sales tax to City
Cultural community event promotes community
spirit
Image enhanced by positive special event with
minimal security issues
Provides networking opportunity for community
organizations and maintains organized volunteer bank
COSTS
Reduction in available parking
Street closures restrict vehicle access
Business closures/interruption, less sales tax to
City
Traffic congestion results in inconvenience/lost
time
May divert some spending from regular businesses to
the Fiesta
Requires additional City services
ATTACHMENT A
CITY SERVICES PAID BY CHAMBER OF COMMERCE
MEMORIAL DAY 1990
LABOR DAY 1990
MEMORIAL DAY 1991
PUBLIC WORKS POLICE
$468.85
304.64
2057.53
$1326.00*
3410.00
2695.00
* Total costs were $2652.50; Chamber paid half after the fact
and agreed to pay full amount in future
ATTACHMENT B
HERMOSA BEACH CHAMBER OF COMMERCE
Cost/Benefit Analysis -- Fiesta de las Artes
OVERVIEW
The Arts and Crafts Fair has been sponsored by the Chamber of
Commerce for some 15 years. It was started many years ago by a
local group of interested citizens in the downtown area and for
several years they displayed their wares on 11th Street. It
expanded to the area from Hermosa Avenue to the pier and shortly
thereafter became too large for the group to handle. The Chamber
of Commerce took it over and it has since expanded to some 400
artists covering the downtown area of Hermosa Beach from 10th to
14th Street, Hermosa Ave. to the pier head.
Although this event is a fund raiser for the Chamber of Commerce,
it is also a major cultural event in the South Bay. Hermosa Beach
is literally famous for the fair and numerous people look forward
to it and travel lengthy distances to attend and to purchase gifts
and treasures on Labor and Memorial Day weekends. Fairs of this
type actually have followings who travel with the shows to see
certain artists display their crafts.
Because of the ambiance of our show, the size of it, and the
affluence of the.* community, the show is quite popular with the
artists and profitable for many of them. Some artists attend our
show not expecting to sell anything but to gain private commissions
and become known as artists. Many incorporate it into their family
vacations and have family reunions during and at the show.
The area of the art show is perfect with a backdrop of the sea.
The affluence and high education level of the area does not hurt
either. The show is successful in terms of revenue for the Chamber
of course, but it also brings a high class of persons into the area
with money in their pockets, something we do not see much of on 4th
of July and other summer weekends.
The artist themselves are particularly enthusiastic about this
particular show. Many years ago the Chamber of Commerce associated
with the Hermosa Beach Arts Association. They made many
suggestions on how to run a good show. We followed those ideas.
They have significantly enhanced the show. The logo for the show,
having bags, giving out free coffee to the participants, organizing
and having security places for them to park during the show,
maintaining the arts and crafts flavor by not allowing manufactured
materials into the show all came from the artists. Recognizing
good artists by rewarding them not only for their abilities but for
the fine displays and technical competence is another lesson
learned. We've also learned a great deal about transportation,
organization and protection as the show has grown to become a major
event.
(1)
ATTACHMENT "C"
Many of the clean up techniques used in the VPD were developed and
proven in the show.
The Fiesta de las Artes is one of the few positive images of
Hermosa Beach that people have.
BUSINESS BENEFITS
It is estimated somewhere between 200,000 and 240,000 people come
into the downtown area over the six days of the fair. They bring
their wallets with them instead of just beach towels, coolers and
bathing suits, which is typical of most other weekends of the year.
We have no way of knowing what the true economic impact of the city
is, but it is substantial. We do know that some restaurants and
bars sell out of everything that they have. The ice cream store
has had to close in the mid-afternoon because they no longer have
product.
A poll of artists and their families showed they spend
approximately $30 per person locally during each fair. That is a
lot of new dollars coming into the city each year and that doesn't
even include what the visitors spend. Fiesta time is the biggest
weekend of the year for most businesses.
The fair is a major source of income to the Chamber. Our receipts
may total over $240,000, but we spend about $103,000 not including
staff expenses.
Because of this income the HBCC is the 23rd largest in L.A. county
by budget, but only 70th in size and 78th in business volume. This
allows us to have a "full service" chamber in Hermosa Beach, rather
then just an office where they hand out brochures.
We are one of the few Chambers not provided public funds to promote
the city. We provide this promotional event without cost to the
city. As of 1985, we do not receive any in kind service or office
space from the city. We lease a commercial storefront on a main
street in the city, which allows the chamber to offer a high
profile location to effectively service citizens and visitors.
The fairs are the 2 largest activities sponsored by the Hermosa
Beach Chamber of Commerce and are quite ambitious for the size of
our Chamber. However, we have done it so long that we almost have
it on automatic pilot. Sometimes we forget what a real success it
is. Basically we organize for 400 small business people to enter
our community, set up and take down three times in three days: move
100,000 people in and out of our community, provide temporary
transportation, a place for them to park and take care of all their
problems. For the last 15 years, we've done that without a major
police incident, very few hassles from local merchants and all at
(2)
no monetary cost to the citizens of Hermosa Beach.
We have provided a great deal of revenue that the city would not
otherwise experience and given a name to the city that it can be
proud of. It is the most significant economic event in the city.
Seventy-five percent of the Chamber's income is generated by this
particular event.
In many ways the most important outcome of the Fiesta is the cadre
of volunteers who help us each year with these fairs. It maintains
their drive, channels their interest into important community
functions and keeps them available for other events throughout the
year. The Fiesta acts as a focus for the volunteer work in the
City.
The Fiesta ties the city together. It provides the extra money
needed to go beyond just mere survival. It keeps on hand a sharp
group that can organize such things as retirement parties, voter
forums, grand openings, mixers, Farmers Market, City/Chamber
Retreats, etc.
EFFECT ON CHAMBER
The effect on the Chamber is relatively simple. Without the fair
we probably could not operate as we do now. If every business in
the city belonged to the Chamber a feat rarely accomplished, the
income would only provide 30-40% of our present income. The Fair
spends a majority of our money, takes in a majority of money, and
the profit made represents a majority of the money that we have to
put back into community promotional work and direct contributions
to worthwhile community projects. It pulls the majority of our
volunteers, it provides us with the group of people to do other
things within the community. It maintains the organization of the
Chamber of Commerce.
AS A CULTURAL EVENT
The city of Hermosa Beach is beginning to be noted for serious
cultural events i.e. Community Center Events and The Fiesta. One
of the things we have found about our seriously juried show is that
some of the finest artists in all of the United States, Canada and
other countries attempt to exhibit in our show. Consequently, we
get some excellent, capable artists. Some are world renown and
highly respected in their various art categories. As an example,
items shown in the show -exceeding $10,000 in price, although seldom
if ever purchased, emphasize the quality of the event.
Various artist associations throughout the United States rate shows
and make recommendations for artist attendance as well as producing
the data regarding the show. Hermosa Beach Fiesta is one of the
(3)
top rated shows in the entire United States by Crafts Fair
Guide.(see rating excerpts attached) One of the great selling
points of our show is that it is at the ocean, where visitors can
see the beauty of our beaches and the backdrop of the Santa Monica
Bay. It's natural - beautiful in both setting and appeal.
We control the quality of the crafts available, as suggested by the
artists themselves. To "make" our show (i.e. to be accepted by the
jury) is an accomplishment for an artist.
For the last several years, the Playboy Jazz Festival has had its
finals here at the show, testing out new groups to be presented on
opening day of their jazz festival at the Hollywood Bowl. This,
of course, is mentioned nationwide when the Playboy Jazz Festival
is televised in the summer.
The Fiesta is THE major cultural event in the city by virtue of
its size and longevity.
COMMUNITY IMPLICATIONS
With regard to the community implications, thousands of people
regularly participate in the fair as consumers or attendees.
All bona fide chgrities are given complimentary space. For many
it is their biggest source of income. It is a main fund raiser
for:
* Kiwanis
* Rotary
* Knights of Columbus
* Jaycees
* Community Center foundation
* AYSO
* D.A.R.E. - Hermosa Beach Police Department
* Hermosa Beach Fire Fighters Association
* Boy Scouts
* Hermosa Valley PTO
* Sister Cities
* Friends of the Arts
The Red Cross Bloodmobile has collected hundreds of pints of blood
over the years.
IMPLICATIONS TO CITY
The Hermosa Beach Fiesta de las Artes sponsored by the Chamber of
Commerce, is a major event in the community. There is nothing else
of any comparison whatsoever. It is one of the events the city is
famous for and it draws people into the community and shows our
best image.
(4)
From a police standpoint, it is one of the easier large weekends
they have.Positive publicity is created by the Fair. In fact it
is one of the only things that regularly gives the city a good
image .The City gets far fewer complaints on fair weekend than other
similar weekends, and it still gets paid for services it would
normally provide for free.
In conclusion, we feel the Fiesta is an extremely important civic
event for our community and deserves the continued support of the
city. The event has the support of the citizens as exhibited by
their continued attendence and volunteer efforts. In terms of
cost/benefits, there is a lot more than dollars which have to be
taken into account. The effort expended by citizens and community
groups to make this event a success help to create internal ties
within the community and creates a sence of accomplishment that
everyone involved shares in. The Fiesta is also a good lesson in
what a group can accomplish when they are all tied together by a
common goal.
ovrvw.bj
(5)
56
"• "Saturday was shopping day with most of my checks from
surrounding towns. Sunday and Monday were 'Family Days at
the Zoo.' Tough sales for me and other jewelers I spoke to.
Chamber of Commerce plans lots of events into the evening to
bring in the crowds." (5/10/7) "' (5/9/7) "' "A lot of low-end
buyers for items under $20." (5/8/7) "' (5/7) •" "Super
suburbia crowd. Lots of country crafts." (5/23/5) "• (5/5) "'
"It's a long weekend and I think my favorite customers are away
at the beach or with family." (3/4/3) "• (3/3) "' "Only
return if we did tiny $25 paintings on tile or inexpensive items."
(2/1/8) "• (2/8/2) "' "This is a fair where inexpensive items
($4-S10) do well. No money in the area. Also, contemporary
crafts are no good here. Country -style items do best." (2/4/1)
•'• (1/8/6) "' "If you like the county fair atmosphere or
tattooed men and women, this is the show for you. If you sell
line works of art, stay home and enjoy the weekend or go to the
Sausalito show." (1/27/0) "• "A very low energy fair. The
quality of the artists wasn't the greatest. But I don't think the
Concord people would have bought anyway. Fake flowers in
baskets seemed to be selling well." (0/3)
COMMENTS ABOUT THE PROMOTER:
(Terry Pimsleur & Co., See promoters list): "A very well done
Pimsleur show." (9/30/9) "' "Pimaleur's organization is the
best." (9/40/8) •"• "Didn't come by to check work or say hello.
Besides that, well set up." (9/8) ••• "Well done." (8/24/9) ""
"Seems to have it together." (8/15/6) "' "Very professional
shows. Their people are all uniformed and available. They
usually introduce themselves and conduct their own evalua:iu«s.
I really enjoy doing their shows." (8/28/5) '•• "Organized and
friendly." (7/9/8) "• "Good." (7/18/5) "' ""We have been
rejected from all but this one of Pimsleur's and would love to
know why after looking at some of the booths this year. Good
show. Would like to do more with her. We always do as much
as we can to do our part to help make a show a success and
thought it would have been nice to have met the promoter once
in the 38 hours we were on the street. Have never met her. Jeff
was great. Very friendly and sinc.are." (6/20/8) "' "Always
excellent and thorough." (5/10/7) "' "Very organized. Good
promotion." (5/8/7) "' "Well organized." (3/4/3) "' "Great
promoter. Good work in pulling this show together." (2/1/8)
•'• "Always good." (2/4/1) "' "I can't believe Pimsleur (or me,
for that matter) associates with a show like this." (1/27/0) "•
"I guess they did all they could. They seemed to be organized."
(0/3)
CA, GRAEAGLE: Fall Festival
DATES: September 1-3, 1990
SETTING: Outside in town park. Some trees. 10'x12' spaces.
WEATHER: Sunny and warm to hot.
COST: $150
ATTENDANCE: MEDIUM
WOULD YOU RETURN?: Yes -7 No -1 ?-3
0 1 2 3 4 5 6 7 8 9 10 RATING: 6.9
F j c j G W X j S/E: 6.5/7.2
c W
c
COMMENTS ABOUT THE FAIR:
"Even though it's in a small town, the people come out to buy.
Retirement and resort area, so lots of folks from everywhere.
Close to Reno, too. People from Reno come out." (10/25/10)
••e "First time for us. A good show." (9/11/9) "' "Very
enjoyable fair. Easy to do." (8/16/10) "' "Hours too long. Two
days would be enough." (8/10/8) •" "A lot of people on vaca-
tion and most were buying. Some of our best sellers we had run
out of, so didn't do great on Monday. Not sure it should be a
three-day show; I don't think anyone did good on Monday."
(8/8/8) '•' 'This is a really fun fair for us. Nice crowd and
usually good weather. You can camp in a big wooded lot right
behind the park. This is a tiny town, but lots of people from the
Reno area have cabins around it, and everyone really supports
the fair. Steady crowd all day, so you don't get swamped."
(7/17/9) •" 'Great area." (7/11/6) •" "This year it should
have only been two days. Monday died." (6/7) ••• "Excellent
attendance. Nice holiday weather. Good crowds. Some crafters
didn't do well and others did very well. Would definitely return
if schedule allows. Buyers were starting to buy holiday gifts."
(5/5/6) "' "This was a high expense fair for me. High fee and I
had three-day motel expense, so profit was less
than I'd
s ofdrieded
ed
I was disappointed in the jurying. Large
baby's breath sold at half-price; hardly a craft product. Very
iffy about returning." (4/5/4) "' "Crocheted clowns, silk flow-
ers, imported jewelry and baskets, lots of wooden tulips. Need I
say more? What is happening to the quality of art and hand-
crafted shows?" (0/3/2)
COMMENTS ABOUT THE PROMOTER:
(Collete Promotions, See promoters list): "Friendly, helpful.
well organized." (10/25/10) '•" "Never saw him!" (9/11/9) "'
"Found own booth and he never came around. Never saw him.'
(8/10/8) "•• "Did a nice job. Very nice people. Had coffee in
the mornings. Always there to help." (8/8/8) "' "Very easy to
work with. Has his eyes open and tries to take care of problems
before they happen. This year the show was three days instead
of two. Everyone we talked to agreed two days were better.
Monday was slow because all the weekenders went home
(7/17+/9) "' "Nice people. Very helpful." (6/7) "'"Excel-
lent!
'"Exce.-lent! Treated us like people!" (5/5/6) "' "Poor jurying flawed
this fair for me. They were available, but I didn't make any
effort to get to know them." (4/5/4) Around twice. Once
to ask if three days was too long and again to collect tax
money." (0/3/2)
CA, HERMOSA BEACH: Fiesta de las Artes
DATES: September 1-3, 1990
SETTING: Outside along closed -off city streets near beach.
WEATHER: Sunny and warm.
COST: $135 + $10 screening fee + 10%
ATTENDANCE: HIGH
WOULD YOU RETURN?: Yes -6 No -2 ?-3
0 1 2 3 4 5 6 7 8 9 10 RATING: 4.9/6.95.9
JJ j WWPAWG H S/E:
N
COMMENTS ABOUT THE FAIR:
"My best fair for sales. Good earnings make the hard work of
daily breakdown and setup worthwhile. Generally high quality
of crafts." (10/26/10) ••' "Good fair. Great audience. Good
crafts. Setup and breakdown difficult. Shuttle bus parking
difficult. Good weather. Good sales Sunday." (9/11/8) ""
"Pretty good." (8/48+/7) "' "Bands at two intersections made
show very lively. Great gourmet food. Tons of beach people
coming through, plus people there just for the fair. Coffee each
morning. Pleasant and efficient cashiers." (7/7/7)
"Sales
down from spring and last fall. Only sold low-end items. More
of a carnival than an art show." (6/10/6) "Lots of people,
but mostly lookers. We've done this show several times before
and it's usually a good one. Our sales were only half of the
Memorial Day show's. An expensive show to do with the 10%."
(5/9/7) ••• "Sales down c)
o explanation. What
happened?"
(4/12/8) "' "Unbelievable crowds. Nonstop people
dressed in everything from string bikinis to suits. Mostly young
beach crowd with no money. Saw them carrying starting lots
at of bags,
20 was
but purchases were under $10. My jewelry
too much money! Live music was great. Lots of food vendors
and variety. Great show to do but no money to spend on
jewelry." (2/6/10) "' "The show was packed, but people were
not buying. Most people didn't even have purses or wallets.
They were there to eat. Show was down for almost everyone."
(2/9/2) "' "Loads of people. But where is the money? This
used to be a great show. Now there are too many junk booths
(from the stores) and too much clothing and
oe beachlry. bunniesleae
scPlease
better in the future." (1/5/4)
in bikinis; there to be seen. Very little interest in crafts. Most
of the people there to look and watch the entertainment.'
(0/5/0)
COMMENTS ABOUT THE PROMOTER:
(Hermosa Beach Chamber of Commerce, PO Box 404, Hermosa
Beach, CA 90254 213-376-0951): "Very helpful. Very high
level of organisation. A shuttle bus brings crafters and the
public from parking lots a mile away." (10/26/10)
•" "Good.
Except total breakdown and setup each day." (9/11/8) "•
"Good." (8/48+/7) "" "The Chamber volunteers were great.
Everything was well organized, except buses, which were too
slow, to parking lot for our cars." (7/7/7) •"They continue to
increase fees. If artists did well, the 10% should provide
sufficient income. They starting charging customers $ 1 each
way for shuttle to fair. They're cheap!" (6/10/6) ••• "Well
organized, as usual. Our only gripes were 1) the buses to take
the vendors to the parking lot are too few and too infrequent, 2)
teardown every night, 3) the 10% fee, and 4) they've added a *5
screening fee." (6/9/7) ••• "Were very responsive res ive to keeping
illegal sellers from
poaching. Gave free muga to vendors."
(2/6/10) ••• "Well organized. Very helpful. Hard show to do,
though. The booths have to be dismantled each day." (2/9/2)
••• "Mark and his wife really try hard to make everyone happy.
Promotion ie fabulous. Setup ie great." (1/5/4) ••• "Slow in
getting out acceptances and apace assignments. Received mine
two weeks before the show. Screening system was terrible.
Allowed commercial goods and poor quality crafts." (0/5/0)
CA IDYLLWILD: Mountain Artists' Gallery's
A 4 C Show
DATES: September 1-3, 1990
SETTING: Outside in parking lot.
WEATHER: Very good.
COST: 316 per day + 10%
ATTENDANCE: MEDIUM
WOULD YOU RETURN?: Yee -2 No -0
0 1 2 3 4 5 6 7 8 9 10 RATING: 6.0
u S/E: 5.0/7.0
D
COMMENTS ABOUT THE FAIR:
No comments. (5/1/8) ••• (5/5/6)
COMMENTS ABOUT THE PROMOTER:
(Karin Hedstrom, Mountain Artiste' Gallery's Show, PO Box
3451, Idyllwild, CA 92349 714-659-5658): "Helpful and
appreciative." (5/1/8) ••• "She ie very organized, with sunny
personality." (5/5/6)
CA, KINGS BEACH: A & C''Fair
DATES: September 1-3, 1990
•SETTING: Outside in parking lot on shore of Lake Tahoe.
WEATHER: Pleasant.
COST: 3150 (10'x10')
ATTENDANCE: MEDIUM
WOULD YOU RETURN?: Yes -1 No -0
0 1 2 3 4 5 6 7 8 9 10 RATING: 7.5
S/E: 6.0/9.0
COMMENTS ABOUT THE FAIR:
"You get tourists from everywhere, and Tahoe is such a beauti-
ful place to go. Combine work and pleasure!" (6/15/9)
COMMENTS ABOUT THE PROMOTER:
(Mountain High Productions, See promoters list): "Wayne and
Annette are wonderful people. Very helpful." (6/15/9)
CA, LAKE ARROWHEAD: Mountain Festival
DATES: September 1-3, 1990
SETTING: Outside in paved parking lot across from Santa's
Village.
WEATHER: Hot.
COST: $65 + 10%
ATTENDANCE: MEDIUM
WOULD YOU RETURN?: Yee -1 No -2 7-2
0 1 2 3 4 5 6 7 8 9 10 RATING: 5.2
Z P Z t S/E: 4.4/6.0
A
COMMENTS ABOUT THE FAIR:
"Down from last year for me because Monday was Blow. Maybe
due to the gas crunch. Shorter holiday this year. Everyone left
Monday. Monday's sales were down. I like Colleen, though."
(8/25/10) ••• "My first at Lake Arrowhead. Customers look
and actually come back to buy; usually 'I'11 be back' means
adios." (8/9/5) ••• "Moet visitors to this show are tourists from
the LA area and many come every year. We made a little over
our trip expenses and had a great time (long trip). Medium -
sited show." (5/9/6) ••• "The weather was perfect. Lots and
lots of people. Ample parking, but lot filled up as fast as they
left. Very poor sales for everyone I saw. People just stopped to
57
look and not spend. Largest part of the crowd looked well-off,
but wouldn't part with their money. Cheap." (1/3/4) ••• "A
show this small should have a better variety of merchandise.
Too many potters. Too many t -shirts. Too much stained glasa.
If you have a quality product and want to make money, pass
this one up. Too much junk!" (0/2/5)
COMMENTS ABOUT TIIE PROMOTER:
(International Artiste, See promoters list): "If she would take a
flat fee, 1 would continue to work her shows. I like her. I'm
tired, though, of the 10% -commission shows." (8/25/10) •••
"Good couple. Willing to help. Keeps the place picked up."
(8/9/5) ••• "Colleen Williamson is a little live wire. She asks us
to copy our mailing list for her so she can do mailouts with maps
to her other LA area shows. Great ideal Also, posters in many
hotels and restaurants, and a big banner out at good location."
(5/9/6) '•• "OK." (1/3/4) ••• "Good advertising. Always
present and helpful. Should do a better job with jurying."
(0/2/5)
CA, LONG BEACH: Harvest Festival
DATES: September 1-3, 1990
SETTING: Inside downtown Convention Center.
WEATHER: Sunny and hot.
COST: 3390 PUBLIC: *5.75
ATTENDANCE: MEDIUM TO HIGH
WOULD YOU RETURN?: Yes -9 No -1 ?-1
0 1 2 3 4 5 6 7 8 9 10 RATING: 7.2
F a 1 Z A G S/E: 6.6/7.8
u
x
z
G
COMMENTS ABOUT THE FAIR:
"Easy setup and teardown. Very well organised overall. Not
everyone did as well as I did. Some crafters try to sell retail at
these shows. Customer can buy retail at stores. Craft shows
should offer quality at lower prices. Customers here are buying
for Christmas.' (10/50/10) ••' "Big crowd. Lots of loyal return
buyers. Harvest had to lower their standards to fill this one.
Lote of first-time exhibitors. Some poor stuff. Surprised with
sales for so early and Labor Day weekend. After seven years in
Long Beach show, our beet." (10/36/8) ••• "Easy setup. Well
attended on a very busy Southern California weekend (Labor
Day). Nicely done, as always with Harvest." (8/27/8) •••
"Good crowd! Good mood! One gem and mineral refugee was
running some scam pretending to be a craftsperson just selling
twisting 1?1 rocks. • I've seen them around for a few years.
Otherwise well juried except for a few suspect booths. Heard
they closed down somebody sneaking in imports. Largely, I
guess, jurying boils down to personal taste. We miss Mr. & Mrs.
Cook." (7/9) •" "Good buying crowd. Labor Day show.
Buying crowd came first day. We increased sales from last year,
so we're happy." (7/25/8) ••• "Overall good experience.
However, I was not pleased to have to pay an additional *5 per
day to park my truck in the back lot. This was not overnight
parking. This was in addition to paid parking at my hotel."
(/7/30/7) '•• "Great crowd on Saturday. Sales and attendance
very elow Sunday and Monday. Hall empty at 6 PM both
nights." (7/7) ••• "Didn't think Labor Day weekend would be
good, but show on Saturday, Sunday, and Monday worked
great. Good crowd on all three days. No Blow Friday." (7/7)
• • • "Typical Harvest show. But the quality of the crafts was
low compared to some of their other shows." (5/17/6) ••• "Low-
end items Bold. It was Labor Day weekend. Maybe the big
spenders were gone." (3/8/7) ••• "Well organized and laid out.
I thought the public was bothered by the food and drink prices
inside. I was, too. After the entry fee and parking, if a family
ate there, too, they were already out enough money." (2/9)
COMMENTS ABOUT THE PROMOTER:
(Harvest Festivals, See promoters list): "Got hie act together.
Beet Harvest Festival I've been to." (10/50/10) ••• "Still the
best. But don't do much to enforce all the rules they lay out in
application: costumes, chairs in aisle, etc." (10/36/8) ••' "Put
on a good show even though they are invisible during it?"
(8/27/8) ••• "As usual, the best at what they do. Wanda does
a great job on placement, keeping no overabundance of any one
1
SOUTH BAY CHAMBERS CITY FUNDING
( These are all the incorporated cities in the South Bay )
CITY
"A" Receives from the City $2,500 per month, a total of $30,000
per year. The Chamber sponsors a special event in October.
There are no charges for city services or use of city
employees for this event.
"B" This Chamber received $2,000 a quarter. They now receive
nothing, however the City has hired a downtown development
director, whose salary is over $50,000 a year.
"C" This Chamber receives $900 a month from the City, a total
of $10,800 per year. The Sheriff's Department handles
traffic and law enforcement responsibilities for chamber
special events at no cost. The City does not charge the
chamber for any services they perform.
"D" This Chamber receives a percentage of the sales tax revenue
and it is considerable since there is a major shopping
center there. This Chamber sponsors special events, one of
which is similar to the Hermosa Beach Fiesta de las Artes.
They are rept charged for any city services in that regard.
Chamber "E" receives $3,500 monthly from the City , a total
of $42,000 per year. The Chamber sponsors many special
events, including a 10K run and a fair. They are not charged
for any city services or use of city personnel.
City "F" receives $41,300 per year from the City. It
sponsors many festivals and special events. No charge is
made to the Chamber for any city services or use of city
personnel.
11 E It
F
"G" City "G" formerly received $30,000 from the City. In their
contract was a requirement that the Chamber put on the
annual Youth Parade and Christmas activities, including a
mobile Santa, which visited in the neighborhoods. Later they
changed the formula to a percentage of the business license
income. The Chamber was not charged for any city services.
The Sheriff's department provided traffic and law enforce-
ment. A rift developed between various factions in the
chamber and within the City Council itself. The Chamber
executive resigned and moved to another chamber. Currently
the Chamber is staffed only by a secretary -receptionist. No
funding has been forthcoming from the city since the chamber
executive left.
- more
"H" This Chamber represents 3 different communities, all of
which contribute some cash (under $10,000) to the chamber.
The chamber sponsors a street fair. There is no charge to
the chamber for any city services.
"I" City "I" recently hired a new manager, replacing a man who
had been there 10 years. The Chamber sponsors no special
events and therefore requires no city services. It does,
however, receive a large stipend from a major sports complex
within the city limits.
"J" This Chamber sponsors no special events, being in a
community that is primarily industrial. The chamber is
staffed by a retired fire department captain and his wife.
He has a good retirement income, so does not require a large
salary.
II K t1
"L"
This chamber sponsors a number of major special events, but
receives no funds from the city. Policing and other city
services are charged to the chamber at a rate fixed by the
council for any such activities written the city.
Chamber "L" formerly had a contract with the City for.
$30,000. In addition the City furnished office quarters to
the Chamber at no cost. When the Chamber hired a new
executive, he recommended phasing out the city funds and
purchasing a building, which the chamber did.
Under.the previous contract the chamber was to put on
a 4th of July event and fireworks show, Christmas parade and
decorations, a street fair and an industrial development
program. When the contract was discontinued the city took
over the fireworks show and the cost of the Christmas
decorations. The chamber continued the street fair and also
sponsored a 5 and 10K run. The city provides traffic and law
enforcement officers for these events as well as other
special services at no cost to the Chamber. In addition the
city hired a downtown business promotion director at a cost
of $30,000 a year.
Mark Conte is the coordinator of 10 special events in the
South Bay area. The only 2 events where the chamber is
required to pay for any city services are the fiestas put
on in Hermosa Beach.
There are no charges by the city to the other chambers of
commerce.
AS OF 1-10-91:
A=GARDENA D=MANHATTAN G=LAWNDALE J=CARSON
B=HAWTHORNE E=REDONDO BCH. H=PALOS VERDES K=HERMOSA BEACH
C=LOMITA F=TORRANCE I=INGLEWOOD L=EL SEGUNDO
Additional notes on city funding:
The Redondo Beach city council, at the last meeting waived all fees
for the following events.
SUPERBOWL 10K RUN
WINE FESTIVAL
FRONTIER DAYS
NORTH REDONDO SPRING FESTIVAL
Palos Verdes has also waived fees on these events.
STREET FAIR
FALL FESTIVAL
Westchester has waived fees on.
PUMPKIN FEST
COUNTRY FAIR
Lawndale city council in their last session funded their chamber
with $25,000 for the purpose of promoting festivals and street
fairs.
Hermosa Beach Chamber of Commerce
Fiesta de las Artes
Memorial Day Weekend
May 25,26,27, 1991
Volunteer Man Hours
Personnel Total
Hours Per/Hour Vol/Hours
Job Discription
195 1 195 Chairman
85 1 85 Co -Chairman
18 6 108 Jury Committee
7 4 28 Street Marking
5 30 150 Judging Committee
12 20 240 Life Guards
36 1 36 North Wing Captain
18 1 18 North Wing Assistant
18 1 18 North Wing Assistant
36 1 36 South Wing Captain
18 1 18 South Wing Assistant
18 1 18 South Wing Assistant
36 1 36 Pier Wing Captain
18 1 18 Pier Wing Assistant
18 1 18 Pier Wing Assistant
6 2 12 Office Assistant
39 3 117 Information Booth
9 6 54 PTO Coffee Boothe
34 4 136 Finance
626
86 1341
? _TD:NTIAL,. r : - --
f. 1 .
Hermosa Beach Chamber of 'Commerce
Annual Budgot - 1991
Actual % of
EXPENSE 1991 Tfru Budget
Budgot 5/31 Used
4400 SPECIAL EVENTS:
4410 Fiesta
4411 Installation
4412 Medal of Valor
SPECIAL EVENTS TOTAL
99 eeo i 0.3.000 50,582
15,000 203
303 250
114,300 51,035
51%
1%
83%
45%
5500 COMMUNITY PROMOTIONS:
5510 Christmas Activities 12,300 0 0%
5511 Publicity/ Public Relations 2,003 294 15%
5512 Farmers' Market 7,003 4,055 58%
5513 Surf Festival 803 0 0%
5514 Marquee 7,003 7,003 100%
COMMUNITY PROMOTIONS TOTAL 29,100 11,349 39%
6600 DOWNTOWN REVITALIZATION:
6610 Sales Promotions 2,003 474 24%
6611 Beautification 1,000 6,238 624%
6612 Miscellaneous 42C0 43 1%
6623 R/U DAT Expense 9,000 722 8%
DOWNTOWN REVITALIZATION TOTAL
7000 GENERAL FUND:
16,200
7710 Salaries 83,000
7711 Payroll Taxes 8,503
7712 Accounting 1,203
7713 Board Expenses 3,700
7714 Dues/Subscriptions 2,000
7716 Auto Allowance 3,603
7717 Staff Expense Account 3,000
7718 Insurance - Emp Benefits 7,000
7719 Office Maintenance 1,203
7720 Membership Costs 2,003
7721 Office Equip/ Repairs 12,000
7722 Office Supplies 2,503
7723 Postage 2,500
7724 Printing 1,503
7725 Rent 15,000
7726 Telephone 2,503
7727 Seminars / Retreats 2000
7728 Utilities 1,003
7729 Scholaship 2,000
7734 Newsletter / Flyers 2,000
7738 Miscellaneous 1,000
7,477 46%
29,762 369
2,745 32%
270 23%
900 24%
808 40%
750 21%
1,388 .46%
1,752 25%
_1,433 119%
1,176 59%
2,897 24%
412 16%
741 30%
_ 278 19%
11,760 78%
811 32%
1,635 82%
204 20%
100 5%
1,086 54%
-1
GENERAL FUND TOTAL 159,200
8800 AMBASSADORS:
8808 Member Relations/Ambassadors 3,500 44
8809 Mixers Expense 1,000 - 152 15%
8812 Grand Openings / Open Houses 1,200 0 0%
8813 hAscellaneous 1,000 0 0%
60,903 38%
AMBASSADORS TOTAL 6,700 196
TOTAL EXPENSES 325,500 • 130,960
40%
4
r,T22..TT.
onl_; .
Hermosa Beach Chamber of Commerce
Annual Budget — 1991
rnal 'v
% of
INCOME
1991 May 31, 1991 Budget
A/C# Budi7et Actual
Used
7310 Membership Dues 36,000 10,797
30%
7311 Interest Income 8,000 2,002
25%
4312 Fiesta Income P49,900- ZSyf 000 133,245 54%
4314 Fiesta Refunds (5,000) (7,730) 155%
4314 Installation 12,000 0 0%
8316 Mtxers /Luncheons 5,003 533 11%
7317 Retreat 3,000
275 9%
7318 Miscellaneous 1,500 145 10%
7319 Promotions /Advertising 2,003 25 1%
5320 Farmers Market 11,000 5,142 47%
6321 Downtown Projects 503 9,761 1952%
5322 Christmas Activities 2,500 0 0%
TOTAL REVENUES 325,500 154,195 47%
TOTAL EXPENSES (325,500) (130,960) 40%
INCREASE (REDUCTION) IN CASH BALANCE 0 23,235
Payable Adjustment
(3,982)
May 1,1991 Beginning Cash 117,209
May31, 1991 Ending Cash
136,462
•1
^�.�L inu.l l T.�aJ • _._J . r^,'m nl. �J b i _
oniv.
08 -Jul -91
HERMOSA BEACH CHAMBER OF COMMERCE
Fiesta De Las Artes
Memorial Day
May 25,26,27, 1991
EXPENSE
BUDGET
Item Amount
Management Fee
HBCC Staff
Vol. Expenses
Security
Extra Help
Entertainment
$5,000.00
$6,000.00
$1,500.00
$5,000.00
$950.00
$3,975.00
Advertising/Promotion $3,881.52
Printing/Art $1,267.54
Postage $600.00
Banners/Signs $1,390.75
T -Shirts $1,110.75
Artist Awards
Artist -Gifts
PTO Coffee/Donuts
Vol. Mixer
Insurance
City of HB
hang banners
public works
permits
police
Parking Lot Rental
$168.25
$1,293.38
$465.65
$475.00
$1,355.88
$1,110.00
$947.53
$35.00
$2,695.00
$2,125.00
Rental Equipment $2,490.66
Playboy Sound $400.00
Sound System $700.00
Power $1,585.74
Transportation
Street Cleaning
Porto Potties
Walkie Talkies
Truck Rental
Materials/Supplies
Misc.
$3,465.00
$2,525.00
$1,159.70
$432.00
$168.60
$517.88
$66.00
Event Expenses:
Event Income:
Net Income:
$54,856.83
$129,679.00
$74,822.17
July 10, 1991
Honorable Mayor and Members of Special Meeting of
the Hermosa Beach City Council July 18,1991
CONSIDERATION OF FIESTA PERMIT FEES OR OTHER REVENUE
RECOMMENDATION
It is recommended that the City Council:
1) receive input on a Fiesta permit fee proposed at the 6/25/91
Council meeting
2) direct staff to work with the Chamber of Commerce on
implementation of a process which encourages point of sale
tax reporting by Fiesta participants.
BACKGROUND
At the brainstorming session of 5/29/91, one of the revenue
enhancement ideas was implementation of a business license or
gross receipts fee for the Fiestas. At the City Council meeting
of 6/25/91, the City Council scheduled the item for discussion at
the joint meeting with the Chamber of Commerce on 7/18/91.
ANALYSIS
FIESTA PERMIT FEE
As indicated in the staff report on budget revisions, the Chamber
of Commerce covers all costs to the City relating to the Fiesta,
but pays no direct revenue to the City. Staff indicated that it
would not be inappropriate to consider charging a special event
fee under our current schedule of $1500 per day. (see attached
Special Event Permit Rules and Regulations) •It was noted that
the for-profit Miller Life Volleyball Tournament pays $3,000 per
day and utilizes much less area. The implementation of.this fee
would result in $9,000 ($1500/day x 6 days/year) additional
General Fund revenue.
FIESTA SALES TAX REPORTING
Staff has identified an alternative to the permit fee which could
result in a similar increase in revenue for the City, but would
not be an additional burden to the Chamber of Commerce or Fiesta
participants.
Sales tax on items sold in the City of Hermosa Beach is supposed
to be reported as such by vendors transacting business in the
City. According to the City's sales tax auditor and the District
Manager of the State Board of Equalization (SBOE, the collection
agency for sales tax), it is likely that many vendors,
particularly those who move from event to event among many
cities, report all sales as transacted from one location. Since
the majority of vendors at the Fiesta are not located in Hermosa
Beach, the City is probably receiving little sales tax from
Fiesta participants.
Staff recommends that the City develop a process, with the
Chamber's assistance, to encourage vendors to voluntarily
identify sales transacted in Hermosa Beach on their quarterly tax
return. The District Manager for the SBOE will work with the
City to develop a handout reporting form that can be used when
vendors register for the Fiesta. The handout could include a
letter from the City requesting the vendor's cooperation, the
form to be used and a seller's permit which is required by the
SBOE. If the City chooses to pursue this handout, the SBOE
District Manager will ensure that those responsible for
collection of sales tax for Hermosa Beach are aware of the form
so that the tax will be allocated correctly.
The Finance Director also contacted the City of Pasadena, who
recently implemented a similar process for the Rose Bowl Flea
Market and their Conference Center art and antique shows; they
are forwarding the form they developed and some additional
information.
Based on the income received by the Chamber for the 10%
commission on participant sales, the annual sales tax to the City
would be $8,000. This amount does not allow, however, for any
businesses that are currently reporting Fiesta sales in Hermosa
Beach since that information is not available.
Implementation of this process is consistent with City Council
Goal #1, Objective #3, which is to improve the financial picture
of the city by increasing sales tax revenue. The process will
encourage voluntary compliance by vendors and provide additional
revenue to the City without burdening the Chamber or participants
with additional fees.
Concur.
4
Kevin B.Northcraft
City Manager
Respectfully submitted,
AdKAKI
Mary 46oney, Dim
Community Reso ces
Viki Copeland
Finance Director
City of Hermosa Beach
Department of Community Resources
710 Pier Avenue, Hermosa Beach, CA 90254
318-0280 or 379-3312
SPECIAL EVENT PERMIT RULES AND REGULATIONS
Permits shall be required for any group or organization
requesting use of a public outdoor area or facility within the
City of Hermosa Beach.
A. General Information:
1. All groups or organizations shall address requests to the
Department of Community Resources, 710 Pier Avenue,
Hermosa Beach, CA 90254, 318-0280.
2. The Special Event Policy and all pertinent rules and
regulations will accompany the permit. These rules and
regulations must be strictly adhered to and all pertinent
City Ordinances shall be enforced.
3. The Department of Community Resources will review the
permit and either approve or deny the request. The
decision can be appealed to the Parks, Recreation and
Community Resources Commission (see Special Event
Ordinance). Some requests may be sent to City Council
for their review and/or final approval.
4. A SPECIAL EVENT APPLICATION must be filled out at least
15 working days prior to date of use for small events.
Larger events will require more time to process.
B. Classification of Use:
1. Commercial Groups: Any individual or group that is not
registered non-profit organization or any event/activity
sponsored by commercial entities/advertisers. Event must -
be open to the general public.
2. Non-profit Groups: A) Any group or organization
registered with the Federal Government as a non-profit
corporation and that has a non-profit corporation number.
B) Any group or organization recognized by the City of
Hermosa Beach as a local service organization. Event
must be open to the general public.
In order to qualify for non-profit status: 1) 100% of all
proceeds collected on behalf of the event (after
operational and permit expenses are met) must go to the
non-profit organization. This includes all entry, TV and
sponsorship proceeds. 2) A registered non-profit
organization must be the permit applicant.
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3. Private Groups/Parties: Special event permits will not
be granted to private groups. Valley Park, Greenwood and
Bicentennial Park are available for reservation by
Hermosa Beach residents at no charge. Block parties
require police permit and are subject to a permit fee.
Beach volleyball courts are available on a first come
first serve basis for all individuals. The Pier Avenue
Courts are reserved by the City for special events.
4, Pass thru Event; A pass thru event is exactly what the
nim' implies, 'vents that just pm through th• City of
Hermosa Beach. The event does not terminate or begin in
the City. The participants merely pass through on their
way to their destination.
C. Fees and Charges
1. Commercial Croups: Amount shall be negotiated between
the City and applicant with a minimum amount set at
$1,500 per day.
2. Non-profit Groups: Fee shall be $1 per participant and
spectator up to 1,500 people. The organization shall be
subject to contract negotiations with the City and will
be in the same category as Commercial Groups with
participants and spectators numbering more than 1,500.
3. Non-profit Groups: Pass Thrus
Permit processing fee: $100
4. *Block Parties: Hermosa Beach Residents Only
Permit processing fee: $35
Amplification permit fee: $35- $200 refundable cash deposi
*This permit is to be obtained through the Hermosa Beach
Police Department.
5. Park Reservations: Hermosa Beach Residents Only
No Charge for permit processing.
6. Park Reservations: Fundraising
Permit processing fee: $25
7. Filming:
Permit processing fee $300
Location fee (public property only) $700 per day
Business License fee $200 per fiscal
year
Meter buy out $ 10 per meter
8. Still Photography:
Permit processing fee $50
Location fee $50 per day
9. In addition to fees listed here, all costs incurred by
the City on behalf of the event shall be assumed by the
applicant. Those costs shall be determined upon
finalization of the permit.
City Council Approved
11/14/89