HomeMy WebLinkAbout02.07.2018City of Hermosa Beach
City Hall
1315 Valley Drive
Hermosa Beach, CA 90254
Adjourned Regular Meeting Minutes
Wednesday, February 7, 2018
6:00 PM
Closed Session - 6:00 PM
Study Session - 7:00 PM
(City Signage and Branding)
Council Chambers
City Council
Mayor
Jeff Duclos
Mayor Pro Tern
Stacey Armato
Councilmembers
Mary Campbell
Hany S. Fangary
Justin Massey
City Council
Adjourned Meeting Minutes February 7, 2018
6:00 P.M. - CLOSED SESSION
(LOCATION: Meetings convene in the Council Chambers and move to the
Second Floor Conference Room after Public Comment)
CALL TO ORDER IN COUNCIL CHAMBERS -
ROLL CALL
6:00 p.m.
Present: Armato, Campbell, Massey, Mayor Duclos
Absent: Fangary (arrived at 603 p.m.)
PUBLIC COMMENT -
None
RECESS TO CLOSED SESSION IN SECOND FLOOR CONFERENCE ROOM
1. 18-0078 MINUTES: Approval of minutes of Closed Session held on January 23, 2018.
2. 18-0079 CONFERENCE WITH REAL PROPERTY NEGOTIATOR
Government Code Section 54956.8
18-0080
Property: Airspace at 51 Pier Avenue (Loreto Plaza)
City Negotiator: City Manager
Negotiating Party: Pierside Properties, LLC
Under Negotiation: Price and Terms of Payment for Lease of Airspace
CONFERENCE WITH LEGAL COUNSEL: Threatened Litigation
Government Code Section 54956.9(d)(2)
The City Council finds, based on advice from legal counsel, that discussion in
open session will prejudice the position of the City in the litigation.
Number of Potential Cases: One
4. 18-0081 CONFERENCE WITH LEGAL COUNSEL: Existing Litigation
Government Code Section 54956.9(d)(1)
The City Council finds, based on advice from legal counsel, that discussion in
open session will prejudice the position of the City in the litigation.
Name of Case: Aaron Marks et al. v. City of Hermosa Beach
Federal District Court, Central District of California
Case Number: 2:17-cv-08739-FFM
RECESS TO OPEN SESSION IN COUNCIL CHAMBERS -
7:10 p.m.
City of Hermosa Beach Approved on 09/17/2018
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City Council Adjourned Meeting Minutes February 7, 2018
7:00 P.M. — STUDY SESSION
CALL TO ORDER -
7:14 p.m.
PLEDGE OF ALLEGIANCE
ROLL CALL
Present: Armato, Campbell, Fangary, Massey, Mayor Duclos
Absent: None
CLOSED SESSION REPORT
City Attorney Jenkins reported no public comments, no agenda items added, and no reportable actions.
ANNOUNCEMENTS
PUBLIC COMMENT
1. REPORT VISUAL IDENTITY AND BRAND FOR THE CITY OF HERMOSA BEACH
18-0085
(City Manager Sergio Gonzalez)
Attachments: 1 - May 2014 Concept and Design Plan for PCH and Aviation Streetscape Improvement
Proiect.pdf
2 - PCH Aviation Committee Previously Proposed City of Hermosa Beach Signage
Program 2017.pdf
3 - Hermosa Beach City Seal Design Elements.pdf
4 - Relevant Logos and Graphics.pdf
5 - weho styleguide poster final.pdf
SUPPLEMENTAL Hermosa Beach City Signage and Branding PowerPoint Presentation
Slides (added 2-6-18 at 4pm).pdf
FINAL, eComments Report (5 comments)
CITY COUNCIL QUESTIONS/DISCUSSION
City Council discussion ensued on the topics within four categories for which staff was
seeking input and general direction on how to proceed with updating branding, signage,
and graphics to create a consistent visual identity.
1. Scale of changes - what scale, if any, related to the City's existing seal/logos?
* simple updates to give consistency in brand
* refresh to represent current trends/graphic styles while bringing elements of existing
seal and/or logo into new design
* overhaul of logo and/or seal
* creation of coordinated but unique logos or styles for different departments,
programs, or areas of town
City of Hermosa Beach Approved on 09/17/2018
Page 3 of 4
City Council Adjourned Meeting Minutes February 7, 2018
2. Graphic design support - what kind of graphic design support should staff seek?
* expand existing design contract from PCH/Aviation work
* new request for proposals process
* a call for artist concepts/selection of an artist to be paid for additional design work
* staff led design development
3. Community engagement - what methods to engage community in process?
* Working group or committee?
* Community feedback (in person and online) on proposed brand elements (colors,
slogan, typography, style, complexity, etc)
* Civic pride art exhibit/panel discussions/chamber discussion?
4. Work products/outcomes — how to rank the following components in terms of priority?
* Style guide for overall city graphics (website, official documents, email signatures,
flyers and outreach, social media) including any coordinated logos for departments or
initiatives
* Policy/Code Development on proper use of City logo/seal
* Gateway Signage (entryways to the city, monuments)
* Facility Signage (parks, parking lots, public facilities)
* Directional Signage (street signs, directional/arrow signs, parking signs/markers)
* Informational Signage (pole-mounted/marquee sign, banners)
PUBLIC COMMENT
ADJOURNMENT — 9:50 p.m. to Saturday, February 10, 2018, for "Coffee with Assemblymember Al
Muratsuchi at 10:00 a.m. in the City Council Chambers, followed by Mr. Muratsuchi 's press conference
regarding Assembly Bill 1782 (to establish surfing as California's state sport) at 1: 00 p.m. on Pier Plaza,
next to the Tim Kelly statue, which will adjourn to the Tuesday, February 27, 2018 Regular meeting.
Elaine Doerfling
City Clerk
Linda Abbott
Deputy City Clerk
City of Hermosa Beach Approved on 09/17/2018
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