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i
February 7, 1984
Honorable Mayor and Members City Council Meeting of
of the City Council February 14, 1984
MEN'S OPEN SUMMER VOLLEYBALL TOURNAMENT
SPONSORSHIP CONTRACT
Recommendation
It is recommended that Your Honorable Body approve the attached
contract between the City of Hermosa Beach and Event Concepts
for joint sponsorship of. the Men's Open Volleyball Tournament,
July 21 and 22, 1984, as recommended by Staff and the Community
Resources Commission.
Background
Event Concepts sponsored this Tournament last year, July, 1983.
At that time, the City received total revenue of $2,792.50.
Expenses for.the tournament were $1,340.10. The net gain from
that tournament was $1,452.40. .
Analysis
The tournament of 1983 was very successful. However, one area
of possible potential .trouble is the blatant violation of drink-
ing on the beach.
As we are aware, the drinking will never stop even if another
sponsor is found. However, staff feels it can be controlled
and monitored more. closely..
Measures have been taken to mitigate this problem as much as
possible. Event Concepts will have a security force of no less
than eight people at any one time for crowd control and to quietly
inform individuals of the open container ordinance. This is done
at the Cuervo Tournament in Redondo Beach and has worked out very
well.
As a follow up to last year's tournament, staff solicited evalu-
ations from elected officials, Department Heads, and various
merchants in the City. The overwhelming response was approval
of the tournament. The few negative remarks were the
concern for the blatant abuse of drinking on the beach.
And as indicated above, we believe we have taken steps to
mitigate that for next year's tournament.
Also, the Department was approached by a new volleyball
organization called The Association of Volleyball Professionals,
to sponsor this same tournament.
Negotiations with the AVP fell through when that organization
withdrew it's proposal in early January. No reason was given
for their withdrawal.
Respectfully Submitted,
Alana M. Mastrian, Director
Dept. of Community Resources
Concur:
Gregory T. Meyer
City Manager
AGREEMENT
This agreement is entered into on February 14, 1984, at Hermosa
Beach, California by and between EVENT CONCEPTS, INC., a California
corporation (EC) and the CITY OF HERMOSA BEACH (CITY), with regard
to the following facts:
a) EC2is a sales promotion company which annually promotes
professional beach volleyball tournaments comprising the
Pro Beach Volleyball Tour.
b) CITY administers beaches in Hermosa Beach, California,
and annually stages beach volleyball tournaments, in-
cluding the Hermosa Beach Open.
c) EC and CITY are desirous of entering a relationship with
regard to the 1984 Hermosa Beach Open.
Therefore it is agreed as follows:
1) Event Concepts will, upon gaining sponsorship support
from a major beer company, pay to the CITY a fee of
$1,750 for use of the Pier Avenue volleyball courts July
21-22, 1984.
2) Event Concepts will provide up to four portable toilets;
at same location as previous year.
3) Event Concepts will pay costs for a maximum of four hours
supplemental trash pick-up, Saturday and Sunday nights,
July 21 and 22.
4. Event Concepts will guarantee a minimum prize purse of
$10,000. In no event is the CITY liable for the prize
money.
5) Event Concepts will guarantee a minimum advertising
support expenditure of $10,000.
6) Event Concepts will produce a minimum of 2,000 posters
in support of the event and a minimum of 5,000 special
Hermosa Beach Open issues of BEACH VOLLEYBALL MAGAZINE.
Event Concepts is responsible for distribution.
7) Event Concepts will include the Hermosa Beach Open in
all Tour -wide schedules, posters, ads in the National
Outdoor,Volleyball Association schedule and all public-
ity listings of the Tour.
Event Concepts will provide the CITY a Certificate of
Insurance providing liability insurance naming the CITY,
its officers, employees and agents as additional insured
with a minimum coverage of $1,000,000 combined single
limit coverage.
9) Event Concepts will provide a tournament scoreboard,
volleyballs, trophies and fees for referees, at no cost
to the CITY. Event Concepts has the option to use the
CITY'S scoreboard.
10) EC will pay the cost for Police officers to supervise the
event both days; the chief of police will mandate the num-
ber of officers and hours worked. In the event of an emer-
gency or other situation arising which necessitates addi-
tional security, Event Concepts is responsible for the
additional costs incurred.
11) Event Concepts will supply a security force of their own,
minimum of eight at any one time to supervise the crowd and
alert all present to the "Open Container" Ordinance of the
City. All such personnel shall be wearing identifiable
T-shirts.
12) Event Concepts will be permitted to sell custom Hermosa
Beach Open volleyball T-shirts at the beach subject to
prior approval of the graphics by the CITY of HERMOSA
BEACH.
13) Event Concepts will have the first right of refusal to
sponsor the event in the years 1985 and 1986, with a new
agreement signed no later that December of each year.
Each party shall review the success of the event following
its conclusion, and either party may terminate continua-
tion or renewal of this agreement by submitting written
notification of termination to the other party prior to
August 31, 1984.
14) Event Concepts will collect entry fees from players which
projects to approximately 40 teams at $10 apiece, or a
total of $400. Event Concepts shall pay all entry fees
to CITY.
15) The CITY will permit the attachment of the sponsor's name
to the official event title and shall permit use of spon-
sorship signage, product replicas and other props to iden-
tify tournament sponsors on the beach.
16) The CITY shall be notified no later than May 15, 1984, of
any co-sponsors supporting the Tournament. Each co-sponsor
shall pay to CITY a fee of $100.
17) CITY shall provide a tournament director and eight volley-
ball courts with nets, suitable for tournament competition.
18) CITY shall permit Event Concepts to place two event banners
announcing the tournament, at mutually agreed locations,
for the period of two weeks preceding the event.
19) CITY shall permit the staging of a regional bathing beauty
competition for one hour, beginning at 1:00 p.m., July 21,
in conjunction with the volleyball tournament. Procedures
and guidelines for staging the bathing beauty competition
will be submitted to CITY's Community Resources Department
for approval. Said competition shall take place at the
south side of the Pier and shall not impede lifeguarding
activities.
20) CITY shall request the Los Angeles County Department of
Beaches to level the beach before 7:00 a.m. on July 21
and July 22.
21) CITY shall make its best effort to arrange parking facilities
around Hermosa Beach and arrange shuttle bus service to the
tournament, at no cost'to EC. EC shall include parking and
shuttle information in pre -event advertising and publicity.
EC shall also produce directional signs for the event for
posting at locations. specified by the CITY.
ACCEPTED FOR:
THE CITY OF HERMOSA BEACH
by date
the Honorable Gary Brutsch, Mayor
EVENT CONCEPTS, INC.
by
David A. Wilk, Vice President
date
February 7, 1984
Honorable Mayor and Members City Council Meeting of
of the City Council February 14, 1984
MEN'S OPEN SUMMER VOLLEYBALL TOURNAMENT
SPONSORSHIP CONTRACT
Recommendation
It is recommended that Your Honorable Body approve the attached
contract between the 'City of Hermosa Beach and Event Concepts
for joint sponsorship of the Men's Open Volleyball Tournament,
July 21 and 22, 1984, as recommended by Staff and the Community
Resources Commission.
Background
Event Concepts sponsored this Tournament last year, July, 1983.
At that time, the City received total revenue of $2,792.50.
Expenses for the tournament were $1,340.10. The net gain from
that tournament was $1,452.40.
Analysis
The tournament of 1983 was very successful. However, one area
of possible potential trouble is the blatant violation of drink-
ing on the beach.
As we are aware, the drinking will never stop even if another
sponsor is found. However, staff feels it can be controlled
and monitored more closely.
Measures have been taken to mitigate this problem as much as
possible. Event Concepts will have a security force of no less
than eight people at any one time for crowd control and to quietly
inform individuals of the open container ordinance. This is done
at the Cuervo Tournament in Redondo Beach and has worked out very
well.
As a follow up to last year's tournament,, staff solicited evalu-
ations from elected officials, Department Heads, and various
merchants in the City. The overwhelming response was approval
-2 -
of the tournament. The few negative remarks were the
concern for the blatant abuse of drinking on the beach.
And as indicated above, we believe we have taken steps to
mitigate that for next years tournament.
Also, the Department was approached by a new volleyball
organization called The Association of Volleyball Professionals,
to sponsor this same tournament.
Negotiations with the AVP fell through when that organization
withdrew it's proposal in early January. No reason was given
for their withdrawal.
Respectfully Submitted,
Alana M. Mastrian, Director
Dept. of Community Resources
Concur:
G`egory T. Meyer
City Manager