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HomeMy WebLinkAbout05/01/95D REGULAR MEETING 'HERMOSA BEACH CITY COUNCIL Monday, May 1, 1995 - Council Chambers, City Hall 7:30 p.m. Closed Session immediately following Adjourned Regular Meeting MAYOR Robert Benz MAYOR PRO TEM John Bowler COUNCIL MEMBERS P• Sam Y. Edgerton (ax -,2-e-, 3 Julie Oakes J. R. Reviczky CITY CLERK Elaine Doerfling CITY TREASURER John M Workman CITY MANAGER Stephen R. Burrell. CITY ATTORNEY Michael Jenkins Alt council meetings are open to the public. PLEASE A'1'1'END. CALL TO ORDER ROLL CALL ` . 4t' 1. CONSIDERATION OF ARTS HERMOSA EVENT CONTRACT FOR A FREE BEACH CONCERT IN CONJUNCTION WITH THE 4 -WOMAN PRO VOLLEYBALL TOURNAMENT AND VISION HERMOSA EVENT CONTRACT FOR STREET FAIR. RECOMMENDATION: Review material submitted by Arts Hermosa regarding the proposed event and, if approved, approve the event contract for an evening concert to be held south of the Hermosa Beach Pier from bpm to 10pm on Saturday, May 13, 1995 sponsored by FM101.9. Approve the event contract for a street fair to be sponsored by Vision Hermosa. ANNOUNCEMENT IN OPEN SESSION OF 1'i'EMS TO BE DISCUSSED IN CLOSED SESSION AS FOLLOWS: MINUTES: Reading of minutes of Closed Session meeting held on. April 25 CONFERENCE WITH LABOR NEGOTIATOR Agency Negotiator: Stephen Burrell Employee Organization: Hermosa Beach Management Association REAL ESTATE NEGOTIATIONS: PURSUANT TO GOVERNMENT CODE SECTION 54956.8 CONFERENCE WITH REAL PROPERTY NEGOTIATOR Property: Negotiating Parties: Under Negotiation: That portion of property currently utilized for surface parking at the westerly edge of the shopping center located at 1 100 Pacific Coast Highway Stephen Burrell Roger Bacon Price & Terms of Payment ADJOURN TO CLOSED SESSION RECONVENE TO OPEN SESSION ORAL ANNOUNCEMENTS ADJOURNMENT April 27, 1995 Honorable Mayor and Members of the Hermosa Beach City Council ARTS HERMOSA: EVENT CONTRACT FOR FREE BEACH CONCERT IN CONJUNCTION WITH THE 4 -WOMAN PRO VOLLEYBALL TOURNAMENT AND VISION HERMOSA: EVENT CONTRACT FOR STREET FAIR Recommendation It is recommended by staff that Council: 1. Review the materials submitted by Arts Hermosa regarding the proposed event and if approved; 2. Approve the attached event contract for an evening concert to be held south of the Hermosa Beach Pier from 6 p.m. -10 p.m.on Saturday, May 13, 1995 (sponsored by FM 101.9); Approve the attached event contract for a Street Fair to be sponsored by Vision Hermosa. Background At the March 14, 1995 meeting, City Council approved a slate of special events to be held on the beach. At that time, Council Members expressed an interest in expanding the use of special event stadiums to provide additional hours of activity with the objective of providing downtown merchants with additional benefits from these commercial events. C.E. Sports and Entertainment will be presenting the 4th annual 4 -Woman Professional Volleyball Tournament on May 13-14, 1995, This off-season event draws approximately 3-5,000 spectators with the majority of the fans arriving` on the Sunday of each tournament. Arts Hermosa is a non-profit organization whose mission it is to raise funds for First Night (a New years Eve event). They presented staff with a request to proceed with planning a sunset concert (to be held on the beach south of the Pier) in conjunction with the 4- woman pro tourney. Since the organization had recently "come on board" with this event, Council voted to call a special meeting on Monday 1, 1995 to review event logistics, financing and contractual issues. Analysis Attachment A provides the Council with a checklist of required approvals, logistical items and financial requirements that were identified by staff for both events. Vision and d Arts Hermosa will provide responses to each item at the meeting for Council review. Attachment B provides the Council recommended event contracts which are consistent with other contracts approved by Council. As Hermosa Beach based non-profit organizations, all event fees are waived. All direct costs (such as Police, administrative fees, clean-up, insurance and security) will be the responsibility of Arts Hermosa and Vision Hermosa. Estimated fees: Police fees Admin fee Amplification Permit Banner Fees Insurance requirement: Arts. Hermosa Vision Hermosa $1,900 $ 300 $ 38 $ 200 $2 million $1,075.50 Waived NA TBD Attachments A: Operation and security issues checklists B: Event Contracts Respectfully Submitted, ISI Ma C oney, Director Co unity Resources Dept. Concur: t' cit ,tel/fA/Wilt. Val Straser Police Chief Stephen R. rrell City Manag CHECKLIST FOR ARTS HERMOSA BEACH CONCERT Approvals/Permits: Merchant Signatures d/❑ CE Sports approval (sponsor, set-up & tear down and coordinated programs) ❑ Chief of Police Approval ❑ Fire Chief Approval ❑ City Council ❑ Special event permit (Community Resources) ❑ Amplification permit (Police Department) ❑ Signed contract (City Council) ❑ Charitable Solicitation Permit 2. El ❑ El O Logistics / Contractual items: Site plan (written) Arts Hermosa Board primary contact person Operations primary contact person Program plan (written) Cost and budget plan (written) Shuttle bus service plan Private Security force -minimum of (15) Portable Radios Set-up Tear down plan Insurance requirements $2 million Portable Toilets (coordinate with CE Sports?) Trash receptacles and hauling Clean-up crews Security meeting with Police (pre -event) Arrange for volleyball nets removal and proper replacement 3 Financial: ❑ Detailed report for the City Council (see above) O Check for $2,238 to City of Hermosa Beach Attachment A CHECKLIST FOR VISION HERMOSA STREET FAIR 1. Approvals/Permits: ❑ Merchant Signatures ❑ City Council ❑ Signed contract (City Council) 2. Logistics / Contractual items: ❑ Insurance requirements : $2 million ❑ Trash receptacles and hauling ❑ Clean-up crews 3. Financial: ❑ Check for $1,075.50 to City of Hermosa Beach Attachment A Attachment B CITY OF HERMOSA BEACH CONTRACT WITH ARTS HERMOSA FOR A CONCERT ON THE BEACH This contract is entered into on May 1, 1995 at Hermosa Beach, California by and between ARTS HERMOSA a non-profit organization and the CITY OF HERMOSA BEACH (CITY), with regards to a Concert on the Beach special event on May 13, 1995. FEES Event administration fee shall be: $300 Plus direct costs for Police, Public Works and banner fees. All predetermined fees shall be paid ten (10) days prior to Event. All unanticipated costs incurred by the City on behalf of the event shall be paid within 15 days of receiving an invoice from the City. EVENT LOCATIONS AND HOURS OF OPERATION Concert will be held south of the Hermosa Beach Pier from 5:00 p.m. (or at the end of the volleyball tournament activities whichever is later) to 9:30 p.m. SECURITY The City of Hermosa Beach shall provide Officers for the event as follows: 1 Sergeant 4 Officers or as many officers_ as deemed necessary by the Chief of Police. A minimum of 15 professional, security persons or as many as deemed necessary by the Chief of Police will be located at the perimeter of the concert each with communication devices. A representative of the security staff shall meet with the Hermosa Beach Police Department Watch Commander prior to the Concert for pre -event briefing. PARKING Arts Hermosa shall be required to make announcements indicating where there is free parking; and that the CITY will strictly enforce all traffic and parking regulations. If anticipated spectator crowds exceed 3,000, Arts Hermosa shall provide a shuttle bus service from a major satellite point(s) on the outskirts of or outsideof Hermosa Beach. Arts Hermosa shall provide directional signs and advertisements which shall be approved in advance by the CITY. Arts Hermosa shall thoroughly clean the Concert area of all debris. 1 Arts Hermosa shall be responsible to provide adequate trash receptacles and portable toilets as necessary to accommodate the event, Arts Hermosa shall be responsible for hauling the trash collected outside the City at end of the event. INSURANCE Arts Hermosa shall provide the City with a certificate of insurance providing liability insurance naming the CITY its officers, employees, and agents as additional insured with a minimum coverage of $2 million combined single limit coverage. Arts Hermosa agrees to defend, indemnify and hold the CITY harmless from and against any and all liability and expense, including defense costs and legal fees, caused by negligent or wrongful act or omission of the event organizers or its agents, officers and employees, including but not limited to personal injury, bodily injury, death, and property damage. ADVERTISING Arts Hermosa shall be required to make announcements informing spectators of the CITY's alcohol beverage ordinance as deemed necessary by Hermosa Beach Police. Signage regarding the CITY'S alcohol ordinance shall be required by Arts Hermosa CITY staff shall determine criteria for size, wording and locations for postings. The City of Hermosa Beach shall permit two street banners to be posted for the Event. Cost of installation shall be the responsibility of Arts Hermosa. SPECIAL EVENTS The CITY shall review all requests for any special events requested to be held as part of said event. The CITY shall have the right to deny any and all requests. MISCELLANEOUS CITY RESPONSIBILITIES CITY staff shall allow Arts Hermosa the opportunity to sell concession items per certain conditions. All concession items must be approved by the CITY prior to the event. THE CITY OF HERMOSA BEACH RETAINS THE RIGHT TO AMEND, ADD OR DELETE ANY CONDITION(S) OF SAID CONTRACT. MISCELLANEOUS RESPONSIBILITIES OF ARTS HERMOSA The concert set up and tear down will be planned so as not to interfere with CE Sports 4 -woman pro volleyball event. All concert sponsors will be subject to approval by CE Sports. If a raffle is to be conducted, Arts Hermosa shall obtain a Charitable. Solicitation Permit from the City. Raffle shall be conducted in compliance with City' ordinances and state law. All proceeds from the raffle will go to Arts Hermosa. Arts Hermosa shall remove as much as possible all stage, sound and lighting equipment on the evening of the concert. Anything that cannot be removed that night will be secured and removed by Sunday. Arts Hermosa shall set up the concert stage on the sand south of the Municipal Pier. Location subject to CITY approval. Arts Hermosa shall obtain an amplification permit from the CITY.. If volleyball nets and posts are removed from the beach for the concert, Arts Hermosa shall reinstall them to their original position after the concert. Arts Hermosa will abide by any additional policies or appropriate fees as established by the City. Arts Hermosa will be solely responsible for event management. Event shall be conducted in compliance with City of Hermosa Beach Noise Ordinances. Ordinances are on file at the Department of Community Resources. CITY OF HERMOSA BEACH Mayor Date City Attorney Date Community Resources Director Date Arts Hermosa Date City Clerk Date CITY OF HERMOSA BEACH CONTRACT WITH VISION HERMOSA FOR A STREET FAIR This contract is entered into on May 1, 1995 at Hermosa Beach, California by and between VISION HERMOSA a non-profit organization and the CITY OF HERMOSA BEACH (CITY), with regards to a Street Fair on May 13, 1995. FEES Direct costs for Police, Public Works and banner fees. All predetermined fees shall be paid ten (10) days prior to Event. All unanticipated costs incurred by the City on behalf of the event shall be paid within 15 days, of receiving an invoice from the City. EVENT LOCATIONS AND HOURS OF OPERATION Street fair shall be held on Pier Avenue between Hermosa Avenue and the Strand from 8:00 a.m. - 10:00 p.m— CE Sports shall have shared use of Pier Avenue west of Beach Drive. Due to anticipated closure of 13th. Street, Beach Drive must remain open to through traffic from 11th Street. Vision Hermosa must provide the City with an alternative plan that allows for through traffic to the Mermaid parking lot via Pier Avenue. SECURITY The City of Hermosa Beach shalt provide Officers for the event as follows: 1 Sergeant 1 Officer or as many officers as deemed necessary by the Chief of Police. At least two (2) professional security persons shall be dedicated to the street fair event. PARKING Vision Hermosa shall be required to make announcements indicating where there is free parking; and that the CITY will strictly enforce all traffic and parking regulations. Vision Hermosa will post temporary "No Parking" signs 48 hours in advance of the restrictions as required by the City. CLEAN -UP Vision Hermosa shall thoroughly clean Pier Avenue between Hermosa Avenue and The Strand. Vision Hermosa shall be responsible to provide adequate trash receptacles and portable toilets as necessary to accommodate the event: Vision Hermosa shall be responsible for hauling the trash collected outside the City at end of the event. INSURANCE Vision Hermosa shall provide the City with a certificate of insurance providing liability insurance naming the CITY its officers, employees, and agents as additional insured with a minimum coverage of $2 million combined single limit coverage. Vision Hermosa agrees to defend, indemnify and hold the CITY harmless from and against any and all liability and expense, including defense costs and legal fees, caused by negligent or wrongful act or omission of the event organizers or its agents, officers and employees, including but not limited to personal injury, bodily injury, death, and property damage. SPECIAL EVENTS The CITY shall review all requests for any special events requested to be held as part of said event. The CITY shall have the right to deny any and all requests. MISCELLANEOUS CITY RESPONSIBILITIES CITY staff shall allow Vision Hermosa the opportunity to sell concession items per certain conditions. Street vendor spots will be made available only to Hermosa Beach merchants. All concession items must be approved by the CITY prior to the event. THE CITY OF HERMOSA BEACH RETAINS THE RIGHT TO AMEND, ADD OR DELETE ANY CONDITION(S) OF SAID CONTRACT. MISCELLANEOUS RESPONSIBILITIES OF VISION HERMOSA Vision Hermosa will abide by any additional policies or appropriate fees as established by the City. Vision Hermosa will be solely responsible for event management. Event shall be conducted in compliance with City of Hermosa Beach Noise Ordinances. Ordinances are on file at the Department of Community Resources. CITY OF HERMOSA BEACH Community Resources Director "What We Do: _ , o N 03 CD 0 CO STONEBRIDGE is not an "agency"; persay. O CD ro co Our expertise and knowledge in the industry 0oo o�' combined with our dedication to hands-on 2 v service, far exceeds the accepted routine ofz O a faceless voice on the other end of the D cu telephone. m 2 - OUR SERVICES INCLUDE: _ D co PACKAGING: Based upon your particular n a) demographic needs, we will design an 2 co entertainment package specifically for you. PRODUCTION: We will produce and direct II all Talent and Production personnel and O activities at your event/venue. We can = accommodate your sound, stage and lighting needs regardless of size. I', PROMOTION: We will utilize our extensive experience in the Concert and Special Event industries tohand-hold you from concept through implementation. PERFORMANCE: We will provide you with the finest musicians and entertainers available, custom coordinated for your Event/Venue. Juice Newton gets the crowd moving at The Taste of1Newport PRODUCTIONS LIVE. MUSICAL ENTERTAINMENT 714-639-1007 "Who We Are:" For the past fifteen years, STONEBRIDGE PRODUCTIONS has been a leader in the packaging, production, promotion and performance of live musical entertainment. Our client list includes such diverse entities as Trammell Crow Company, United Cerebral Palsy, Taco Bell, Winthrop Management Company, Fashion Island Shopping Center, Marriott Hotels, Cystic Fibrosis, Le Meridien Hotels, The Hard, Rock Cafe and numerous others. The Neville Brothers entertain an enthusiastic crowd of 20,000 at the Hard Rock Cafe in Newport Beach. Entertainment luminaries such as Nancy Wilson, Lee Greenwood, Marilyn McCoo & Billy Davis Jr., Christopher Cross, The Neville Brothers, Ray Charles and Sergio Mendes with Brasil '99 are just a few of the worldclass performers who have graced the STONEBRIDGE stage over the years. Standing room only at the Fashion Island Jazz Series in Newport Beach with Poncho Sanchez. "What We've Done: STONEBRIDGE consistently delivers quality product with attentive service that others can only imitate, but never equal. Our Clients are given the same respect and attention whether they are entertaining fifty people or fifty thousand! PAST EVENTS INCLUDE: CITADEL SUMMER CONCERT SERIES - CITY OF SANTA ANA'S 4TH OF JULY SPECTACULAR - FASHION ISLAND MUSIC/JAZZ SERIES HARD ROCK CAFE NEWPORT BEACH GRAND OPENING BASH W/THE NEVILLE BROTHERS - LAGUNA BEACH FESTIVAL BY THE SEA - NEWPORT BEACH MARIOTT JAZZ SERIES NEWPORT HARBOR AREA CHAMBER OF COMMERCE "SEAFEST" - PARK PLACE SUMMER CONCERT SERIES - RACE FOR THE CURE TACO BELL CLASSIC GALA W/RAY , CHARLES - TASTE OF COSTA MESA - TASTE OF NEWPORT TASTE OF PASADENA - UNITED CEREBRAL PALSY BASTILLE DAY 8K RUN WEEKEND "Where We're Going:" As we head into the last decade of the 20th Century, STONEBRIDGE looks forward to growing and changing with the needs of the community. In these times of tremendous technological advancement,; all too often the desire for speed and efficiency take : precedence over the human touch. STONEBRIDGE believes that we are all "human", with "human" needs. If we have learned anything over the years, it is the fact that quality alone is not enough. The personal touch is what sets STONEBRIDGE apart from the rest. Our attention to detail as well as to the client's needs, truly reflects the STONEBRIDGE motto: "STONEBRIDGE PRODUCTIONS - HIGH TOUCH IN A HIGH TECH WORLD" Family-oriented outdoor events like The Park Place Summer Concert Series, are a specialty at STONEBRIOGE. The Orange County Register COVER STORY Tuesday, April 27, 1993 The shows must go on CONCERTS: Gerald Ishibashi has found his niche in a tough econo- my by promoting events for Orange County baby boomers. By BARRY KOLTNOW The Orange County Register The arena is full. Twenty thousand fans, who each paid a small for- tune for tickets, are screaming for the show to start. It's your job to give the crowd what it wants. _. But the opening act's bus broke down on the way to the concert and it may not be there for an hour. The middle act refuses to go on first because it feels it would be beneath them. The headliners won't go on be- cause somebody — that's rock -star talk for you — forgot that they like only chunky -style peanut butter in their dressing room: How dare you give them smooth peanut butter! If that wasn't bad enough, sever- al women- are threatening to sue over the long lines at the restrooms, the fire marshal is considering shutting down the show because the hall is too crowded, and a state tax auditor is standing in the box office counting your. receipts. So you wanna be a rock '11' roll promoter? The answer from Orange Coun- ty's Gerald Ishibashi is a resound- ing "yes." But get back to him again on the night of May 8, while he's performing his promoter -type juggling act before the popular Ha- waiian pop group Society of Seven takes the stage in front of 4,000 fans at Knott's Berry Farm. Still, Ishibashi, 40, says he can't imagine doing anything else: "There is a rush of adrenaline that hits-on`the night of the concert- • that keeps you going until the next concert. `It's like a team that goes to the Super Bowl. They're all working toward one goal, and that is the big game. There is no tomorrow for them, and they have to get it right the first time. "The same goes for us. The con- cert ticket is no good the day after the concert. I can't sell Society of Seven tickets on May 9. You can't come back and fix it. The audience is gone. "Your team works toward that one goal, and you have to get it right that night. That's exciting." Ishibashi's four -person opera- tion, which swells to about 15 on concert day, operates under the banner Stonebridge Productions and is based out of his Orange home. During the concert season, May - October, Ishibashi said his compa- ny is putting on three or four shows a week. Some events, such as the Society MUSIC MEN: Gerald Ishibashi specializes in baby boomer -friendly entertainers, such as Aaron Neville, right. of Seven shows and the recent Hard Rock Cafe opening in Fashion Is- land that drew 20,000 people to a parking lot concert by the Neville Brothers, are one-shot deals. But Ishibashi's specialtyis`pro,- moting concert series, such as the immensely successful Fashion Is- land Summer Music Series, which has drawn thousands of fans to its Thursday -night shows beginning in 1991. This summer's season be- gins July 8. And Stonebridge was the driving force behind the noontime concerts sponsored by Winthrop Financial on the grounds of its Irvine offices. The first concert on the lawn for that series, starring Blood, Sweat & Tears, brought 7,000 people out in the middle of a work day four years ago. What you won't find is the Stone- bridge name on newspaper. adver- tisements for major rock concerts at Irvine Meadows or the Forum. Ishi- bashi is more than happy to leave the major rock acts to powerful and long -entrenched concert promoters such as Avalon Attractions. "I don't need to do Paul McCart- ney at Anaheim Stadium," the pro- moter said. `That's already being done by the old boys' club. The. formula's locked in, and it's all a done deal before the act ever hits town. I couldn't break into that game even if I wanted to. "With the economy being as tight 'as `it -is; thatpart"orthe concert` business is brutal right now. I don't want any part of it. But I have found my own niche in the marketplace, and it seems to be working." Ishibashi's niche is providing live entertainment for the lucrative baby boomer market, and he has tapped into that market by provid- ing familiar acts in comfortable, non -threatening settings. "The last thing someone who hasn't been to a concert in 20 years wants to do is fight traffic, walk miles to the stadium, pay outra- geous amounts of money for re- freshments, sit next to a bunch of loudmouths and be assaulted by a light and sound show. "These people don't want the same amenities that a 16 -year-old wants at a show. They don't want to be blinded. They want a show to be presented professionally, ac- cording to their own standards. That means a safe and aesthetical- ly pleasing environment with good quality sound and a crowd that's a lot like them. BOOMER BANDS: The Neville Brothers, top photo, perform at the opening of the Hard Rock Cafe in Newport Beach recently. Hawaiian band Society of Seven will perform at Knott's Berry Farm on May 8. "What we're selling is emotion. don't get in the way," he said. "But People want a concert to be an emo- you do run into your share of egos tional experience, and it's our job to in this business. provide the right environment .to "In a way, though, I think some of foster that emotio_n." --those—outrageous-backstage de- "Isliibashi a marketing major who worked his way through Cali- fornia State University, Fullerton, playing in a pop band — said the first step toward achieving his con- cert goals is act selection. "We don't just broker acts," he said. "We market audiences. We sit down and decide who we want to attract to this event. Once we've determined that concept, we look at our budget to see who we can af- ford." But the promoter's job has just begun. Tickets must be printed, marketing campaigns have to be mapped out, and governmental per- mits must be secured. Stonebridge owns its own stage, and, once the stage is set up, the promoter then ► Society of Seven must make sure the instruments ► What: Only Southern California are placed properly and the light- concert appearance this year ing and sound equipment is erected ► When: 7 and 10 p.m. May 8 to specifications. ► Where: Knott's Good Time The - On' show day, there are untold ater, Knott's Berry Farm, 8039 Beach little problems to deal with, not the Blvd., Buena Park least of which are ego -related. ► How much: 125 and 530 (includes "Most of the artists that we deal park admission) with are professionals, and 'egos ► CaII: (714) 639-1007 - mands that you hear about are jus- tified. There are a lot of bad pro- moters out there who don't know what they're doing, and musicians traditionally have had to put cer- tain clauses in their contracts to make sure they get what they need. "Having been a. musician, I think I can anticipate what they need. And if they get what they need, they're happy. If they're happy, they'll put on a good show and that will make the audience happy. If the audience leaves happy, I'm happy." • Photo by Michael Goulding of The Orange County Register 0('s' 11i,,1,lic °J,r.,l B�rgy, q � Tkip �wui cry,; ry°.a i141i;1 dp'!'I'iyiih'':a �'J!gii'pi'prrfriifiYiiiyi;lpp 'li �h �q',r111r1p1 ii it 4 �_�i� H y' q,r;i _ii�E The Orange County Register COVER STORY Tuesday, April 27, 1993 The shows must go on CONCERTS: Gerald Ishibashi has found his niche in a tough econo- my by promoting events for Orange County baby boomers. By BARRY KOLTNOW The Orange County Register The arena is full. Twenty thousand fans, who each paid a small for- tune for tickets, are screaming for the show to start. It's your job to give the _ crowd_what it wants..___ _- But the opening act's bus broke down on the way to the concert and it may not be there for an hour. The middle act refuses to go on first because it feels it would be beneath them. The headliners won't go on be- cause somebody - that's rock -star talk for you - forgot that they like only chunky -style peanut butter in their dressing room: How dare you give them smooth peanut butter! If that wasn't bad enough, sever- al women- are threatening to sue over the long lines at the restrooms, the fire marshal is considering shutting down the show because the hall is too crowded, and a state tax auditor -is standing in the box office counting your receipts. So you wanna be a rock 'n' roll promoter? The answer from Orange Coun- ty's Gerald Ishibashi is a resound- ing "yes." But get back to him again on the night of May 8, while he's performing his promoter -type juggling act before the popular Ha- waiian pop group Society of Seven takes the stage in front of 4,000 fans at Knott's Berry Farm. Still, Ishibashi, 40, says he can't imagine doing anything else: "There is a rush of adrenaline --that-hits on -the night of -the concert that keeps you going until the next concert. "It's like a team that goes to the Super Bowl. They're all working toward one goal, and that is the big game. There is no tomorrow for them, and they have to get it right the first time. "The same goes for us. The con- cert ticket is no good the day after the concert. I can't sell Society of Seven tickets on May 9. You can't come back and fix it. The audience is gone. "Your team works toward that one goal, and you have to get it right that night. That's exciting." Ishibashi's four -person opera- tion, which swells to about 15 on concert day, operates under the banner Stonebridge Productions and is based out of his Orange home. During the concert season, May - October, Ishibashi said his compa- ny is putting on three or four shows a week. Some events, such as the Society MUSIC MEN: Gerald Ishibashi specializes in baby boomer -friendly entertainers, such as Aaron Neville, right. of Seven shows and the recent Hard formula's locked in, and it's all a Rock Cafe opening in Fashion Is- done deal before the act ever hits land that drew 20,000 people to a town. I couldn't break into that parking lot concert by the Neville game even if I wanted to. Brothers, are one-shot deals. "With the economy being as tight -But Ishibashi's specialty is biro--"-as`it-is-that'pa:rt`of the cneei•t" moting concert series, such as the business is brutal right now. I don't immensely successful Fashion Is- want any part of it. But I have found land Summer Music Series, which my own niche in the marketplace, has drawn thousands of fans to its and it seems to be working." Thursday -night shows beginning Ishibashi's niche is providing in 1991. This summer's season be- live entertainment for the lucrative gins July 8. baby boomer market, and he has And Stonebridge was the driving tapped into that market by provid- force behind the noontime concerts ing familiar acts in comfortable, sponsored by Winthrop Financial non -threatening settings. on the grounds of its Irvine offices. "The last thing someone who The first concert on the lawn for hasn't been to a concert in 20 years that series, starring Blood, Sweat wants to do is fight traffic, walk & Tears, brought 7,000 people out miles to the stadium, pay outra- in the middle. of a work day four geous amounts of money for re - years ago. freshments, sit next to a bunch of What you won't find is the Stone- loudmouths and be assaulted by a bridge name on newspaper. adver- . light and sound show. tisements for major rock concerts at "These people don't want the Irvine Meadows or the Forum. Ishi- same amenities that a 16 -year-old bashi is more than happy to leave wants at a show. They don't want the major rock acts to powerful and to be blinded. They want a show to long -entrenched concert promoters be presented professionally, ac - such as Avalon Attractions. cording to their own standards. "I don't need to do Paul McCart- That means a safe and aesthetical= ney at Anaheim Stadium," the pro- ly pleasing environment with good meter said. "That's already being quality sound and a crowd that's a done by the old boys' club. The . lot like them. BOOMER BANDS: The Neville Brothers, top photo, perform at the opening of the Hard Rock Cafe in Newport Beach recently. Hawaiian band Society of Seven will perform at Knott's Berry Farm on May 8. "What we're selling is emotion. People want a concert to be an emo- tional experience, and it's our job to provide the right environment to foster that emotion." """Islilliaslu — a marketing major who worked his way through Cali- fornia State University, Fullerton, playing in a pop band - said the first step toward achieving his con- cert goals is act selection. "We don't just broker acts," he said. "We market audiences. We sit down and decide who we want to attract to this event Once we've determined that concept, we look at our budget to see who we can af- ford." But the promoter's job has just begun. Tickets must be printed, marketing campaigns have to be mapped out, and governmental per- mits must be secured. Stonebridge owns its own stage, and, once the stage is set up, the promoter then must make sure the instruments are placed properly and the light- ing and sound equipment is erected to specifications. On- show day, there are untold little problems to deal with, not the least of which are ego -related. "Most of the artists that we deal with are professionals, and - egos don't get in the way," he said. "But you do run into your share of egos in this business. "In a way, though, I think some of -those -outrageous-backstage' de- mands that you hear about are jus- tified. There are a lot of bad pro- moters out there who don't know what they're doing, and musicians traditionally have had to put cer- tain clauses in their contracts to make sure they get what they need. "Having been a. musician, I think I can anticipate what they need. And if they get what they need, they're happy. If they're happy, they'll put on a good show and that will make the audience happy. If the audience leaves happy, I'm happy." ► Society of Seven ► What: Only Southern California concert appearance this year ► When: 7 and 10 p.m. May 8 ► Where: Knott's Good Time The- ater, Knott's Berry Farm, 8039 Beach Blvd., Buena Park ► How much: $25 and $30 (includes park admission) - ► Call: (714) 639-1007 - Photo by Michael Goulding of The Orange County Register o;i''I90q[1I ,ihiilodha6 ,di I d'i'll Iw'�lt�iiglllljsi ',;Llliil iilPl'84 i lil�ilf4�li, jttcl1dl, Jhil hqu;'I' q.ra"PllGiiG116ylllirGw81`gµ'tlCNti hu 111'10' gIUlpJgh4`�JIIG'i'llliggiwhy';ilryimigil fill, il!p ad1i,v,, ,i01IIV'If 1,11,1I111111l..glrl,1',l4111,, ,6'.ItlplryllllpidjlillWlhJliNqupiIliri�Vgi;'!�ill�fi1,4111��rilll�t, Ijl'ppl�hlii pillydig11110gipl'iIpII�I01III,iIr�Fpa',yl'llj''W1,11'jgh{111111�11NII �,agl�ldprp,lryu Ilq�mt �tliV'�rllvtl hlllnitli IIti4,r STAGE SUI\ D STAGE SIZE BACKSTAGE Day on the Beach 42 X 30 16' X 30' 6500.00 1500.00 All stages include sound wings @ 14' x 10', monitor mix platform @ 14' x10', FOH ( front of house) mix platform @ 15' x 10' two tier. All stages include load bearing winchable, covered roof. All stages are scrimmed on both sides and in back. All . stages include two sets of stairs with handrails. Load in day of show . 4500.00 FIRST CLASS SOUND SYSTEM (will meet or exceed production rider) Sound system capable of delivering smooth and even sound coverage for a crowd of up to 10,000 people. LIGHTING Light rig to meet or exceed production rider. 2250.00 SECURITY Security team to meet or exceed band rider.* Additional security to meet council needs.** 3300.00 1800.00 *Security team for band will include 3 backstage, 3 inside crash barrier, 2 at FOR mix position, and 4 to roam crowd. Security team. will provide two hand held radios for the band production staff. **Security team to meet councils needs will consist of 12 additional bodies. Stage crew. Portable toilets based on 3000 people. Two VIP toilets for backstage. Dressing rooms (2 x 10'x10' enclosed). Dressing rooms include mirrors, tables, chairs, and AC. Backline ( Hammond B3 with Leslie and conditioner). 450.00 Generators to meet the needs of sound/lights/band. 1050.00 Generator price does not include city .permit fees. Temporary power and lights for load-in/out. . 287.50 Forklift for load-in/out. 356.50 Forklift operator. 150.00 Trash receptacle. 550.00 Disposable Trash containers including liners. (60) 300.00 Clean-up crew. 500.00 Electrician 150.00 500.00 1000.00 400.00 750.00 This bid includes 2 million insurance (proof available). TOTt1L 526.294.00 ADJOURNED REGULAR MEETING HERMOSA BEACH CITY COUNCIL Monday, May 1, 1995 - Council Chambers, City Hall 7:30 p.m. Closed Session immediately following Adjourned Regular Meeting MAYOR Robert Benz MAYOR PRO TEM John Bowler COUNCIL MEMBERS Sam Y. Edgerton Julie Oakes J. R. Reviczky CITY CLERK Elaine Doerfling CITY TREASURER John M. Workman CITY MANAGER Stephen R. Burrell CITY ATTORNEY Michael Jenkins All council meetings are open to the public. PLEASE AI !END. CALL TO ORDER ROLL CALL CONSIDERATION OF ARTS HERMOSA EVENT CONTRACT FOR A FREE BEACH CONCERT IN CONJUNCTION WITH THE 4 -WOMAN PRO VOLLEYBALL TOURNAMENT AND VISION HERMOSA EVENT CONTRACT FOR STREET FAIR RECOMMENDATION Review material submitted by Arts Hermosa regarding the proposed event and, if approved, approve the event contract for an evening concert to be held south of the Hermosa Beach Pier from 6pm to 10pm on Saturday, May 13, 1995 sponsored by FM101.9. Approve the event contract for a street fair to be sponsored by Vision Hermosa. ANNOUNCEMENT IN OPEN SESSION OF ii'EMS TO BE DISCUSSED IN CLOSED SESSION AS FOLLOWS: MINUTES: Reading of minutes of Closed Session meeting held on April 25, 1995. CONFERENCE WITH LABOR NEGOTIATOR Agency Negotiator: Stephen Burrell Employee Organization: Hermosa Beach Management Association REAL ESTATE NEGOTIATIONS: PURSUANT TO GOVERNMENT CODE SECTION 54956.8 CONFERENCE WITH REAL PROPERTY NEGOTIATOR Property: Negotiating Parties: Under Negotiation: That portion of property currently utilized for surface parking at the westerly edge of the shopping center located at 1100 Pacific Coast Highway Stephen Burrell Roger Bacon Price & Terms of Payment ADJOURN TO CLOSED SESSION RECONVENE TO OPEN SESSION ORAL ANNOUNCEMENTS ADJOURNMENT ♦d�i�d9jJ�V ���Ia14J i•J 9�C To: Hermosa Beach City Council 1 May 1995 From: Arts Hermosa; Bill Daugherty Re: Concerts on the Beach There seems to be consensus on the desirability; of attracting customers to our businesses and raising money through concerts on the beach. Issues seem to be who shall be responsible, what shall be the nature of the music and attendant visitors, where shall the money generated be held, and who shall decide on its use. Arts Hermosa would like to present a comprehensive plan for a series of concerts, rather than lurching from event to event without continuity. Arts. Hermosa will seek all necessary Coastal Commission approvals and assure the City that we will provide specifics of the concert series for Council's approval, using vendors and suppliers of vital services known to City staff. Details of specific artists, sponsors, and site management will be provided in a timely manner before each specific event. We seek direction at this time to develop a Master Plan for locations, .parking, security, dates, etc. Arts Hermosa will guarantee to the City the costs of the events. While enthusiastic estimates prevail regarding possible proceeds from such a series of concerts, nothing concrete is known. Whatever the proceeds, they will come into Arts Hermosa. (Receipt and disbursement of funds must be managed to meet the legal requirements of our non=profit corporation status.) Arts Hermosa will retain the cost of the concert and (one time) a similar amount specifically to fund the 'next concert. Beyond that amount, of the annual excess, Arts Hermosa will keep to fund other Arts Hermosa programs the first $5;000, 50% of the next $30,000, and 25% of all excess above $35,000. We ask the Council to direct the non -Arts Hermosa percentage of funds. Note: especially that percentage calculations shall be done on an annual series basis; Arts Hermosa's percentages will not be for each concert, but for each series of concerts. For an ongoing example: if the concerts do not return costs, Arts Hermosa will fund the difference. The City shall have no exposure financially (or in image). Beyond costs: Each of 4 Annual Excess Arts Hermosa City $ 2,500 $10,000 $ 7,500 $ 2,500 5,000 20,000 12,500 7,500 7,500 30,000 17,500 12,500 10,000 40,000 21,250 18,750 25,000 100,000 36,250 63,750 50,000 200,000 61,250 138,750 All funds retained by Arts Hermosa will be spent producing local events within our charter, the best known of which is FirstNIGHT '. We ask the Council to consider a Master Plan for concerts on the beach: This Master Plan may be returned to you without a decision on the direction of the non -Arts Hermosa portion of the funds, which we realize may take some time. /21AA-,1 N • ) - e.r' Grte:' r11.10i� !sl_ ";- • y g9r1im oZr 9$i a �-= 70— , 06, ', el .I. & 1 v • Z. is J�9 "IL 77 • s _C v _ A